If you plan to sell products or services online, you need to ensure that people can really find you.
If people can’t find you on the Internet, it is meaningless to have a well -designed website and provide the best products at a value -for -money price. And the higher your ranking, the better. If your page is first displayed for specific keywords, the number of clicks you get will be the tenth
ten times . The average click rate of Google’s second page is less than 1%.
This is where your SEO strives to play a role. Ranking is higher in the search results, and people are more likely to find you. And the more traffic you get, the greater the possibility you sell.
There are nine techniques here to help you maximize your SEO work:
1. Finding effective keywords
The keyword is people. People are people. Words searched online. They are the terms you have to pay attention to so that you can show it to the potential customers looking for your products.
You can have any number of keywords, but it is important to spread love. Your goal is to tell Google on your website about what is about what is about, so that it can be displayed in related search. Don’t focus on multiple keywords on each page -this will only make the water confused! Conversely, position one (or possible) term for each product, page or category.
But how do you determine the correct keyword you want to use? Here are some tips:
Starting from what you know.
List the content and related terms you must provide. Therefore, if you sell pet products, this list may include \”ID tags\”, \”toy mice\” or \”dog food\”. These terms may be very extensive.
Look at the data.
In addition, see any current analysis and data you must understand to understand which keywords people have used to find you. Tools like Google Analytics and Moz Keyword Explorer are very useful here.
Specific point.
Now you want to be more specific. After all, you cannot defeat the main players with universal keywords such as \”dog food\” (for example, in our example, Chewy or Petsmart). Hold your unique product andDifferential advantage. For example, specific keywords may include \”non -rotary dog \u200b\u200bfood for puppies\” or \”customized, hand -sewn dog cards\”.
Balanced search volume and competition.
You want to find the keywords that many people are searching, yes, but you also want them to achieve it. Similarly, pet shops are unlikely to be among the best in \”dog food\”. Ideally, you want to aim at relatively easy -to -rank high search volume. But you may also want to target some lofty phrases as long as you understand that this is more like a long -term game. You can use tools such as Google Keyword Planner to find the data of each term.
Consider user intentions.
User intention is the goal of someone online search. For e -commerce stores, a good user intention is to buy. Keywords can provide you with clues to indicate the intention of each searcher. For example, those who find \”average revenue of pet shops\” may be looking for information about founding their own company. But those who search for \”pet shops who deliver overnight\” may be
now want to buy things. Of course, focusing on the keyword that is more likely to cause purchase will be a better strategy. If you want to study keyword strategies more deeply, Hubspot has a good guide.
2. Write product description Each product page should not only be only only Including price, photos and title. It should also include detailed descriptions to \”sell\” the goods to shoppers and search engines.
First of all, potential customers will find useful information types. According to your product, this may include size, ingredients, age range or explanation.
Eclat Chocolate has detailed descriptions and additional information
and then descriptive and detailed. Will the fragrance of the candle take you to the autumn forest? Is your A -line skirt suitable for spending a night in the city? Is your building block suitable for STEM course? Write about that. And, under applicable, including the keywords you choose for each separate product page. But don’t just stuff them in as much as possible. Instead, use them naturally in the content you have written.
For example, if you sell dark chocolate raspberry candy rods, please do not write the following description:
] \”We sell black chocolate raspberry candy rods. Our black chocolate raspberry candy stick is made of the best Dutch processing cocoa powder. If you are interested in our black chocolate raspberry candy stick, please click the following below Buy the button. \” Does this sound natural? Not at all. Remember: You want to pay attention to your website visitors first to achieve successful SEO strategies. Therefore, on the contrary, you can write the following content:
\”Our new black chocolate raspberry candy rod is the perfect choice of bold taste lovers. It is made of cocoa powder in the best Dutch, which is full of acidic acid. Sweet raspberry jams will burst every bite. \”
This type of description naturally uses keywords, but it also helps shoppers to imagine the exact experience of biting chocolate rods.
Understand more information about writing valid product descriptions.
3. Beware of duplicate content
Repeated content is online text that appears in multiple places, whether on your own website or on other people’s website. Search engines like Google hate duplicate content because it is confusing. They don’t know which version is accurate and correct, so it is not sure which version should be ranked.
So how to avoid duplicate content of online stores?
Don’t just copy/paste the manufacturer description.
If you sell the product on your behalf, make sure you are not just the default description of the supplier. After all, everyone else selling the same commodity may be doing the same thing. Instead, it must be different and play its role in things.
Written a unique description for each product. If you have similar products, you may want to copy and paste the same description multiple times. But this will dilute the ranking of two product pages. Take some time to think about what everyone is different and focus on this.
Check your URL structure carefully. Pay attention to session ID, tracking links and paging problems. Yoast introduced these technical issues in detail.
4. Use strategic keywords in the anchor text
From the perspective of SEO, internal links (the link to other contents on your own website) is very valuable. They are a good way to help Google understand all your webpage relationships.
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However, when you create these links, don’t just use phrases such as \”click here\” or \”Check this content\” as your anchor text. Instead, if you apply it, please include your keywords. For example, do not say \”click here to view the list of best toys in our children\”. On the contrary, saying, \”Our children’s best toy list has more great gift creatives!\”
5. Make your URL structure easy to search engines
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123] First of all, a good URL provides the same good user experience by providing page content previews to website visitors. But they do the same thing for the search engine.
Try to make your URL short, concise and descriptive. Therefore, for example, if you sell the French media, you want to avoid using the URL of products such as Example.com/store/products/374820/show. Instead, try similar Example.com/machits/french-press. See this more friendly to users?
You also want to include keywords in applicable conditions. Your primary focus should be the experience of website visitors. However, you can plug keywords into the URL in a still smooth way. 6. Replacement text for your image The search engine cannot actually \”see\” your image. So how do they know the content in each picture? Replacement text.
Replacement text is essentially the title you added to each picture on the website, and you should include your target keywords and descriptive as much as possible. The second part is the key: your goal should describe your image in a way that people who can’t see it at all. Why? Because the screen reader also uses a replacement text to \”read\” images to people with visual obstacles.
Therefore, if you can include target keywords, it is great! If the description image is useless, skip the keyword.
Suppose you sell paper products, including the journal in the figure below:
A good alternative text may be: \”A soft pink laptop, which says\” I am grateful today \”, it is placed on the table with a golden pen and a leaf. \” 7. Use GoogleADS tests your goals Do you remember the importance of user intention? If you want to invest in countless time and resources to rank specific terms, you will not be willing to find that it will attract the visitors, but it will not attract interest to the visitors who are interested in buying the products you provide.
A relatively cheap method of determining the ranking of a term is temporary payment resettlement costs. Google ADS basically allows you to do this. Google listings \u0026 amp; ADS expansion makes it easy to set the advertising series and measure your results.
Create an advertising group, which only contains some ultra -specific words. Make sure you use square brackets [] or quotation \”\” when entering keywords so that your ads can be displayed only when people use close keywords that are closely related to your target audience.
As long You bring paid customers. Compare the results of the event with your other activities or other store indicators to determine the quality of traffic it brings.
If it is profitable, you can even decide to continue to run the payment advertising series until you get a natural ranking and get the highest ranking for free! Detailed understanding of the advanced Google analysis technique of WooOCommerce. 8. Avoid disconnected links The damaged link will not only confuse your website visitors, but also confuse the search engine. After all, the link helps Google to understand the structure of your website and believe that you are sharing effective information.
But manual monitoring all links may be difficult (and time is time!). Therefore, you can use tools such as Screaming Frog or Broken Link Checker to pay attention to things. Moreover, if you change the URL of the page, consider setting the 301 redirection to inform the search engine that the link has been updated.
9. Accelerate your website
Quick loading website is an excellent user experience The key, so it is not surprising that search engines will consider speed when they rank your webpage. Here are some prompts to ensure your shop quickly:
Optimize your image . Use only the necessary maximum file size and compress the media files as much as possibleEssence
Set the cache
. The cache saves the copy of your website on the visitor’s browser so that the loading speed is faster at the next visit. You can use plugins such as WP Super Cache.
Consider a CDN.
Content delivery network (CDN) stores a large number of files in a different place in order to load faster. It also loads your site from a distributed server closest to each site visitor position. Jetpack has a great free WordPress CDN.
Select a good master.
This laid the foundation for the excellent website speed. Check the complete list of our custody suggestions.
Limit the number of plugins you use
. The more plug -ins, the more code, the greater the weight of the website. Only install the necessary tools and consider providing a variety of functions, such as JetPack.
Regularly update WordPress, your theme and plug -in
. Update usually includes a faster optimization code loading. In addition, it is important for security and functionality!
Optimize your code.
Tools such as Jetpack Boost to optimize your CSS structure, delayed unnecessary JavaScript, and just click a few times to delay loading images.
For more details, please follow our steps in an article on the speed of woocommerce.
The most important reminder? Follow the user experience
You may find that the prompts here have a common point:
They all pay attention to real people
. Search engine hopes to provide the best results for their searchmen. Therefore, if you spend time focus on your audience and provide them with excellent experience, then you will successfully achieve excellent search engine optimization. Want more prompts? Read our product SEO senior guide or local SEO prompt.
