Note: This article assumes that the reader has a certain understanding of using Google ADS, but may Google ADS is not the main part of its advertising strategy.
Just started using Google ADS? Read this article , learn more about how to create Google ADS accounts, understand terms, and make your first advertisement. Good Google ADS strategies are the key to improving corporate conversion rates and income. Although social media marketing, search engine optimization, and even plane advertisements have time and place, there is no better way to see your products in a better way than search engine marketing (SEM) on Google. Google is not only the most widely used search engine in the world, but also the largest access volume in all websites.
It is reported that GOOGLE’s search volume exceeds 2 trillion times each year, so it is difficult to prove
No
It is reasonable to use Google ADS. For beginners, Google ADS will make you appear in front of a large number of audiences, but if you use reliable strategies, it will also make you appear in suitable .
The possibility of aiming is almost endless. You can show your advertisement in front of almost any type of customers you can think of, and you can do it at every stage of the buyer’s journey. Whether your store sells widely used products and services, or your product is designed for the niche market, Google ADS can help you find the right shoppers.
Finally, you can track your advertising effect, measure your success and adjust your strategy at any time in order to obtain the largest advertising expenditure return (Roas) while maintaining the budget.
Therefore, considering all these, let’s take a look at how to develop a winning strategy to make full use of your Google ADS advertising series.
Connect your website to Google Merchant Center, Advertising and Analysis
If your website has not been connected to Google Analytics, Google Merchant Center, Google ADS, you need to ensure that this operation is completed first. Google Merchant Center is a place where retailers can upload or synchronize product data to display places in the free list and Google shopping advertising series.
The easiest way is to use the extended kit of the Woocommerce: Google Analytics Pro (or free version) and Google Listings \u0026 AMP; ADS. These extensions seamlessly synchronize your store and Google tools to list and promote products on Google shopping, and track the performance directly from your instrument board.
Bringing your target audience
Before formulating a strategy, you need to make some brainstorms. If you don’t know these things, please make sure what your business needs to pay attention to and who your target group is. Ask yourself about the types of people attracted by your products:
What other products do they like to buy?
Where do they live?
What is their occupation?
What are their hobbies?
What is their age range?
Where do they shop?
What search words do they use?
Are they mainly men?
Women?
Both of them? Do I want to position the past and present customers?
Do I have a list of customer emails that can be used to find similar types of shoppers?
Please keep in mind that everyone’s strategy will be different according to the products they sell. Add your own population statistical positioning problem to a combination you think you think you are specific.
Potential customers may search your product according to the name. Or, if people have never heard of your product, you may need to attract the ideal audience by positioning the theme they are reading. Take an example of the theme positioningAssuming you are a surfing board, specially studying single fin long boards. Shoppers may not search for your exact surfing board, but they may click on the theme of
such as the \”Best Surfing Destination in the World\”
. Now, you have determined the audience who is interested in surfing -especially long board surfing. This is a good opportunity that can put your ads on a specific webpage to cater to people who are interested in surfing for long boards.
After showing advertisements to these people, you can continue to contact them by marketing with related advertisements in their browsing experience to persuade them to buy your products. Don’t forget to use Google tools. Grow My Store provides website evaluation, which contains detailed insights and custom suggestions to help you improve the performance of the website. Google trends show the popularity of different search words and themes through real -time and historical Google search data.
Professional reminder: Want Start using it under the case? Shopping activities will use your products to display your products on the Google network without manually adding the target keywords on the FEED data of FEED data that are synchronized through the Woocommerce store without manually adding the target keyword. Shopping advertisements are generated according to your budget, the country/region you sold, and the content and quality of your e -commerce products.
Once you determine your target object, you should set your advertising series strategy.
Select the type of advertising that helps you achieve the goal
Your goal will define the type of advertising you want to put in and how much you want to spend on these advertisements. At least, you should decide whether to focus on attracting potential buyers or conversion and retaining customers. All Google advertising types are paid by clicking (PPC), so you only need to pay for advertisements when you click advertisement, but Google puts advertisements in various ways and environment. Some may be more suitable for your business than others. Below we will review the type of advertising you may want to follow:
attracting potential buyers Search for ads Search for ads is very suitable for users who actively search for words related to your business. Unlike SEO, you obtain one of the best results by searching for advertising, and you need to pay to get one of the best results. Every time you click your advertisement, you need to pay. These types of search ads are real -time positioning customers to get instant timeA good way. Before creating the first advertising series, you need to choose keywords. The term \”keywords\” sound like they must be a single word, but they are actually more accurate \”keywords\”. If you use multiple high -specific words, such as \”Customized Freedom Freedom Plate\” and universal words (such as \”long board\”), you will get better results. The broad general term may generate a large amount of traffic, but it will cause sales to decrease. The more times you position the keywords in a specific type of search, the greater the possibility of transformation.
Google ADS keyword planner can help solve these problems. When you are ready to start the advertising series, please keep this information.
Shopping advertisement Shopping advertisement shows the actual photos of your products or services. They also provide the price and information of your store, not to mention the incredible popularity of your product. Shopping advertisements are easy to set up and are one of the most effective ways to promote sales. Shopping advertisements do not use keywords, but use product data in Merchant Center to determine how to show your ads in related search.
Intelligent shopping advertising series can simplify the setting and management of the advertising series, using automatic bids and advertising display positions to promote your products in Google network. With the help of the smart shopping advertising series, Google uses machine learning to create and display your product Feed in various advertisements in its network. Learn more about the smart shopping advertising series in detail.
Professional reminder:
Shopping advertise Come to better quality customers, expand the coverage and display it in a manner suitable for mobile devices. This is the place where Google Listings \u0026 amp; ADS is used. This extension connects your WOOCOMMERCE store with your Google Merchant Center account and synchronize your products to free lists and smart shopping advertising series. Show ads The advertisement is a picture -based advertisement displayed on various websites. They are very suitable for customers who may be interested in your products but do not know its existence. Use factors such as population statistics, interests, and content type they are watching. Transformation and retaining customers
Re -marketing Re -marketing is an effective strategy. You can use it for any type of advertisement mentioned above. This marketing method allows you to show your advertisement to users who have already used your mobile application or visit your website.
You can upload your own customer list to Google ADS (of course, please make sure They are customers who have chosen to join). You should continue to learn more about your audience by providing free e -books and guidelines for more information. Compared with ordinary Joe, these audiences are more likely to be interested in your products. Therefore, it is worth investing in separate budgets to continue to cultivate them.
Dynamic re -marketing
Dynamic re -marketing is further marketing than standards and re -marketing. It allows you to show the advertisements or services that they had previously checked on your website to your return visitors. First create a referral to all your products or services as well as detailed information such as pricing, specifications, product IDs, and images. These details will automatically extract into dynamic advertisements to bring previous visitors back to your website to complete sales. It is also worth noting that you can use this strategy to increase sales and cross -selling to existing customers.
One thing that needs to be remembered is that due It becomes more challenging. IOS 14 application developers now need to abide by new rules, such as providing users with information about their data collection practice, and requesting permission before tracking users across different applications and websites. Nevertheless, you can still temporarily use an alternative strategy through Android and PC -based platforms.
Develop a budget
According to your goals, determine your overall budget and the amount you are willing to spend on each advertising series every day. According to your industry and business scale, you may want to spend $ 25 or more than $ 10,000 a day.
Understanding key performance indicators (KPI) You also need to consider your KPI. If the advertisement has been clicked a lot but not transformed, is it still successful? Are you willing to spend $ 50 each time you buy a $ 60 product? The following basic advertising indicators will affect the way you evaluate whether the advertising goals are achieved:
Hits:
The total number of clicks of the advertisement
Each click fee (CPC):
The fee you click for each click
] Click rate (CTR): Click the advertising audience percentage
Conversion rate: The person who click on your advertisement actually purchased the percentage of your product
Each conversion fee (CPC): The total cost of the advertising activity is divided into the number of transformations
Viewed conversion: Seeing your advertisement but no click but the final visit. The number of people purchased and purchased
Prepare and implement your activities Make sure to create a separate advertising series, advertising and advertising group based on the goals you want to pay attention to and the audience.
Adjustment strategy based on advertising effect data and business changes
If your advertising series uses smart bids, Google’s machine learning will deal with this problem for you. Using Google lists and advertisements and smart shopping advertising series, your advertisement will use Google’s maximized conversion value algorithm to automatically find the bid that can generate maximum value.
If you use the artificial price process to put advertisements, please check your advertisement effect frequently. Customize your bid strategy and adjust your bid according to your KPI target and the way people searches, time and place.
For shops with a long sales cycle, you will want to appear dozens of times in front of potential customers. To help achieve this goal, please raise your bid for the audience who have visited your website or interact with your advertisements before.
Maybe your advertisement performs well on your phone. You may choose to increase the price of mobile device advertisements by 10%to show more users on your mobile phone. On the contrary, if the effect of advertising on desktop or tablet is not good, but you can still get
operations, you can reduce the bids displayed on these devices.
In addition to paying attention to your KPI, you also need to adjust your activities with the development of business and audience. If you have been defined for a few years or more for a long time before, please consider performing this process again. Use data from past customers to regularly visit your target audience and study the new population statistics you want to cultivate.
Positioning important traffic
using Google ADS is a wise method for your business
Correct
traffic. Although there are some learning curves at the beginning, it is worthy of effort. Diversified advertising strategies help expand yourThe overall coverage, while the automated solutions such as smart shopping do not need to choose a keyword or manually adjust the bid to save your time.Moreover, if you are implementing a reliable and careful design strategy, you can customize your positioning, establish brand awareness, cover a large number of audiences, and maximize your return on investment.
Bringing your target audience 
