Do you want to open a shop that can generate regular income? Consider the monthly service fee? Are you looking for a way to expand your existing e -commerce store?
Subscription may be your perfect solution. They are an excellent way to provide additional products, benefit your audience and generate your real reservation. Moreover, thanks to Woocommerce, they are easier to run than you think.
Therefore, please see this as your ultimate guide, which includes everything you need to know with WooCommerce
.
Why do you want to operate a subscription business
The subscription industry is full of increasing opportunities. At present, 78% of adults have subscription services, and by 2021, the subscription growth rate will reach 437%.
Why are they so popular? Because people
appreciate their convenience (no longer forget to order water filter or cat food!) And the discounts usually contained in the subscription.
But they are also an excellent choice for the enterprise. Let’s take a look at the benefits of business subscription business:
1. The income you can rely on
It may be difficult for the ups and downs of your own business, especially in financial aspects. However, although some people cancel the subscription, subscription is a way to generate income, you can expect it. When you sit down every month to write a book, you know that you will make a certain amount of money regularly.
This also means that you can retain more cash in the bank account and appropriate budget for growth and other expenditures -think of employees, equipment, and even stores.
2. Passive income
According to the business type you operated,
Subsulation is also a way to generate relatively passive income
. For example, if you sell digital products (such as e -books, courses, or music ), you can create all products in advance. Customers can then buy subscribing without having to do too much work. Of course, it will still involve
some
work -customer service, marketing, and release new content -but it is much more passive than the traditional model, especially with the development of the store.
[12]3] 3. Increase the return on investment
Suppose you spend $ 20 to get customers. If they buy it once, you can make a profit of $ 10. However, if you spend the same $ 20 to get subscribed customers, then you may earn $ 120 or more during their subscription period!
Of course, these numbers are different for each company. But the key is that
subscribe to customers’ life cycle value is much higher than
one -time customers.
In addition, customers reserve more cost -effective than acquisition. In fact, the cost of obtaining new customers is five times that of the existing customers. All in all, you can save money by subscribing to saving money, but also bring additional income.
4. Better customer relationship
For subscribing customers, you have more opportunities to truly establish contact with them and meet their needs. They will better understand your business and team. You can build loyalty by consistent high -quality customer service, high -quality content, discounts, etc.
This can not only bring you more returns, but also add recommendation and comment Opportunity, Create more customers for your store.
The idea of \u200b\u200bsubscribing products You can handle the subscription business in various ways, depending on your product, business model, and whether you have existing stores. Let’s take a look at a few options.
1. Your own product box
This is a particularly good choice for existing companies with physical products, but it is suitable for anyone who wants to start a subscriber company Essence
photo
https://www.universalyums.com/ \u0026 nbsp; You can handle the product box you created by the following methods: Single items often use by sales customers.
Are there any products that people need? Think about dog food, air filter, vitamins, coffee, cleaning products, etc. Provide these as subscription so that customers don’t have to worry about buying every month. This is exactly what NorthWest Eye Design does nursing products such as eye drops and lubricants.
Packing related products. You can perform the same operation on the project collection. Sell \u200b\u200bfor a monthThe maintenance box, a family cleaning toolkit, a snack box … The idea here is endless. All you have to do is consider items that people often need and like to buy together. You can even get super specific. Therefore, instead of selling monthly snack boxes, it is better to sell vegetarian boxes, gluten -free boxes or spice enthusiasts. Universal yums gains creativity through snacks from different countries. Their customers can explore the world through food and know that every box has new things!
Create a meal bag. If you like cooking, you can consider selling package subscriptions. You can create a choice of friendship at allergens and help people achieve some health goals, and even a tool package aimed at pleasing parents and their discerning snackers. You can deliver these products locally, or cooperate with the transport company to transport them safely to customers. For example, nutritional kitchen sales aim to help people reach a clean diet for certain macro instructions. Then they send them to the local gym, and customers can take them away according to convenience.
Let people create their own boxes. They can add their favorite products from your directory, choose the delivery frequency, and accurately obtain what they need according to their timetable.
2. Selected product box
You don’t have to make your own product to sell the subscribing box. Another choice is to purchase high -quality items and pack your customers. However, of course, you need something that can make you stand out. After all, any of your customers may purchase the same products for themselves.
The first way to do this is Following convenience . Yes, someone can find everything by themselves, but is they willing to spend time and cost for this? Then, find a way to make your box use as useful as much as possible, and consider discounts when someone subscribes. The second method is Make your box really unique
. Use your professional knowledge to build every one-the theme-a San Francisco box full of local procurement items, a watercolor box equipped with high-quality pigments, brushes and canvas, or a baby equipped with Montessori toys with different ages. Development box.
照片
https://us.fairyloot.com/
\u0026nbsp;[ 123] For example, Fairy Loot created for fantasy loversSelected boxes. Every month, the subscriber receives an interesting surprise box at the door, which is filled with fantasy books, tarot cards, theme needles and socks. This makes things interesting and interesting!
3. Service and maintenance plan
If you sell services, the subscription may be A great way to attract customers and generate reliable income. You can provide every week, monthly or every year: Aerobic exercise training or yoga class Business consultation
Insurance, maybe even for your sales Physical product
Graphic design service
Website maintenance
courtyard nursing service
Counseling class
Music class
Really, the sky is the limit here. Think about
What do you can provide for your audience will find a valuable value
on a regular basis. Of course, these services can be provided in person or virtual ways.
https://reclaimmyid.com/
\u0026 nbsp;
Reclaimmyid is a good example. They provide annual subscriptions for identity theft recovery plans. Customers register their families, and the company monitors the identity of the company. If they find anything, they will fully restore the customer’s identity. 4. Paid communication If you are an expert in your field, you can share your knowledge by sharing your knowledge with an interested audience . A good way is to pay for news communication.
Assuming that you know a lot about investment, dream football, diet preparation or technology. Subscribers can pay for current affairs communication that arrives in the inbox every day or week. At that time, the affairs communication can be full of prompts, ideas and latest news about your choice. It is easy for them to keep up with what they like -all they have to do is to open the email. If you want to sell online courses, this is also a good choice!
5. \”Build your own\” box
We talked about this earlier, but there are many ways to hand over power to customers:
Let them choose the size and color . If you offer boxes containing T -shirts, hoodes, cups, or other changing items, letting shoppers choose between different options. For example, they may choose a medium T -shirt, a Dalian hoodie and a red mug. This ensures that they are satisfied with the products they get and help the presencer to give a perfect gift.
Let them easily completely customize their box
. Suppose you sell a chocolate subscription box. Some customers may like dark chocolate, others may like milk chocolate, and some chocolate mixes with fruits. Let them use their favorite chocolate to create a perfect subscription for them. Moreover, of course, you can apply his concept to anything from clothing to coffee.
Allows them to add projects
. One example here may be the fan club subscription box. Your box may usually include a T -shirt with program quotes, foods mentioned in the show, a piece of art, and a collection of stitches. You can also add a cup by paying for additional payment so that they can expand their subscription box.
Mr. and Ms. Collection provides super customized clothing lease subscriptions. Shoppers can choose the frequency and the clothing and accessories they want to receive. Then they will get a box at the door, which is filled with items tailored for them. They can rent and refund their clothes, or buy their favorite items at a discount price.
6. Digital content ] Subscribe to not only involve physical products -You can also find a lot of success on digital products! There are some ideas here:
Selling templates or Photoshop brushes and other design resources
list available e -books and guides, provide new content every month Create creation A Patreon substitute, providing exclusive music for the subscribed fans Publishing a monthly or quarterly digital magazine Explain the regular online comic book
]
Photo
https: // phlearn.com/
\u0026 nbsp;
PHLEARN allows subscribers to access the digital photography asset library, such as preset, action, brush and tutorials. If any of their subscribers encounter problems, they even include professional support. 7. Member qualifications Member qualifications and subscriptions go hand in hand, especially when you create content or digital assets. Create any content you want -e -books, online courses, tutorials, advanced blog articles, videos, etc.
Then, when someone subscribes, they will get all valuable content! You can even access the Facebook group, forums on the website, one -on -one help and other resources.
https://triblant.com/
\u0026 nbsp;
Triblant provides membership qualifications around their breathing exercises, aiming to improve their breathing during exercise. Subscribers can access the technology and rhythm catalog, teaching videos and PDF guidelines that they can pay monthly or one -time payment. Freelance collector is another good example. They have established an online community of a freelancer to make them contact and find customers, and let customers find reliable workers. Freelancers will get a personal information page to highlight their work, prompts and support of other members, to help them find customers’ publicity and discounts related to their work.
8. Donation
If you are a non -profit organization, the subscription may produce you A great way to depend on donations. You may have provided supporters with options for one -time donation or purchase fundraising items (such as tickets and products). But you can also allow them to set up regular donations every week, monthly, or annually
. Whether you are a church, school group, social welfare organization or other types of charity, this can play a role.
照片
https://www.priorityoneworldwide.com/
\u0026nbsp;
[ 123] For example, in addition to disposable gifts, Priority One Worldwide also offers multiple regular donation options. Supporters can choose a specific task for regular donations, or choose general donations.
How to build a subscription service with WoOOCOMMERCE We may not need to tell you WordPress and Woocommerce are an excellent choice for establishing an online store. Its core is completely free , while providing unlimited flexibility and scalability. At the same time, from the earliest beginners to the most experienced professionals, anyone can use it to build anything.
In fact, you may already have an online store built using WoOOCOMMERCE, and are looking for adding subscriptions to add subscriptions The best way to go to your business model. However, if you are still hesitant, please check our articles on choosing an e -commerce platform.
Now, let’s see how to use Woocommerce to set up your subscription business.
Note: This article assumes that you already have a
domain name and have a custody service provider ].
Moreover, if you already have an existing store, you can skip some of the following steps.
1. Install WordPress and WooCommerce
If you have not used WordPress or Woocommerce, you need to install them in your trustees. Most hosts offer one -click WordPress installation -you can also view the complete explanation here. Woocommerce is the e -commerce branch of WordPress, which provides everything required for online development. To install, just log in to your website and turn to plug -in → add new. Search \”WOOCOMMERCE\”, then click to install immediately → activation. Then you will see a setting wizard that will guide you to complete the initial steps needed to start the store. We will also solve many problems in the list below.
2. Select a topic
The theme will affect the design and function of your website. Some themes have a \”plug and play\” template, allowing you to simply switchContent and use prefabricated design operation. Others have greater flexibility, so you can create any layout and design you want.
Ensure that any theme you choose is designed to be used with Woocommerce and comes from trusted legal sources. WordPress.org theme library has a lot of great free options, and WooCommerce.com offers free and advanced themes. For more prompts that are suitable for your store, please read our article to choose the topic for your WOOCOMMERCE store. 3. Create your page
The exact page you created on the website will be different according to your business and sales content. However, please take some time to consider your audience will find the most helpful information. When they log in to your website, what may they search? Here are a few pages you may need:
A homepage.
This is the central hub of your website, which should include relevant information about your business.
Contact page.
Let people contact you easily when there is a problem. You may include tables, phone numbers, email addresses, etc.
About page.
Share information about you, your company, your process, and any other information that allows customers to understand you.
A common problem page.
Answer questions you often hear from customers or questions you think they usually ask.
A working principle page
. Explain in detail how your subscription will work; Cola food is a good example.
Comparison page.
If you provide several different types of subscriptions, you may need to outline the differences between each subscription. Scan2cad uses attractive forms to do this.
A blog page.
Regularly release high -quality content that can be used throughout the marketing material. This can also help you rank some terms that your target audience may be searching for your target audience.
WordPress block editor allows anyone to create a beautiful page, no matter what their technical experience. Just drag and drop the block (image, paragraph, title, button, video, etc.) to your page. Edit color and size settings, just click a few times to create a column without requiring code knowledge.
4. Install your extension ExtensionIt is an additional plug -in designed to increase the function of the store. If you are located in the United States and need basic subscription functions, WooCommerce Payments are what you need. You will get all the built -in advantages of Woocommerce Payments (please continue reading to learn more details!) And the ability to sell subscribing products.
If you want a more advanced subscription function , or if you are outside the United States, you need Woocommerce subscription expansion. This allows you to accept subscription payment according to multiple timetables, send email notifications to subscribers, automatically notify customers to renew the failure, let people know the upcoming renewal, and so on.
You can configure a variety of settings to help you customize the subscription plan to meet your exact needs. You can view all the information in the extended document.
If you want more functions,
can also use other extensions
:
All products subscribed by Woocommerce , So that customers can choose one -time purchase and subscription on the same product page.
Gift Wooocommerce Subscribe: Let customers give the subscription to family and friends.
WooCommerce API Manager: Sell the license key for fonts, templates, images, etc. on the basis of subscription. Wooocommerce product additional component: Let people customize their subscription and add other items to the preset package.
WooCommerce member qualification: allow subscribers to access the content library, such as video, e -books, blog articles, etc.
WooCommerce subscription box: Let customers mix and match products to create their own custom subscription box. Mailpoet: If you want to create paid communication subscriptions, this is the perfect email tool. But it also provides additional marketing functions, such as email communication, abandoned shopping cart emails, customized transaction emails, etc. The best part? You can subdivide your email list based on active subscribers in order to cultivate them, share important news, and even encourage them to buy additional or upgraded projects.
Each extension provides its own document, instructs you to complete the installation and settings. But you can restless, because anyone, no matter what their skill level, can use every of them.
5. Add your subscription product
It’s time to set up your product. If you are familiar with Woocommerce and have existing stores, thenThe process will be very similar to the process you have used. The following is a method of setting a simple subscription (option that can be selected by customers) composed of physical products:
Log in your WordPress dashboard (WP administrator) and transfer to
Product → Add to add new.
Add your product name in the
product name
box.
In the sidebar frame named
Product Categories
, select a category or create a new category. These groups of your products so that customers can easily find what they are looking for. However, if you sell only one or two subscriptions, it may not be necessary.
Add the main image of the product
in the side barrier named the product image, and add any auxiliary images in the image called the product library
.
If you are looking for a prompt, please read our articles on how to take photos of professional products. product brief description of the
box at the bottom, add product description. Think of customers may think of the most valuable information and the main benefits of subscriptions. Please note that you can add other detailed information (such as size tables, ingredients, etc.) to the big text box under the
product title field on the top of the page.
Find
Product Data box -our remaining instructions will be carried out here. In the drop -down list, select Simple subscription.
Then add your subscription price. This may be similar to: $ 29.99 per month, but it may vary depending on your specific business. Here, you can also set up a registration fee, free trial and sales price (if applicable). If you manage inventory, click inventory
tab and add inventory unit (SKU) and inventory level.
Click to transport tab and add the weight and size of the product. Please note that according to the way you choose to set up transportation, you may not need to perform this operation -you will introduce it later!
Although there are other settings on the product page (such as adding sale, comment and purchase instructions), the above description provides all basic knowledge. What you need to do now is to click the blue button in the upper right corner of the page!
For more details and other types of subscriptions, please check the full document.
6. Select the payment gateway Payment network customs allows you to securely accept payment andTransfer each payment to your bank account. Many things need to be considered when choosing a payment gateway, but in this case, the most important thing is whether it accepts regular payment. But rest assured -we provide you with a complete list of options.
If you want a simple solution to make the entry simpler, try Woocommerce Payments. It not only allows you to accept regular payment, but you can also directly manage everything from the WordPress instrument board to regulate from subscribing to refund. In addition, you can also use multi -currency support and instant deposits.
7. Set transportation
If you sell physical products, you need to consider how to transport them. Your primary task is
to select the carrier , that is, the company that ships the package. These usually include USPS, UPS, Fedex, and DHL. One of your first factors is the country/region you will sell. However, we must also consider any special considerations such as weight limit, insurance options, and refrigeration.
Then, the rates and services you want to provide to customers are also called
transportation method
. Although you can provide many methods, common methods include free delivery, unified freight and weight -based delivery. Or, you may have a combination. For example, you can charge for the weight of the product, but provide free delivery services for the purchase of more than $ 50.
Finally, consider the tools and processes required to deliver the product, called
Performing the solution.
Including print labels, providing tracking information and packaging items.
To learn more deeply, please read our complete transportation guide.
Moreover, in order to make things super simple, WooCommerce provides a free tool called Woocommerce Shipping. You can handle everything directly in the WooCommerce dashboard, get discount freight from USPS and DHL, and print labels on any device.
Successfully carried out the technique of subscribing business
Now that your store is ready, it is time to consider how to expand your customer base
and establish a business that can last for many years. Here are only some prompts specifically for subscribing business. 1. Create an easy -to -use customer portal
Let your customers find relevant information and Manage their own subscription is the key to allowing them to participate. By default, woocommerce allows customers to directly execute the followingOperations, such as updating subscribing payment methods, checking their subscriptions, past and future payment, and changes to the address they subscribe to the archive. But you can also go further:
Design a self -service dashboard. Let your customers add new products to their subscriptions, switch project variants, change quantities, suspend subscriptions, and so on.
Add freight tracking. Let subscribers easily understand when their items will reach their doorstep.
Including product documents and other resources. If your project includes instruction manuals, insurance policies, or other types of information, add them directly to the customer portal to facilitate access.
Make things clean and easy to navigate to obtain the best results. For more ideas, please see our article on optimizing the customer portal.
2. Keep your client
Once someone subscribes, your work will not end. You want to keep in touch with them so that they can remember who you are, make full use of their subscriptions, and maintain happiness in the next few years. You can do this through the following ways:
Create a welcome email for new customers.
Use a big \”thank you\” to greet your new customers, and may even be a discount code for future purchase. Mailpoet automatically executes the process using their first purchase of email functions.
Posting on social media regularly
. Share on your social media account to update, use your product tips, industry news, and related interesting information on your store. This can help you maintain a leading position among customers.
Send email communication. Let email subscribers know what your world is happening, and encourage future purchase through product announcement, coupon code, etc. Mailpoet also makes this easier by drag and drop the builder.
Send an email on the customer’s birthday
. By sending birthday messages to their emails (maybe even exclusive coupons code!), Let customers know that you value them. AutomateWoo will handle the entire process for you.
Add posts or videos to your website.
Regularly release high -quality blog contents, such as written posts and videos. Don’t just write for sales -provide useful product use guidelines, interesting customer interviews, and information related to your industry. For example, if you sell the STEM toy subscription box, you may write a post entitled
\”Ten kinds of educational games you can play at home\”. Although it will not directly promote youProducts, but it is useful for those who you buy.
3. Don’t forget your packaging There is nothing more special than the amazing boxing experience. In addition to actual consideration -fragmented, refrigerated, etc. -want
to transfer the shop’s surprise and pleasure
. You want them to be excited every time they see the box in front of your house! This may mean a small gift every other time, such as new product samples for them to try. Or it may mean arranging items in an interesting way, including custom packaging materials, or handwriting a thank you card.
Packaging is another thing that Fairy Loot does well. They use beautiful custom packaging boxes and packaging materials, so that each box is worthy of use on Instagram.
4. Provide discounts for longer subscriptions If you sell multiple subscription clauses (such as monthly and each year), provide discounts for people who subscribe to long -term subscriptions. For example, you may provide a 10% annual plan discount. This can be encouraged customers to loyalty
, but also provides more trustworthy income.
5. Encourage loyalty
Speaking of loyalty, the more loyal the customer, the longer the time they stay, the more likely them to share your business with your family and friends [ 123]. Although other techniques we discuss so far can encourage loyalty, you can also do something else. For example, you may only provide exclusive sales for your most loyal customers, perhaps the subscription for six months or longer. Alternatively, you can create a reward program that allows subscribers to accumulate points at each purchase and redeem gifts or discounts in the future.
6. Marketing investment in potential subscribers
However, of course, you also want to get new business. There are many different ways to market your subscription company. Here are some methods that are very suitable for new audiences:
Every time you click Paid (PPC) ads.
Show them on the website of the target audience. Google ADS is a popular PPC advertising platform.
Social media ads. Advertising on social media platforms such as Facebook, Instagram, Tiktok, and YouTube.
Google Shopping Advertising.
When people search for your product, you can in Google’s \”shopping\” departmentFind them in divide.
Search engine optimization.
When people are looking for keywords related to your business, optimize your website to display in Google search results. There are some tips here to help you get started.
Influential marketing
. Pay to influential people or provide them with products for free in exchange for their functions on their blogs or social media accounts. This is a super effective way to contact the new audience through the people they already trust. Understand more information about marketing.
Of course, your exact marketing strategy will be different according to your business, audience, budget and goals. Moreover, it may be a combination of multiple technologies. Check all our marketing posts to get more ideas and information. 7. Provide excellent customer service
If you want long -term subscribers, Customer service should be a major point . Your first step is to answer any questions about potential or existing customers. You can do this through detailed common questions, high -quality blog articles, real -time chat boxes or contact forms. Request any news in time, thoroughly, and friendly manner.
Then make sure you effectively complete the order and transport them so that they can reach it on time and intact. If
has problems, the refund and return process are as simple as possible.
8. Make full use of additional sales and cross -sales
If you provide multiple subscribing boxes, services or digital products, you will have enough opportunity to turn potential customers or current subscribers to new projects Essence
For example, if you provide dog bone subscription, you may also recommend your snacks or toy subscriptions. Or, if you sell membership qualifications including electronic library, you may let the shoppers know that there is another layer of available, of which
also contains teaching videos.
Woocommerce default allows you to create additional sales and cross -sales on the product page. Alternatively, you can use product recommendation extensions to create custom rules and add them to checkout, shopping carts, categories and thank you pages.
9. Encouragement comments
It may be your most powerful marketing tool. After all, friends’ trust in other friends is far better than the trust of online advertising. High -quality customer service will be the best way to produce recommendations and comments.
But you should also require subscribers to comment on your product
. You can do this by containing requests or sending subsequent emails to subscribers in the subscription box. Or, if the customer writes loyalty points, you can evenTo reward them.Payments, Touch Base with Customers Via Email, and Feature All of the Great Reviews you \u0026#39; Re Sure to get.Get started with woocommerce subscript.
\u0026nbsp;
Reclaimmyid is a good example. They provide annual subscriptions for identity theft recovery plans. Customers register their families, and the company monitors the identity of the company. If they find anything, they will fully restore the customer’s identity.
If you want more functions, 
To learn more deeply, please read our complete transportation guide. 
Add freight tracking. Let subscribers easily understand when their items will reach their doorstep. 
Let email subscribers know what your world is happening, and encourage future purchase through product announcement, coupon code, etc. Mailpoet also makes this easier by drag and drop the builder. 
