Black Friday and 2021 Internet Monday is coming. Do you have an email marketing plan that is developing?
You need one, because there are so many choices and so many interference, it is important to use all available tools to attract new customers. And don’t forget your existing customers. Will they shop again this year, or will they be persuaded by competitors?
Email is still the only best way to keep in touch with existing customers and subscribers.
Why?
Because you can directly provide a specific offer to their inbox. You are not limited by Google’s advertising specifications or social media advertising tools. You do not depend on search engines or algorithms. You write an email. You create it for specific people. You send them directly.
This is why email marketing continues to provide one of the best investment returns in the field of digital marketing.
If you have not created the 2021 Black Friday/Internet Monday email event, or it has begun but needs help to make it better, please use the following prompts and strategies to increase your game and increase your game income.
1. Plan in advance Don’t just \”\” \”\” A package discount such as 20% discounts is put together, and then a bunch of emails are sent in the last minute. Yes, this is always better than that, but this will not maximize your income at this time. Stay time to plan a strategy -even if it is a small strategy, it will have significant differences.
If you wait too long, please check our last minute black Friday and Internet Monday plan prompts.
2. Create one or more offer
Look at your inventory. Do you have a specific product that wants to create a price for it? The uniqueness of your website may attract customers who will buy other things? A product you don’t mind discount, because you have too much inventory?
The most common Black Friday discount is the full station discount. You can also provide reward gifts for those who consume more than a certain amount or purchase specific items, such as gift cards. You can create a layered discount. For example, spend $ 100 and minus $ 10. Consumption 250 US dollars, minus 30 US dollars, and so on.
The photo comes from very good emails
The full station discount has the discounts on the whole station. Its advantage -simplicity is the main advantage. But they are also the most common types of sales at this time. Do what else is doing, you will not stand out. Check the next technique to understand some methods to improve common methods. 3. Determine who your quotation is for
By providing special or special discounts for them, you will deepen your contact with the audience more effectively. But the key is to create an email segment. Or completely separate your contacts into a separate list.
If you can effectively segment your contact, you can create multiple discounts for multiple segments.
Maybe one discount is for people over 65 years old, the other is a business owner, and the other is a parent with children. Or, the quotation may depend on the location, income, and the previous purchases.
If you have the correct information in your system, you can make accordingly subdivide and create more effective Black Friday and online email discounts on Monday on Monday.
Some examples and supporting technology: Positioning the previous previous previous previous Customer
AutomateWoo contains a follow -up function that allows you to easily send emails for anyone who has been purchased before. You can send their exclusive Black Friday and Internet on Monday. These will make them feel valued and may promote them to buy it from you again.
Sales to existing customers are always easier to win new customers.
Based on the goal of past purchases
To be more personalized, you can create sales based on past purchases. If someone has purchased pet food from you in the past, you can bet that they need to buy again. Why not send them special, personalized black Friday discounts so that they can buy from
you buy instead of other companies?
In some cases, past purchases indicate that future purchases are complementary. If someone has purchased horticultural soil from you in the past, it is certain that they may need gardening tools, seeds, fertilizers or live plants.
Mailpote allows you to send custom emails with exclusive discounts based on the items and categories you purchased. Activity target Or, some customers may have been buying anything from your store for some time. Six months. One year. Two years. AutomateWoo has the Win Back email function. You can use it to locate unrealistic customers and send them an exclusive \”back to us\” discounts to them during the Black Friday and Internet Week.
4. Use the coupon code
This is one of the best things you can do in the email event you can do on Black Friday and Internet Monday. Why? Because it allows you to track your data. Set up different coupon code for different marketing activities, including coupon codes sent by direct mail and other forms of media. Then, after the end of the season, see which activities are the most effective, and make persistent efforts based on the success of next year.
5. 昨天发送第一封邮件好吧，所以你不能return to the past. The point is that you now want to start to broadcast seeds in the hearts of customers, that is, there will be some preferential activities on Friday and the Internet on Monday. The earlier you start to communicate, the more you will have expectations. Looking forward to a strong positive emotion, it will lead to action.
Another advantage of this strategy is that it is super simple.
Even if you don’t know what your actual quotation is, you can send this email immediately. Just tell your customers about the upcoming value discount. It doesn’t have to be a long email, and you don’t need any details. As long as the seeds are planted. You can send this email to your entire list, even if you will subdivide your offer later. MailPoet’s email communication template is very suitable for such emails. In addition, their templates can be synchronized with your Wooocommerce store, so you can add specific products to emails.
6. As the days get closer, send more emails
] Don’t wait until the Black Friday is really coming, and then send a large number of emails. Other companies have already done this, and customers will find 500 emails in the inbox when they wake up on Friday morning.
This is veryRough.
If you have sowed the seeds and watered it within a few weeks before important days, then your client will already consider you and plan to view your discounts and special products.
7. Create a surprise bonus
Some companies extend the sales of black Friday to weekends. Some people begin before the actual date. The same flexibility extends to the Internet on Monday, which is why it is usually called the Internet Week.
But no matter what method you take, if you give your customers an additional surprise bonus, you will attract more attention and excitement.
This is its working principle:
You first send emails before the Black Friday and the Internet on Monday, telling customers that we look forward to large transactions. You can subdivide special offers into different lists. Therefore, as important days are approaching, your customers look forward to what they can get.
If you provide them with extra extra promotions on Monday Monday on Monday Special rewards, will they be more excited? The bonus may be a variety of things:
Free shipping
Free gift packaging
Reward gifts, such as accessories or festival decorations
[ 123] You can buy one get one get one free
.
Surprise and joy are powerful motivation. Use them in your Black Friday and online email activities.
8. Emphasize the last period
Because the timetable of the black Friday and the Internet Monday is so urgent, the deadline is set in some aspects. However, you can emphasize time, not just the date. If you will extend the sales to Saturday or Sunday, please emphasize this. The photo comes from very good emails
In addition, the deadline is not necessarily based on time. They can be driven by quantity: \”When they disappear, they disappear.\” You can also trade only the former X people get the maximum discount. After that, everyone else will get a smaller. Different methods are the best in different industries.
9. Create Black Friday/Internet Monday Give up the shopping cart email
People areThese specific days are shopping on many websites, so they may eventually get multiple abandoned shopping carts. They want to make a decision quickly when the transaction is hot. You don’t have a lot of time to complete each transaction.
Under normal circumstances, the abandoned shopping cart emails usually disappear after a few hours or even a few days.
But from Black Friday to the Internet on Monday, the time is too long. The trigger time of your abandoned shopping cart email is shortened to less than an hour. If the shopper leaves your website before buying, it will increase their opportunity to come back.
AutomateWoo’s abandoned shopping cart email function makes it all possible.
10. Increase your email list through special discounts
The huge income of Black Friday and Internet Week is very good, but it is better that if you can turn one -time buyers into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into a one -time buyer into Go back. As the marketing master Tan Kennedy said, you will not let customers sell. You sell sales to get customers.
This is why it is so important why your email list is so important. If you provide a special black Friday or on Monday discount, discounts or free gifts for registering your email list, then you can now use them for all future activities until they cancel the subscription.
Therefore, even if they do not buy it from you this year, you can continue to sell them to them. If they do buy it from you this year, you can continue to sell them to them. In any way, they are within your influence.
MailPote makes the creation of emails to choose to join the form simple. You can scatter and use it around your website to attract more new visitors. Put them on a conspicuous position, especially on your homepage and main product category pages.
In addition, use dual selection to join so that they will not give you a false email address, and confirm the email (the second one to the dual choice) Do not give them \”new customer coupon code\” before. In this way, you will eventually get a list of higher quality emails.
11. Create an email event for after -sales
After the week of the Internet ends, after the end of the Internet, after the end of the Internet, after the end The holiday shopping season is not over. Many people continue to shop throughout December.
Therefore, create another event to continue contacting your email list, especially those who have already purchased. All monthLine this.
In addition, a customer service follow -up activity is created for anyone who purchased on Monday on Monday, the Internet. In these emails, you can get a few victories:
Thanks for their purchases
Provide transportation updates
Including explanations on how to use or maintain products
Requires comment
Send a new offer
This can show customers that you care about their experience, not just their money, which will lead Less return products and higher customer loyalty.
12. Change your theme line
Finally, if they do not open your email, they will not see your offer.
But this is a busy email season, and the income box will overflow. What can you use the theme line to improve the opening rate?
The key is varieties and number .
Quantity means that you should not send three emails for the entire holiday. These emails will be lost in crazy, and many customers can’t see them at all. It is possible to repeat the same quotation and detailed information because most people do not remember all information for the first time.
But you still want to find a balance point so that you will not annoy the subscriber. Pay close attention to the withdrawal rate. Occasionally, it is normal for a few people to withdraw bips. But if the frequency starts to soaring to the normal level, the frequency should be reduced.
But the better way to manage this process is to modify activities based on subscriber activities. Therefore, you may only send reminding emails to people who have not yet opened or click your email. Since they may not even see the first one, reminders are unlikely to cause frustration.
You can even use exactly the same email for these reuse. Just change the theme to \”Have you missed it?\”
But in addition to increasing the frequency of email, you need to really attract attention. You also need to use some types of theme lines.
Imagine that when you open your inbox on Friday, you can see 20 different themes from different companies. Or \”30%discount in all products in the store\”.
Explanation Superman Agent If everyone’s proposal is great, then no one’s proposal is great. In other words, all these themes are the same, so these transactions seem to have nothing special.
Various themes can help you stand out:
Use the sense of urgency.
Use humor -yes, add some clichés and stupid humor in some of your themes.
Use curiosity -let them want to know what is inside.
Use personalization -especially on the target email.
Yes, like the above example, it is obvious that some themes are \”on the nose\”.
The key is to use all these technologies, not just one of them.This will make your theme stir out of the crowd and get more open.
Apply these 12 strategies to your Monday and Black Friday Email event on the 2021 online and let your customer service team prepare some orders!
