In 2011, Diane Ivey lost her long -term work in the non -profit department.
In where many people see obstacles, Diane saw a hand -made yarn inspired by graffiti art -the opportunity to transform into a new profession. Herced by the lack of diversity of craftsmanship and inspired by the voices of global changes, her company grew into a platform that supports BIPOC business and helped to stimulate greater movements.
But before she created the transformation engine of Lady Dye Yarns today, before it became her full -time job, Diane laid the foundation through hard work.
She spent five years as a part -time consultant in various art institutions. In the rest of the time, she participated in the business accelerator plan to hone her entrepreneurial skills.
Finally, she was ready to build a website.
She has many website construction options to choose from. But because of flexibility and long -term growth, she was the most important to her, and she finally chose to use Woocommerce and WordPress to build her store.
\”WordPress is suitable for serious people. For real companies, this is a serious website ,\”she says. This is no longer just Dian’s hobby. This is a serious matter.
The birth of entry and \”handicraft\”
\”When I started,\” Dian said, \”I just dye the yarn and sell it directly to it directly to Different yarn shops and so on. That’s my business model. I often use WordPress applications, but I still often use it on my mobile phone. \”
Under the advice of her business coach, Dian Participated in her first trade exhibition in 2014
, that is, the National Needle Art Association
trade exhibition. She noticed that of 300 people, she was the only black supplier. \”That show is very, very popular. So I’m glad there, right? I think I succeed. Then someone said,\” Dian, I am walking around this place, I am now Tell you, you are the only black hawker I see. \”I walked around, this is true. I said,‘ Well, this is a problem. ’”
At that time, she knew that she had to do something to improve the diversity of handicraft communities. Soon after, Dian took action -she called it the beginning of \”handicrafts\”.
After watching Viola Davis’s speech at the Emmy Awards, she was inspired and wrote a blog post on the lack of diversity of handicraft communities.
\”I have a lot of people say, \u0026#39; Dian, when it may damage your business, why do you do this? The structure is changing. The industry is changing. How can you see this?
She is not afraid of talking. She starts to release more problems about her community. Then she starts to directly put this bigger goal directly directly融入她的产品中。 而且，对许多人来说，她的公司现在以与手工艺行业的BIPOC 企业合作而闻名。
订阅模式
购买了服装会员后，Diane Inspired by the subscription business model.
Let my own private shoppers send me beautiful clothes! She said. \”I realized that I could do the same thing for the handicraft community and put the handicraft series of popular cultural themes together. Not only my yarn, but also professional and handmade products from other BIPOC business. \” After finding some like -minded corporate partners in her initial project box, Dian delivered her top 73 orders in 2018.
\” I think there are many. So I am still selling yarn, but you can put all these different products in a tool package. People will buy its ideas and still feel fresh. People think that I am crazy! \”
Consistence is the key
\” The demand for consistency makes me soon realize this. There are other large companies in our industry to give us a huge yarn order of $ 50,000, which is an investment. Therefore, like Knit Stars, it has worked with us for a year. It was repeated orders that made me really get the office and owned employees.
Now we can invest in black and brown companies. Some people say, \”You are a bit like Robin Han, because you are not stealing things, but from all others to get money, and then through these clubs and cooperationDonate money to other companies. \” Therefore, what makes me different is the infrastructure we have established to create the kind of products, clubs and cooperation we have. Now 95% of the clubs and enterprises we cooperate with BIPOC are belonging to BIPOC. All. \”
Technology
square
\” At the beginning, I had Square, but I did not use it often until I decided to stop using other payment processors. \”
When selecting the correct payment processor, it finally decided which tool to collaborate with Woocommerce. Square is obviously the winner of Lady Dye Yarns. Not only is it from the perspective of cost, but it is easy to use for suppliers and customers.
\”I think that when the product provides a large number of unnecessary choices, it will become very chaotic \”Diane said,\” And using Square, everything is simple, and everything is well collaborated with work. \” She can also use small loans provided by Square. \”We have received six or seven loans from them, and they have all increased. They continue to increase and increase. And because they retrieve it through our store transactions, it is easier. And I always always. I always always. I can meet the amount I need to pay within 60 days. I usually complete it within a month. \”
Apple payment
For speed and easy use, diane \u0026#39; s It was found that her customers liked Apple Pay very much, and she also liked it.
\”This is definitely about speed, without having to fill in all personal information every time you buy.\”
She can easily tell customers that they like it.
\”Sometimes, limited edition products are sold out quickly, usually within five minutes. Use Apple Pay, just click on the purchase just … thanks to the Apple Pay. When you launch a new box … prosperity, even less than a minute, the completed orders began to roll up. \”
WooCommerce In Lady Dye Yarns, Woocommerce is the core of the business. In fact, it has becomeFor an indispensable part, every time Diane considers using new software, her first question is always, Is it integrated with Woocommerce?
\”I like it. I mean, I really want. I like to analyze things, because as a small company who has my own, I always look at the numbers now.可以轻松地做到这一点，并通过WooCommerce 了解我正在阅读的内容。”
营销
Instagram 2019 年，就在年初的几天后， A large number of people began to follow her on Instagram.
\”I thought,‘ this is strange. What happened? \u0026#39; ”This is the turning point of social justice, and people start to pay attention to her work.
\”Everyone said, ‘You need A group of people who talk about lack of diversity.
She now has more than 20,000 followers -considerable quantity -especially in the handicraft community. In 2020, Lady Dye Yarns became the leader in the field of content cooperation, and now it has reached 3-4 times a month. Instagram has become a platform. Diane can talk about diversity here, develop her business and support other other BIPOC artist, creator and company.
Email
When Diane told her contract developer Isaac, when she needs a better email solution, he recommends using Klaviyo. 123] \”He really likes WOOCOMMERCE and cooperates with many customers who use Woocommerce. That’s why I chose him -in the handicraft community, not many people know that WordPress is enough to use it. He can integrate everything with Klaviyo. Therefore, when we send an email, we can see all the orders generated. \”
Now, email has become a huge driving force for Lady Dye Yarns.\” I don’t understand Other industries, \”Dian said,\” maybe they hate receiving emails and current affairs communication. But we willIt is regarded as a substitute for Facebook group. Discussions on diversity and tolerance have a certain degree of toxicity in social media. But we cannot return to weaving; we must discuss these issues. \”
Dian discovered that current affairs communication is a successful way to discuss. People
listen to .\” Klaviyo can show you how many people click on it. About 50% of people will click on our current affairs communication. \” 50%! The average opening rate is 19.66%. \” Yes, 50%of people click it at each time. We can also get thousands of dollars in sales at a time. \”
Handicrafts and future
\” We have a good product, we have a good theme, \”Diane said. Nevertheless, Dian’s focus is still the future.
[ 123]
\”Many business owners have become so focused on them (
and the world
) are happening. What happened, so they forgot to ask themselves, ‘
The market will look like 5, 10, or even 20 years?
\u0026#39; How can we start to change Now , make the future look like what we want?
This is a lot of plans, but it also needs a little luck, willing to bear some risks, and seize the opportunity at the right time. \”
By allowing customers to find and support BIPOC business, professor and guidance BIPOC entrepreneurs, and use her knowledge and experience to help them shape the future, Diane and her team in Lady Dye Yarns not only provided not only provided the team of Lady Dye Yarns provided not only provided not only provided the team of Lady Dye Yarns, Unique high -quality products are helping us to create a more diverse future.
\” The demand for consistency makes me soon realize this. There are other large companies in our industry to give us a huge yarn order of $ 50,000, which is an investment. Therefore, like Knit Stars, it has worked with us for a year. It was repeated orders that made me really get the office and owned employees. 
\”He really likes WOOCOMMERCE and cooperates with many customers who use Woocommerce. That’s why I chose him -in the handicraft community, not many people know that WordPress is enough to use it. He can integrate everything with Klaviyo. Therefore, when we send an email, we can see all the orders generated. \”