How many of us noticed a new restaurant in our area, but just took out your mobile phone and put out your mobile phone Check the comments now? We often do this so that it has become the second day.
No matter how you cut it, the comment seems to rule the world around us. They can make or abandon the decision to eat in the restaurant, buy coffee in cafes or shop from e -commerce stores.
If you run a company, the product comment will instill the trust of your brand and help improve your online image. Email is a good way to collect them.
However, if you are not sure how to use emails as a tool to increase product reviews, then this is your guide. In the end, you will feel that you have the knowledge of starting to collect product reviews, which will help you raise e -commerce stores to a new level.
Why is the product comment very important?
Collecting customers’ product reviews and feedback can help in many aspects. They:
Establish a good reputation for your company
:: Establishing a good reputation is essential for your business. People want to buy from online stores that look trustworthy and credible. Amazing 88% of consumers said that they trust online comments like trusting friends!
Establishing harmonious relations with existing customers
: Ask the view of the return of the product to the product that you care and help establish a harmonious relationship with them. Imagine that if your favorite brand requires you to provide feedback and then display on their website, what will you feel? You want your customers to feel important and care about their thoughts. Expressing personal interest is an asset that allows you to stand out in the competition.
Recommended
Letter: Although you can work hard to create your own brand, the recommendation letter is more convincing than any words you can say. You can even create a entire area for product reviews and people’s evaluation of your store on your website or social media account. In this way, the new visitors will know where to understand people’s thoughts. These pages may even inspire them to buy products with high evaluations, thereby increasing your sales.
Get valuable feedback.
Comments can also help you understand the areas where the entire business can be improved. Maybe many peopleComments said that your return policy is difficult to find, or your shirt is too big. You can collect this information and apply it in the way that it is beneficial to the past and future customers.
How to solicit comments in email marketing
If you have sent news, communication or promotional emails to subscribers, you can use the same software to ask customers to make a lot of comments. Alternatively, using tools such as MailPOET, it can automatically require individual customers to comment after the set time period.
The photo of the photo is really good
The following are some tips for request comments: 1. Custom your email
Although you may use pre -designed templates, this is also together It does not mean that they must be the same response. Since people have all spam in the income box, you don’t want to receive unnecessary mail.
First use their name to customize emails. While you want to maintain your professionalism, you also hope that they will see you as friends. A simple \”Hi, {subscriber name}!\” Or \”{Subscriber name}?\” It will provide your email with the personal style of standing out of the crowd.
Another method of custom email is to separate them according to the product and category:
Buy an email of this product
Assuming you want to increase the sales of specific products Or comment. The use of MailPoet’s product specific email function with WooCommerce can make it easier to make it easier. First, you can customize your email based on the purchased product and set them to automatically trigger after the set time period.
You can send tutorials or suggestions on using the project Related Products. In addition, you can ask them to review.
Your audit request may say this:
Hey {Subscriber name}!
You bought {Product Name} before X Tian, \u200b\u200bwe want to check whether you like it!
We thank you for your support and can’t wait to know how it works for you.
You can shareDo you think of some ideas?
Your honesty feedback will help us improve our products now and in the future! {Insert the appeal term buttons} You can remind them to buy in a few words, and inspire them to give you some useful feedback Essence
Email purchased in this category What if you want to increase the sales of specific categories? Send an email \”Buy in this category\” to cover a widely customer base that covers the market segment. Unlike specific product emails, these target customers are based on the category they originally purchased.
You can ask for a comment (this will make you new in new Shoppers are more credible) and remind the previous customers that they may want to add other products in their collection-all these are at the same time! Don’t be afraid to sound friendly and casual here. You want people to see you as friends and encourage them to return to their favorite stores. These categories of emails can be arranged in advance for a few days or weeks after the first purchase. 2. Sending a clear appeal of call
Let your customers leave as much comments as much as possible. You don’t want them to make them feel that this is another vague email that enters their inbox. Instead, please leave a clear calling term at the end of the message.
The really good email
This may use a short message form with a button, \”Click here to tell us your thoughts \”Or\” fill in a short survey \”.
3. Time is everything
When using email marketing to increase product reviews, time is everything. We have been here: You ed a new game application on your mobile phone, but received a review request in five seconds. You haven’t even tried the game!
product review is the same. When sending emails, you want to wait for a long time to make customers familiar with their purchases. This also means the time required for transportation.
Take digital and hoodie as an example. Those who purchase digital may immediately access it, so it is ideal to send product reviews after the delivery date. On the other hand, physical products such as hoodie need to be cleaned and hung in the wardrobe. One person may be scrapedThe days of wind can reach out to get it. Consider sending product review emails a few weeks. This allows them to have enough time to wear it once or twice, and they can give it a thorough review. You can automatically send emails with any MailPOET function to send at a certain time. Send an email to people in this way to help you attract your customers in the right time. 4. Don’t annoy your customers
Although you want to get these mouth -water comments, you don’t want to give people an aggressive impression. If some people do not respond to your recommendation request, it doesn’t matter. If they are returning, there will be many opportunities to ask them to comment in the future.
Excessive sending product review requests will make your client withdraw your bips than you say \”E -mail \”Fast. Rather than sending them spam, it is better to consider adding incentives to the theme line?
Incentives may seem like a 15% coupon, which is used to express their ideas or provide purchases, and get a transaction at the next purchase.
Your theme line may say: {Subscriber name}, you can enjoy a 15% discount next time you buy to share your ideas!
Either,
Hey {Subscriber name}, what does the BOGO you buy next time?
5. Thanks for their time
At the end, it is also the most important point. You want to thank your customers for spending time to fill in the investigation or sending them. Even less excellent comments allow you to understand how to improve the product.
After the customer fills in the product comments, send emails triggered by the behavior with the behavior. If you promise to discount, please send it. Otherwise, a simple thank you can complete the work.
We know; requiring product reviews is not a perfect science, but the reward allows learning what to learn It is worthy of useful.
In short, if you insist on the following points, you will get a successful email marketing experience:
Custom your email (product and category email) Sending a clear call Correctly arrange email time
Avoid harassing customers
[12] [12] [12] [12] [12] [12] [12] [12] [12]3] Thanks to customers for the time
As long as you follow these tips, you can confidently ask the product review via email.Remember, people want to be valued.Show your customers that your care will benefit you, your business and your reputation in the next few years.
Learn more information about using Mailpoet to master email marketing
