It is unwise to entrust all your products and services to a single media channel, regardless of whether How good it is now. The interests of platforms and consumers have been changing. If the channel stops working, you may be in trouble.
The best way is to formulate a marketing strategy to integrate your messages, exterior and customer follow -up to
multiple media platforms . Although you should also pursue many effective offline marketing channels, this article will focus on online channels.
The following are three basic steps for effective online marketing, as well as some basic ideas for each entry.
1. Attention
Pay attention on the Internet may be a challenge. You need to stand out in the competition, learn how to use different platforms, and show the value of your products to customers.
The good news is that
The use of multiple channels can increase your opportunity to interact with customers and potential customers .
The following are some methods that have attracted attention online:
Search engine ads -payment and free
When people use Google, Bing or Yahoo and other tools When conducting online search, you can pay for advertising displayed according to the words they searched. These advertisements are usually
clicking Paid (PPC) , which means you only need to pay when people click on your advertisement. You can also set budgets to avoid over -overrunting.
You can also use the name of Google listings and ads Free Wookommerce extension procedure will list your products for free on Google shopping. This extension allows you to connect to the online store to Google Merchant Center and Google ADS, so that you can create an advertising series from the Woocommerce dashboard.
Show ads and video ads
Advertising on video streaming channels such as YouTube and Twitch can help your brand pay attention and promote sales. You can also use Google ADS and other networks to make advertisements on various websites and email platforms. These types of advertisementsIts relatively objective properties are often poor, but it is a good method that people who have obtained brand recognition and have never heard of your business
.
Social media advertisements All major social networks provide paid advertising systems; Each has its own challenges and benefits. Some are more easy to use organic to attract customers without spending too much time and money, while others make this more difficult.
The best feature of each one is that you can locate and regain your most likely customers and potential customers
. Before trying to deal with too many platforms, please focus on getting the maximum benefits from several platforms. Are you sure which business is suitable for you? The following is how to compare your store and choose the right social media platform.
One of the best ways to locate the crowd is to use
Similar audience
. These audiences use email addresses from your current customer base, email list or website traffic. Since these people have expressed interest in your products, using similar audience advertising activities may have a higher conversion rate than other types of advertisements. Search engine optimization
If you don’t want to pay for advertising, you can also learn how to use search engine optimization (SEO) so that your website can appear in free search results. By using the keywords and high -quality contents of the needs, problems and problems facing customers, you have the opportunity to appear when people look for you!
Search engine optimization takes time, so do not expect the immediate effect. But this is an economic effective way that does not require a large number of advertising budgets to generate traffic . Learn more information about starting using search engine optimization. 2. Convert traffic into customers If you cannot convert them to things that are valuable to your business, how many eyes you have in front of you are not important. In the end, all your marketing channels should point to a central point: your website. From there, everything is to optimize the process of transforming temporary visitors into paid customers.
High -quality content
is the reason for achieving this goal. This means:
Good product photos
Great sales copy
clearly presentation
A user -friendly process
Seduced calls
Your website must be
to fulfill the commitment to bring people to any media channels there
.
3. Follow up
The so -called \”fortune is behind\”. No matter which business you operate,
Following up potential customers and customers is the key to achieving the huge growth you are pursuing
.
Selling products to customers once -not just one time. For companies with a long sales cycle, follow -up is the way they transform them from curious bystanders to enthusiastic buyers.
Some media channels include follow -up methods, but many. For example, you cannot follow up in advertising or video ads. In the end, you hope to guide to a platform that can make more personalized dialogues and establish a continuous marketing relationship . Instant communication
Social media is an excellent tool for more personalized communication with potential customers, especially through instant messaging. It can make
the company’s humanization
, and establish an emotional connection between the potential customers and your company -By participation, the person agrees to communicate with you.
Email
Email may be
The best forum for continuously following marketing
. You can send special and coupons to your entire list and send targeted messages to specific subdivisions or individuals.
You can also use emails to process important needs, such as abandoned shopping carts, canceled orders The issue submitted through the online form and other customer service issues. The best way to manage these response is to automate ,
so that they can run by themselves.
seamless integration of MailPOET and WOOCOMMERCE, enabling you to perform these types of tasks. You can allow the buyer On the checkout page to select to join your email list-
This is the best time to ask,
Because customers have promised to buy, and may hope to from you from you The company gets more information. Once they choose to join, you can continue to send transactions, discounts and valuable content.
Tracking and redirection
Tracking so that you can
more effectively follow up Future customers and existing customers. Use the tools provided by any media channels you are using, position the advertisement to a specific audience, resold to the previous buyers, and better understand your customers.
Although all advertising platforms use some form of tracking tags, they are given different parties name. In Google Analytics and Google ADS, they are called tracking tag . Social media platforms such as Facebook, Twitter, and Tiktok are called
pixels
. Email marketing services sometimes call them network beacon , and use them to track and change data. Note : As of September 2021, Apple’s iOS15 update will be pre -loaded in the email income box to pre -load these network beacons or pixels, thereby changing the way marketers use these indicators to use these indicators Essence
Use tracking to re -position your client will help you to pass more relevant marketing information , remind them of your product, and increase your conversion rate. Detailed understand how to track your marketing activities.
Customer Service Finally, when you via email or real -time chat When we communicate with customers,
The most personal marketing
occurred.
At this moment, Big: Provide high -quality services. Friendly points.
Help people.
Solve the problem.
Answer questions.
Active.
Find time.
Priority considering customers.
First -class services will greatly improve all other efforts of your follow -up.
Synchronize your tools to get better results
If you are using Woocommerce, you can connect the marketing tool to the Zapier extension and get more from your marketing tools. Multiple returns.
The purpose of Zapier is to promote
automation and integration between different software services
. It will improve your follow -upMove because when certain events are triggered, it will take specific actions.For example, when you place new orders, it can automatically add the customer to your email list.It also
is connected to a large number of cloud -based applications related to record preservation
and CRM.
Successful marketing is about Experiment Experiment ], Measurement
and
improved .Remember, this is not just attract traffic for your store.You need to optimize the product page to achieve transformation and implement the tools that can follow up with visitors to transform them into customers. From the first impression of potential customers to the follow -up after -sales follow -up, most stores need to use various platforms to meet the needs.Don’t rely too much on any source, and be willing to try new things!
