Honestly: No business owner enjoyed the return. They may be expensive, time -consuming, unhappy and boring. But is the return is always so terrible? Can the return policy really help promote your business? The answer is -absolutely.
There are seven common reasons for returns:
The customer purchased the wrong product
They no longer need this project
The product is described by it Do not match
Incorrect purchase of gifts
Product reaches damage
The store transports wrong items
Customers buy and use, and then try to return.
Return and return policy is an important part of your business plan. 66% of customers will check the return policy before buying. If it is difficult to return, 80% of customers will not shop with you again.
The bad or non -existent policy will quickly damage your reputation through negative word -of -mouth, social media posts, and Yelp, Google My Business, FourSquare and other websites. It is estimated that 72% of consumers have written at least one business comment on the Internet, so it is best to take this seriously.
However, a good return policy can be established by establishing customer loyalty, strengthening participation, and generating positiveness Influence to benefit your business. All of this will lead to repeated purchase and higher sales.
The key to the successful return policy
There are some suggestions here to make the return not so painful and higher income.
1. Formulate a clear written policy
Let us start from the foundation -to create a clear policy in writing, there is almost no explanation. After a careful statement, it will mean that your employees and customers will reduce poor communication, confusion, trouble and headache. Remember, if you still use third -party sales channels, it may have its own return policy and must follow.
The effective return policy should include:
Which items can be returned and which cannot be returned.
Which items can be exchanged, loaned or refunded.
The return period after the purchase date.
The necessary condition for returns.
IfNeed receipts or ID cards.
How to get return/replacement.
Photo https://dryftfishing.com/\u003d3] DRYFT FISHING’s policy includes return and exchange options. They double -strive by providing specific instructions for packaging items, detailed information contained in the packaging box, and links pointing to super simple tables, so they will not cause confusion. They even recommend transportation companies.
Termsfeed has more return/refund policies and template examples, you can it for free.
What if your store does not accept the return?
Potential customers will still look for the return policy, so please create and link to the page containing the information. It should be clear that you do not accept return or refund. 2. Make your return policy easy to find and understand
Add it to the foot navigation, common question answering page, product page, shopping cart, checkout, checkout, checkout And any customer service or support menu. Include it in your confirmation or subsequent emails and receipts.
One page contains all information. If your policy has many special conditions for different products, please start from the homepage, provide general information, and then link to the detailed information on the separate page. Place an introductory text on the top of the page, emphasizing your commitment to high -quality experience.
3. Big and more flexible
According to a study at the University of Texas, a more loose return policy has led to an increase in purchase volume. Researchers have also found that extending the return window will lead to decrease in return.
Photo https://www.ikea.com/ens/en/en /
An example of a loose return policy is the Swedish home supplies giant IKEA, which allows it to return the unintentional items within one year and return the open items within six months. Their pleasant and useful return page is another good example. Their generosity is consistent with the reputation of value and a pleasant purchase experience -this is undoubtedly the key factor in their success.
4. Make the process quickly and simple
In addition to the above prompts, the process or platform used to handle the return should be easy to learn and efficiently use. Good news -if you makeUsing Woocommerce, you have enjoyed a tool to provide simple return and refund (will introduce it in detail later).
5. Friendship
Both parties usually do not like the return process, and your customers are not always excited. Don’t show rude or irritating during the transaction, which makes things worse. Take responsibility and don’t blame customers. Please note that the title of the top of the IKEA Return page: \”It doesn’t matter if you change your mind!\”
6. Let the return of return become a return of the goods a become a return of the goods a become a return. Sales opportunities Some stores extend the return period for members. Others make the process of email subscribers easier, and you can contact them through discounts and sales in the future. If it is appropriate, customer service representatives can recommend returning specific alternatives of the product (such as different sizes or functions). They may even provide discounts for new products. This can turn the goods into exchange and give your store a second chance to provide products that meet customer needs. 7. Be wary of fraud
Fraudic return is an important and increasingly serious problem. Common plans include refunding the stolen goods, using false or stolen receipts, and buying things for the return plan.
According to data from the National Retail Federation, the return fraud in 2020 caused the company to lose $ 25.3 billion. The trickyness of cracking fraud is that most of the measures you adopted to solve this problem involve your return policy stricter. Anti -fraud measures may include receipt or ID, complete product packaging or shorter time framework, and only allow exchange or storage credit.
Each business owner should carefully study their special circumstances, and in the needs of fraud and safety The benefits of loose policies are balanced between the benefits. Ask yourself: How much risks (or continuous problems) for returning goods for my company? Focusing on balanced, adjust your return policy accordingly.
Reward tools Woocommerce provides automatic and manual refund options. Automatically refund will change the order status and cancel the fee. Manual refund will change the order status, but you need to manually return the payment to the customer.
Woocommerce Smart Refunder extension to make things easier through the fast, simple and automated process. You can provide instant refund to allow customers to request a return from their \”account\” page and allow a full and partial refund.Moreover, through Smart Coupons extensions, you can issue cash refund or store points.
Return is an inevitable part of operating online stores.Rather than making it a sense of frustration, it is better to see it as an opportunity to stand out in the competition.You can transform less exciting customers into your best supporters by surprising and people -oriented methods.
Woocommerce has a tool to simplify the return process -you decide your policy and set your brand’s attitude towards customer service.
