Five -step guidelines: formulate a successful Internet Monday strategy

The holiday will come unknowingly. For enterprises, this means that it is time to consider the marketing activities of Black Friday and Internet Monday. Don’t forget that small companies in the United States on Saturday.

No matter which day you intend to use, if you want to sell your business throughout November and December,

immediately Start formulating a marketing strategy. Use the five steps in this article as a springboard.

First step: Set target

Unless you are a large company with unlimited marketing budget, you need to wise and smart for the Black Friday and the Internet Week Week Spend money. This must first set a specific goal.

Although your goal can simply increase your overall sales income, a wide range of goals like this will make it more difficult for you to find the starting point. Instead, try to complete more specific things, for example:

Sales a certain number of one or more separate products

Launch new products or services

will often often be Increased percentage or amount of sexual income

Get more income from the lost customers

Increase the income of existing loyal customers

attracting a certain number of new customers

A specific profit target

As you can see, your goal does not have to be related to income. It can focus on the number of customers, products, new services, specific types of customers, and many other indicators.

What are your troubles with your business now? Set a goal around it and then enter the second step.

Step 2: Formulating a marketing plan

With the goal, you can start drafting your plan.

You can put Google ads to attract people who actively search for the goods you sell. But how do you inspire new interests in front of people, or those who don’t know your products exist?

Dan Kennedy, a marketing master, summarized this effort with a marketing triangle, which consists of information, markets, and media. These three are interrelated.

Your information depends on the market -your audience. The same is true of the media you choose. Where are they located? Where are they gathered?

For example, if you want to attract new customers, the most commonly used media may be some social media platforms, television channels or online forums.

For example, companies selling sports souvenirs should not put a package of advertisements on billboards and random TV networks. Their best customers may be watching a lot of sports channels and browsing sports -related websites. Buying advertisements on these platforms will provide better marketing funds.

This is a blueprint for the creation of marketing plan:

Find and specify specified

The audience of this activity

. It may not be your usual listener.
1. Develop your sales quotation and information around it.

Determine the most suitable media and pass the information to the correct audience.

3. What is a good offer? How do you create activities connected to your audience? Start with these nine holiday marketing concepts.

You may also want to rethink the meaning of the \”audience\” during the Black Friday and the Internet on Monday. For example, you can position those who give away gifts to your ordinary audience

. Check the eight methods of positioning the product as a gift.

Step 3: Develop your marketing materials With basic information, audiences, media and plans, you can start creating marketing content.

If your goal is existing customers, you may need to write email activities around your various sales discounts and special offers.

For other activities, you may need a new or modified product page on your website, a special login page or your website. You may want one or two videos. You may need to be used for social posts, coupons code and direct mail graphics and text.

, etc., the coupon code figure? yes! If necessary, you can use only text. But using labels or other simple graphics makes it look like a real coupon will get more attention and may better change. If you use it at the same time, it may do better. Some people respond more to vision, while others have more responses to text.