In order to realize their business dreams, many entrepreneurs have faced and overcome setbacks and challenges. Nevertheless, few people can successfully overcome the difficulties faced by Thomasbari and his father Fenba.
Of course, few of us can share the vision, tenacity and absolute willpower of this amazing Irish entrepreneur family.
The difficult beginning
Thomas is one of the seven children. He suffers from Tang’s syndrome, and many other serious diseases, including Persiaz disease , Congenital giant colon, heart murmur, low thyroid function, lattimonic hernia, and stomach reflux. It is expected that he cannot spend the first two months, and spent the two months in the intensive care unit.
But at that time, as now, Thomas was a fighter, and he fought on his way home.
When he was a child, he was often sick and was hospitalized for several months due to various diseases every year. He will become the youngest all -hip joint replacement patient in Ireland. The harsh reality is that Thomas may never be able to engage in conventional work due to disability. But as Thomas, it has no effect on his desire to work and express creativity.
The fact is that when Thomas determines something, he is very firm -even even Ruthless -to persist to the end.
\”I want a job\”
Although Thomas faced all pain and struggle during the growth process, when he was a teenager, he still had a heartbreaking heart. dream. He wanted a job, a real \”get up early to work\”.
His childhood was the kind of work that his father and brothers moved forward every day.
\”Dad,\” he said, \”Give me lunch. I’ll go to work!\”
For Finbar, his son’s dream is a very worrying dream. When Thomas began to express his wish for the first time, he couldn’t even walk. His overall health is still poor, and he endured severe pain every day.
How can he maintain any type of work?
\”We just kick the jar constantly,\” Fenbar said, \”Tell him \u0026#39;
Maybe next year Pour cold water for him, we can’t stand it. \”
But Thomas never gave up. \”I want to go to work; I want to find a job; I want to go to work.\” The determination that made him never give up in the first few months of life was firm. Moreover, as usual, Thomas continued to fight.
About socks
Because \”I want a job\” is still his son’s mantra, his father wants to know What can he do to help.
Then one day, it came to him. If Thomas has a constant thing in daily life, it is his socks.
Without socks, he won’t go anywhere, and he takes them during the day and night.
Other children found comfortable in blankets or plush toys, and Thomas found him in his beloved socks series. Thomas always plays socks. He will put one sock in another sock, and then shakes his fingers on his fingers for several hours with his fingers until he has been practicing for many years. He is already very skilled.
He rarely play toys from an early age, but if there are no socks, he can’t go anywhere.
\”He took them to the bed,\” Fenbal said, \”So when he opened his eyes, the first thing he saw was the socks in his hand.
, ‘Tom will agree with this, and can even use this as a living. Do you share his love for socks with others through online sale of socks?’ \”
WordPress and woocommerce
At that time, it was at that time. FINBAR sought help from his grandson SHANE. After studying computer science, programming, network development and digital marketing at universities, SHANE seems to be the best choice to realize Thomas and Finbar’s dreams and turn it into reality.
\”When my grandfather asked me to talk about business,\” SHANE said, \”We sat down and came up with a plan, I immediately knew that I was using WordPress and Woocommerce. Both are very confident. \”
For SHANE, WooCommerce and WordPress joined hands with each other. It was found that this combination was easy to use and gave him a lot of flexibility. When askedWhen using Shopify, SHANE responded quickly.
\”I think services like Shopify are very limited. You must pay regularly every month, and it is not as flexible as it has its own website and its own host.\”
When they are when they When starting a website for THOMAS’s new business, Barrys implemented Woocommerce, using Stripe (
an Irish company
) as their payment processor. They have briefly considered other processors, but their previous experience and costs prevented this choice, and they were satisfied with their final decisions.
With the help of Woocommerce and Stripe, Apple Pay
It is easy to enable, providing a fast and secure online payment method for THOMAS customers.
Getting Start 123] \”Once we have established websites including product directory and some basic sales tools,\” SHANE said, \”We start to add more advanced options and monthly subscription plans. Use WoOOCOMMERCE, everything is very simple.\”
] Although his education and experience enable him to write his own code, SHANE appreciates the ease of use and custom ability of various WordPress plugins that users can use.
\”Just like Wooocommerce subscription,\” he said, \”If I try to write similar programs, it will take a long time. But because it can be used as an extension, it saves me a lot of work for me. . There are a lot of available expansion foundations.
We use Stripe to issue invoices from receiving personal websites to paying for business customers who want to order.
In the final analysis, it is in the final analysis. Let the customer’s entire purchase experience be as simple as possible.
This means that this means that except for other, [123 ] They
prefer to use one -click payment options, such as Apple Pay.
buyer the most satisfactory payment option into our checkout process, which has great confidence in establishing their brand’s confidence in our brand Help. \” At present, Thomas \u0026#39; s TrendySOCKS has nearly 100%online sales, with more than 6,000 pairs of socks in inventory. The inventory week turns faster. In fact, the speed is so fast that the family is considering the introduction of manufacturing into the interior.
For design and mode Of course, Thomas continues to launch new design. SHANE uses websites and sales data to determine the popularity of each product among customers. \”After I determined the core audience,\” SHANE said, \”Then let’s look at which products these customers showed interest in. What are the common points? (
Animals, food and beer themes are on the theme History has always been very popular
). \”
This family also wants to do something Supporting Tang’s syndrome consciousness, so Thomas actually painted a Tang family syndrome conscious socks. The first batch was almost sold out immediately. Barrys plans to expand their charity in the future and help use their socks to spread their consciousness. \”Once we start manufacturing internally, I think we will do more tests.\”
The company has been considering different interesting creativity to promote their socks, including videos with Thomas, videos of Thomas Essence As far as digital marketing is concerned, they use social media advertising and email activities. This is easier than you think SHANE is not the only person who discovers Woocommerce and WordPress. Recently, 77 -year -old Finbar left the company, and SHANE had to leave. \”He did not grow up in the age of you in your computer,\” Shane told us. \”Before we start this business, he may have been able to use Microsoft Word, but that’s it. I left for a few weeks. Grandpa learned how to use WordPress and Woocommerce. Order.
I think this does illustrate a lot of content of the software, that is, those who are not with the computer with the computer Those who grow up can pick it up so quickly and easily. \”
The secrets of their success
The Barry family created less than 1,000 euros
Thomas \u0026#39; s Trendy Socks , and through oneA simple formula expands the scale month by month, based on this. \”This is our method: expand scale reinvestment and expand scale reinvestment. At present, we have three people, but the long -term plan is that when we start to produce our own products internally, we hope to hire like an image as if internally, we hope to hire like an likePeople like this. \” Thomas \u0026#39; s Trendy Socks
The most important factor in success may be attitude.
\”Thomas has experienced a lot. He must overcome a lot of challenges.Filling, because Thomas shares this positive energy to every customer through every pair of socks, \”SHANE said.
Thomas not only shared his interesting socks, but also shared his indomitable spirit, for people’sLife brings joy.
\”Just like Wooocommerce subscription,\” he said, \”If I try to write similar programs, it will take a long time. But because it can be used as an extension, it saves me a lot of work for me. . There are a lot of available expansion foundations. 
