Hello! In the past few months, we may skip some such posts, but we have returned with new interviews. In this article, we are chatting with
Marcel Sobieski -the founder of Teslathemes and the founder of Techbehemoths . We will introduce entrepreneurial spirit, business strategy and some marketing insights.
Before receiving the news from Marcel, don’t forget to check our interview with Strattic’s Miriam Schwab. She shared the ideas and purposes behind the static WordPress technology with us. In addition, do not forget to check our complete interview sets of other professionals from all over the world.
This is not the first time we have been interviewed with Marcel Sobieski. A few years ago, we contacted him and shared his journey to Teslathemes. You can still read that interview today -there are a lot of great information there.
Sobieski has rich entrepreneurial experience, and has established some brands for many years. He and his team’s latest project named Techbehemoths -help IT companies find customers worldwide.
In this interview, Sobieski shared his road from Teslathemes to Techbehemoths and talked about important milestones along the way.
MARCEL SOBIESKI interview -from selling Teslathemes to establishing TechBehemoths
will TeslathemememememWhat is the main strategy or goal behind S -sale to Imagly?
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We should start from such a fact. At that time, our company’s business model was to build products for people, preferably in the SaaS model and monetized them. This is the primary goal. When we founded Teslathemes in 2013, we already have a large platform, which aggregates about 12,000 high -quality WordPress themes from hundreds of different resources, and we sell them in one place. That’s why Tesla is logical next step.
Answer your questions, there is a series of factors that prompt us to consider selling Teslathemes. First, as a business model, this is a long -term plan. Secondly, we also began to focus on new enterprises, and we don’t want to lose their points and dilute it in other projects. Third, by 2017, when we start to consider selling it, the WordPress market becomes very competitive and difficult. Because of this, the best choice is to give it to people with a very large online business, which can raise our business to a higher level.
Imagly is exactly this type The deep understanding of the system merged different units into a large unit. When will you determine that it is time to turn to another business?
Marcel Sobesky:
No \”click\” or other signals. This is the organic growth and evolution of things and business.
At some time in 2015, we began to see a good online image, good sales and reputation. Four years after launch, we also received two inquiry about acquiring Teslathemes. Both options were ignored and partially rejected because we are still leaving Tesla, and Tesla is the cash cow of the new startups we are established.
But after calculating and evaluating market risks and the final exhaustion of the team, we decided to sell it and focus on another company. This is also possible, because customers are very interested, and to some extent, they are the driving force of this merger. We thanked this.
How much time did you spend to find a truly opportunity to have a chance New business concepts played? What is the process of starting a business from scratch?
Marcel Sobesky:
You must know that the previous or future business was not from the team inside the team. The brainstorming meeting is not when drinking. All ideas come entirely from the pain and needs we encounter during the entire business. For example, with Teslathemes, we sell special occasions on special occasions on AppSumo or MightyDeals. They generated a lot of sales. We share the income of 50/50 or 40/60 with them. Then do we think why not create a similar platform ourselves to help others like us?
This is the way we open a new enterprise Greedeals. It became a direct competitor of Appsumo and Mightydeals two years after its establishment. This is a platform that sells digital products at a very low price in a limited time.
This idea and DNA were applied to all other items we opened -creating a solution to solve the solution Our problems and things that many others benefit from it.
What makes Techbehemoths stand out from its competitors?
Marcel Sobesky:
First, techbehemoths.com is the IT company (or service provider ) The platform that linked to customers, regardless of its scale and location. When writing this article, we helped 50,000 companies from 135 countries and 6700 cities to find each other and provide IT -related businesses.
There are 3-4 largest participants in the market, from the United States, Britain and India. They have been engaged in this business for many years. Our advantage is that we are here and cover what they miss. You see, each trend can be copied, but this has become the Red Sea, just as Kim and Mauborgne mentioned in their \”blue ocean strategy\”That way. Obviously, users also observed this and started using our services.
Our users increased by 26%month -on -month, and page views increased by 31%month -on -month.
Techbehemoths is different from competitors in the simplest and most intuitive user interface and user experience. Its design and construction method is to reach any position on the platform with only 2-3 times.
Those who look for the best matching IT service provider will find it based on many available filters and options. A company may disclose its business in a way without many people. Concentrated in one place, clear, clean and user -friendly. The most important thing is that all are free. It is suitable for those who look for companies and companies that look for new projects.
What is your company culture?
What does techbehemoths support?
Marcel Sobesky:
For Techbehemoths and our parent company Mobitteam, they are the same. On the other hand, Mobitam provides us with customized and planning web designs and development for our elaborate European and overseas customers.
Our scope is to provide our customers with high -quality digital products and services. We have done this with our startup in the past, and we know how satisfactory it was when receiving the information of the customer.
We hope to provide a beautiful and practical product to the market. We do not seek unicorn business, but have visible and powerful influence in our fields and markets. We maintain transparency with our customers, do not conceal things or try to leave a deep impression to achieve certain goals. They felt it. This gives them a sense of comfort with us. We want to and try to become flexible, but in this case, we will challenge them with better ideas.
I know that there are more services than us -sushi, education tuition, kindergarten or Bali each year’s annual company party. This is not our situation. But we can be sure that we will make progress together. Everyone is expanding their professional knowledge and can easily make a difference in any other companies they pursue.
In our team, we will not limit someone’s creativity. Everyone has something to say and implement their vision to obtain a better solution.
Nothing. What should a new company that enters the online space should do?
Marcel Sobesky:
For me, there is no commonly applicable rule. This depends on every company, motivation, and leader. For example, as far as I personally, the most important thing is not the business philosophy itself, but the team. This is already cliché, but I believe me -the team is very important and may be the most important unit. During the project, sometimes I couldn’t describe my thoughts clearly, but my team understood what I meant, and sometimes it was better to implement it than my own suggestions. Many times, I get their support and completion.
All modern managers today praise their team, but I am not sure how many of them are sincere. My guess is that once you get some results alone or with it, you will think this is a reliable statement. The rest can be done by the team -research, due diligence, development, commercial development, marketing, everything.
What do you think the most effective product marketing method is currently Intersection
Marcel Sobesky: Good question. I really want to read a good answer myself. We all saw very dynamic changes and trends in the marketing field. The two -year application strategy may not work today. So far, no one cancels is the high -quality service or products you provide and a satisfactory user. They are the first batch to become your supporters and eventually become ambassadors.
Awareness and exposure, which is a lack of success in 90% of enterprises. Sadly, many of them should get it, but they will not get it, and at some point, their books are folded. They need to buzz.
For example, look at dog coins. Noise is hype, and usually creates a necessary synergy for potential success. It is enough to let the well -known persons in your field mention your service and may increase afterwards. This is what we try to do, but in an organic way. I am not a fan of PPC and advertising.
How about the techbehemoths blog?
What key are you considering when building a content strategy?
Marcel Sobesky: This is a good opportunity for my colleagues Dan Irascu, He is the person in charge of our marketing department and is also responsible for content strategy. This is his field and enthusiasm. We have been working in 2018, and his influence on this is God’s will. He and Igor are responsible for our blog strategy and editing policy. Since we started the first business in 2012, we have been working with him.
Nevertheless, we hope that our Techbehemoths blog will become a resource for value information, market research and research. This is the strategy of 2021-22. The result has appeared. The main technology media are mentioning our research. For example, this is our latest in -depth research on how the company uses SMM.
In writing this article, we have more than 200 articles, research and interviews -all these are closely related to the IT, technology and business markets.
What tools do you often use to simplify your work?
Marcel Sobesky:
For me, it is important to communicate well with the team And due to the current popularity, transparent and easy to manage daily tasks. For these, we use ASANA, Google’s environment and Slack. It’s too bad, the first increase the price, but now we will stick to it.
If you talk about marketing, then Seo Quake, Semrush, Google’s Analytics, Google Search Console and SerproBot. These tools are very helpful every day to understand where we and things are on the other side.
Do you still keep in touch with the WordPress ecosystem?
How?
Marcel Sobesky:
When we do business -yes It’s offline, visit activities, good oldWordcamps. However, after exiting and developing business in new areas, this speed of communication has slowed down. I think it also goes side by side with the big popularity.
However, yes, we still keep in touch with several old colleagues and competitors. We do this through Messenger and WhatsApp. There are not many forms, but directly communicate.
It is exciting that I am still waiting for the early Wordcamp offline -I can visit the venue and meet my old colleagues. Hope we can meet in Portugal this summer!
With the interaction of all meetings and workplace, how can your usual work collaboration mode change?
Marcel Sobesky:
Anyone who knows me knows that I don’t like too much virtual virtual The meeting was at least in the past. I really like to be with people, real meetings. It is difficult for me to adapt when all this changes in 2020. But I can tell you, now I really like it. Work becomes more efficient in communication. Yes, we still need to meet from time to time -the virtual meeting will not cancel face -to -face meetings -but the situation is much better, I like this.
What does \”a good day at work\” mean for you?
Marcel Sobesky:
Good question! I can say I like work. This may be because I love what I do. It cannot be considered as a workaholic. It is normal to solve specific problems or plans to solve specific problems or plans in the middle of the night.
In addition to modern application applications, I am a fan of paper laptops, pens and color marks. Write all tasks, small tasks and large tasks, sub -tasks, ideas, and then mark them as \”completed\” with yellow marks. Having a paper list allows me to understand more clearly and better \”space positioning\”. I recommend this to everyone every day.
When I can answer and help all the questions from colleagues, partners or customers, it is also a good day at work. When I know their inquiries have been resolved. When everything I wrote on the list of the day of the day was completed. When starting a new feature or sending an invoice to the customer.
Nevertheless, you cannot spend a good day at work. Many times when you ask yourself if what I do is correct or useful, things do not work, I amShould you change the direction. This is normal. I think once you question this, you will think and analyze your existence, which is perfect. This can help you finally concentrate and improve things.
In view of your experience as an entrepreneur, what are the valuable experiences you learned over the years, can you provide suggestions for our readers?
Marcel Sobesky:
All those inspirational Instagram posts that follow your soul and thought are very it is good. I am more pragmatic. Don’t consider the universe or constellation in my current interpersonal relationship or activity. But from a scientific perspective, not naive, it makes sense. If you practice something systematically, you are either successful or realized that it is not yours -it is also great.
Malcolm Gladwell said in his \”Outliers\” that we need 10,000 hours of practice to master something. 4 hours a day, 7 days a week, this is about 2 years. I think this is feasible. Conclusion -Find something that is interesting and work hard for this. Practice and discipline.
But at the same time, I will delay and postpone things -maybe because of my comfort zone or not interested. This is not easy, but if we want to see any progress, we should still do this.
What drove you to continue what you are doing?
What is your personal mission?
Marcel Sobesky:
I think I have no specific ideas or mission in my business in my business Essence What really drives me is the result. Even our internal results -when launching something, when making something influential. A good driving factor is the feedback of our users and customers, negative (progress), of course, positive.
The participation of our customers’ work and services is a powerful driving force. Obviously, the market is recognized. Don’t lie -as the same as finance. When you see the income rising or falling -this will make you wake up quickly.
In short -the impact of our work on the market and the possibility that enables us to implement our amateur projects or hobbies.
This summarizes our interview with Marcel Sobieski.
If you like it and want to know more information, please leave your comments in the following part.
In addition, if you should talk to us nextWhat do you think, please also share your suggestions with us at any time!
Marcel Sobieski (@TechBehemoths) interview with @Themeisle -about#[[[[
