Helps identify. The color composition table of the website helps customers make purchase decisions, even if they are not aware of it. Fortunately, you can use this concept advantageously. Use colors that take into account the preferences of the audience to impress the first impression of the brand.
Everything needed to build a solid brand concept. This is because it is important to build trust with customers and maintain long-term relationships. Brand color must be reflected on the website. Make it easy for people to connect your website to your brand. Oral-B: the largest toothbrush brand uses blue as the brand color. They also use blue as the default color on the website. People can easily associate brands with websites. In many enterprises and banks, blue is used to bring a sense of security and trust to the brand. Obviously, blue is the preferred color for both men and women.
2. Understand the basis of color psychology. The best brand will not choose brand \/ website color by chance. They first make appropriate investigations into all aspects of the industry and then draw logical conclusions. The final color is used for branding and marketing plans. Remember that colors can not only attract specific types of customers, but also change consumer behavior. Therefore, we must first decide what type of customers we have on the website. You must set the color of the website according to the customer category. Finally, if there is no potential traffic, all efforts will be zero!
According to the color preference of gender, different gender will respond to color in different ways! In the questionnaire on color and gender, 35% of women chose their favorite color blue, followed by purple (23%) and green (14%). In contrast, 33% of women indicated orange as their favorite color, followed by Brown (33%) and gray (17%). Clinique – the representative cosmetics brand in the United States uses purple as the main color. Because there are a lot of female customers. In addition, the home page does not use orange, brown or gray shadows. Many people think pink is the favorite color for women. But the reality is completely different. Pink is feminine in color psychology, but it attracts all or most women. Therefore, if you use colors other than pink (such as blue, purple or green), female listeners are likely to get a positive response. This will eventually increase the conversion rate.
The color preference of men is slightly different from that of women. If the target customer is male, please choose blue, green and black. These colors are usually considered male colors. Avoid colors such as purple, orange and brown. Gillette uses dark blue as the basic color to attract male customers. Therefore, the correct color combination can subconsciously transform people’s understanding into a brand. For example, the above statistics show that blue is the favorite color for men and women. And both hate orange and brown. Therefore, if you want to target both sexes, you will consider blue or green in the website painting.
Color preferences at different ages the fact that people’s color preferences change with age may be surprising. Therefore, the age of target customers may affect the way marketing materials are identified. The favorite colors for people of different ages are: The following are the most disliked colors of people of all ages. If the customer belongs to a specific age group, this is also a factor to be considered. Very persuasive! right? Go to the next point. 3. Use color theory to make use of yourself. As we said, all colors represent a specific meaning and can change the mood to a specific direction. Business type and
Let’s see how colors help us identify brands according to our target customers. Male blue this color has an energy effect on visitors. However, if used alone on the website, it may be over stimulated. It’s best to balance with cool and neutral colors. What does the name mean? It mainly uses the best brand. It’s yellow. It’s young, optimistic and happy. Window shoppers are attracted by DHL, cat, Hertz and McDonald’s. It’s orange. It’s kind, enthusiastic and creative. It’s manic or impulsive. It’s, Amazon and tabing Fire fox and others ***************************************************************************************************. Male Netflix, Toyota, youtube, Coca Cola, etc. male pink, female, sweet, pure, gentle, romantic male female product promotion male Bobby, pink – Victoria Secret and other male orchid handsome color visitors, please broadcast the calming and calming effect to them. This is why many brands are used on websites. However, if you overuse these colors, the traffic may become boring. What does the name mean? It mainly uses the best brand of ************************************************************************************ Cadbury, hallmark, Yahoo, etc. the handsome colors of blue, trust, security, stability, peace and stability, commercial and banking, oralbi, American Express, Dell, etc. are conducive to maintaining the balance of new color web page design. Use with warm and cool colors to reduce the hue of the default color. What does the name mean? It mainly uses the best brand of male female female female female female female female female female female female female female female female female female female female female female female female female female female female female female female male male male male male male female female female female female technology and industry of respect, wisdom, patience, modernity, longevity and Wisdom apple, bosh, Tesla black female female female female strength, luxury, exquisite, powerful and precise brand chanel, Paris, Paris Lamborghini, brown, earth, field activities, security, earth power, food industry, UPS, Hershey’s, cotton, JPMorgan, M & MS and other new colors now mean what and what colors are most suitable for your business, You can get a clearer picture of how visitors want to feel when they scroll on your site. Give a simple example to help you! When selling kitchen towels, you should choose colors such as green (healthy and calm), yellow (vitality and refreshing), blue (peace and tranquility) or red (enthusiasm and energy). Instead of brown (friendship, patience) or black (power, luxury). 4. If you want to add basic, auxiliary and intermediate colors, you have selected the basic color. It can match the colors and make the audience feel more charming. Get ideas on how to mix colors and where to use them properly. Default color: used for the most viewed locations on the site. Bold and vivid colors such as titles, announcements, banners, CTA buttons and forms attract the attention of visitors and suggest them to take necessary measures. Auxiliary color: this color is used for less important parts of the website. Support sections such as subtitles, auxiliary buttons, active menu items, sidebars, or FAQs and comments. Middle color: white, black gray and other colors are mainly used as the background on the website. You can also use some rich parts of the site to reduce the tone or refocus your eyes. Take time to think about what you really want and come up with productive ideas. 5. After developing the default colors for hue and shadow, you can now continue to use the color configuration table. Some websites will
Although only one color can be used for design, it is best to use at least several shadows or tones. The default color can be lightened or lightened where you need it. In fact, you can add different programmers to the site while keeping the same default color. For example, if you use a brighter version of the color as the background of the website, you can design the CTA button with the default color or a brighter color to make the audience see more clearly. The following is UI maniac – the design of the template follows the same technology: A variety of orange shadows designed by UI maniac help Adobe color wheel. A reliable tool for choosing website colors. Set the middle selector to the default color and navigate several exclusive combinations according to the color rules. Rule 6.60-30-10 is an ancient way to implement the color balance of websites. Because it is difficult to choose the default color, it is difficult to decide how many colors should be applied to the illustration. This technique helps to blend colors at the correct ratio. Create a valid website and application color configuration table in the proportion of 60-30-10. The primary color is 60% of the website, the secondary color is the next 30%, and the last 10% is the accent color compared with the two primary colors. Distributing colors at this rate will become a visually pleasing website in the eyes of visitors. 7. Color contrast is another important factor to consider when creating a website color configuration table. It is important to guide visitors to specific actions. Suppose that traffic wants to pay special attention to specific areas of the website (such as CTA button, registration button, etc.). In this case, orange and green or black and red with high contrast can be used on the background and buttons at the same time. Male wemail uses partially highlighted colors to contrast with blue and green. Keep in mind that using high contrast throughout the site can make text difficult to read. Therefore, high contrast should be used only when medium contrast is applied to the largest part and some key elements are highlighted. The colors with the highest conversion rate of click induced copy are bright colors, such as red, green, orange and yellow. In contrast, darker colors (such as black, dark gray, brown, or purple) have a low conversion rate. The impact of website color on conversion and sales color has a strong psychological impact on the human brain. This will have a significant impact on the conversion rate. Although many people believe that color will not have any impact on buyers’ behavior. However, many studies have proved that there is a correlation between the color people see and later behavior. When using colors, brand awareness increases by 80%. Brand awareness is directly related to the trust of consumers. 85% of shoppers believe that color is the main reason for buying specific products. Color is the core element of brand or product \
Suppose you have a site. In addition to the color of customers, the website must also contain more similar features. You should consider: What is your target age and gender? What kind of products \/ services do you offer? What are your competitors doing? What color best represents your brand? What colors can visitors interact with quickly? If the destination is determined, it is easy to reach. However, choosing the right color scheme is not a simple thing. Because when designing a website, you must choose from 1.8 million colors. Then, when you start mixing colors, the array of possibilities immediately becomes infinite. But not all colors are the perfect choice for business! Remember, if you choose the right color for your website, the website will not only be attractive to visitors, but also the brand will be eye-catching.
