。 If a customer leaves a comment, you can read it, collect demographic details, and get ideas about how the customer uses the product. You can also use email addresses to create similar prospects on various advertising platforms. Learn how to learn from existing customer data and expand prospects. Throughout the customer life cycle, the customer life cycle of marketing priority begins when the customer first discovers your business and ends with lifelong loyalty. Here are some popular ways to reach shoppers in the five stages and each stage of the customer life cycle:
1. Reach the stage where customers find solutions to specific products or problems. This is a great opportunity for you to approach that shopper and promote your brand. Customers can compare products, read reviews, or find other information about whether the product is suitable for them. At this stage, customers can achieve this through search engine optimization (SEO), Google shopping list, paid search advertising and social media marketing. 2. Acquisition occurs when someone visits your website, joins a press release, interacts with your chat robot, or contacts the company by phone or email to obtain more information about your product. They haven’t bought yet, but are confirming your business and gathering more information.
In the acquisition phase, you can collect data about customers and tell them how to market in the future. You can approach these people by using tracking tags on the website to collect some basic information and provide them with AD re marketing on various platforms. Several ways to use re marketing are social media advertising, display advertising, and discarded shopping cart email. According to the behavior of visitors on this product and site, you can customize the advertisements and emails received by visitors. Guiding someone to visit your website again by displaying advertisements or discounted shopping cart emails may be a good way to guide users to actually buy.
3. Conversion if someone buys on your website, it will be \
At this stage of the life cycle, you can use follow-up email to market to customers, send review or feedback survey requests, provide compensation or patent plans, and provide services to excellent customers, including other product recommendations or special discounts. support 5. Everything done to maintain customer loyalty helps build brand loyalty. But you can’t just set and forget. Standards for selling high-quality products, providing excellent customer service, and maintaining personal relationships through e-mail and reward based programs.
You can consider what you can offer to the most valuable customers to further consolidate your loyalty to the brand. The woocommerce membership expansion program allows VIP customers to access special offers that other customers cannot access. Provide them with special invitations for free products, new product launches or face-to-face or online activities with creators \/ inventors, and free quick delivery at each purchase. Suitable for my advertising platform
If your budget is small, it is recommended that you choose a focused marketing platform. First choose low-cost advertising methods, and then expand to more expensive advertising platforms as the budget increases. Low cost marketing method: focus on SEO of natural search websites. Your goal is to make your pages in good order in search results, so that customers can find you more easily. If you do this directly, the only cost is time. Optimizing your site based on natural search results helps you improve your site’s ranking when looking for the types of products shoppers sell. Displaying on the first or two pages of Google search results is not only a good way to ensure customers, but also a good way to start collecting data on the types of people interested in your product. To get people to find your store when searching for products similar to your product, focus on using keywords on the product page of the customer search. If your site contains blogs, post useful articles on how to use the product. If you are confused about which keywords should be used in products, pages and posts, Google’s keyword planning program may help. Google shopping Google shopping is another good opportunity for people to find you. At the beginning of 2020, Google made a catalogue for free shopping. Therefore, there is no reason not to list products. Millions of shoppers visit Google every day to find the products they want. Paid Google shopping ads are always displayed on the free list, but the display above the natural shopping results is still a big sales driver. You can manually set up Google product seeds or install Google lists and advertising extensions. E-mail marketing if the existing customer list already exists, you can market directly to customers through e-mail. Many e-mail marketing platforms have a free layer, and the store has just started. If there are few customer lists, you can market to customers free of charge. An excellent option is mailpool, which is built considering the woocommerce store and has additional advantages, including free level automated email. Services such as mailpool can send welcome email series to new users, product recommendations based on past purchases, discarded shopping cart emails to people who leave goods on the shopping cart, sales announcements, etc. The compensation plan guides customers to buy more through the compensation plan. The woocomerce points & Rewards extension can give customers how many points they can earn for every $1 they spend and set the points they need to earn rewards. In addition to adding new rewards or adjusting plans, this is a marketing strategy that requires little extra effort or maintenance after the plan is set. If the compensation plan is suitable for the products you sell, there is no reason not to use it to promote sales. Cooperative marketing cooperative marketing provides anyone with the opportunity to become your brand ambassador. When you create sales on your website, you only pay for your partner’s advertising efforts, so this may be a very economical way to increase revenue. Cooperative marketing will compensate the sales expenses of fans who guide them to your website through special links and coupon codes. Your success is also good for them, so partners can become enthusiastic marketing partners. If you are interested in exploring this type of marketing, check the affiliate for woocommerce extension. This extension allows you to quickly and easily set up your own programs in the store. Control all joins, commission terms and payments in the WordPress dashboard. Select when selecting your subsidiary. Garbage site
If you run a search engine or publish suspicious content, it may potentially affect the search ranking. All contact with customer service customers is a marketing opportunity. Don’t think of customer service as simply managing problems and grievances, but as an opportunity to build loyal fans. Provide first-class service and let customers feel value. When you think you really care about their satisfaction, they are more likely to buy and leave good comments in the future. Customer Relationship Management (CRM) tools such as jetpack CRM make customer service smooth and easy. Set up a support portal, track and manage tickets, etc. in the woocommerce store immediately. Manage customers without logging into a third-party CRM site. You can perform all operations in the WordPress management area. In organic social media, although it is difficult to attract organic attention, there are several good free marketing options that can be very effective. Create a business Facebook group. Facebook pages won’t get much attention unless they pay for advertising. However, the Facebook portfolio will be very popular organically. Some brands (such as Aldi aisle of sham community) have dedicated fan sets. In such a combination, the brand can be free marketing to high loyalty fans. Publish regularly and interact with all social media channels. With jetpack and other tools, you can share the latest content of the website in various social media channels, including Facebook, twitter, instagram, LinkedIn, etc. When publishing, you can set posts to be automatically shared on the selected platform, or you can plan the time of content sharing and re sharing. Still need to spend time on social media to interact with fans, respond to comments, and share posts from other users whose fan base may be interested. High quality continuous publishing content requires regular participation to increase brand attention. Execute AMA in reddit. Ask me everything redit is a community that holds question and answer meetings with interested individuals and companies. You can start your own AMA for free and answer more questions according to the requirements of participants. AMA needs to follow some authentication requirements and specific rules, but if not, it is a very easy and interesting way to get close to new users. The questions you ask can also help you understand how to market your products in other channels. High cost marketing method: it is recommended to use paid search advertising to improve paid search seo and display or generate real-time traffic on natural search results. You can bid for keywords or syntax describing your product (or closely related to the product). To be successful, the advertisement must have useful instructions and include structured snipet (price, score, comment, etc.) as much as possible. In addition, the access page of the product must be friendly to the mobile device, load quickly, and reflect the content in the advertising language. Google search is the most popular platform for paid search. With more than 2 trillion searches a year, Google only performs about 1 billion searches a month, far exceeding the most popular search platform, Bing. Like paid Google shopping search, you can pay for a better location in Google shopping results. Sponsor ads will be displayed in the sidebar or top shopping cart cell of Google search and listed at the top of the Google shopping page. Paid shopping ads are also listed on Google search partner websites and displayed on Google display
Get the benefits of the web (youtube, Gmail and Google discover). These additional publishing locations are not included in the free Google shopping list. Display advertising Google display network has become the most popular display advertising platform in the world because of its wide coverage. If you are already using paid search advertising and Google shopping advertising, you may have participated in Google display network to some extent. Social media advertising marketing to people on social media is a good way to ensure that new customers can share your ads directly with friends. You can upload demographic data, perceived interests, or customer email lists, create prospects similar to the current buyer configuration, and market to people. Facebook and instagram are the simplest and most popular social media platforms for advertising. The first thing to do is to install the Facebook pixel and conversion API on the site and connect the store to Facebook and instagram accounts. The easiest way is to install the woocomerce free Facebook extension. Woocommerce Facebook can connect the store’s product catalog to Facebook and instagram to ensure an integrated brand experience. Advertisements can also be purchased directly through the woocommerce dashboard. Video advertising is one of the more expensive marketing options in history between the production cost of high-quality video content and the purchase of advertising itself. However, due to the emergence of online platforms such as youtube and cheaper video production equipment and editing tools, video advertising does not have to be out of reach of small businesses. Shoot with iPhone or Android phone, use free editing tools, and set the advertising purchase budget at a reasonable price. The operating cost of video advertising is much lower than that of decades ago, but if there is no time or technology to make it in person, it will still spend a lot of time and production cost. If you still want to use video as part of your channel marketing strategy, you must create videos that can be used on a variety of platforms. Maximize the original effect of video editing and marketing for blog and social media. The most popular video advertising platform is youtube, but the following other options can also be considered: Social video platform. Tiktok and snapchat are video based social networking platforms that provide excellent advertising opportunities. Provide the opportunity to interact with the audience and let people establish a deeper relationship with the brand. Video real-time streaming service. Switch and Vimeo are two big players in this field. Switch is only used for real-time streaming media, and Vimeo also hosts pre recorded content. Twitch focuses on the game community, so if the product can attract relevant demographics, it is a good video advertising option. On demand video streaming network. The birth of online video streaming is considered to be the end of IPTV, but it is actually the establishment of online network. Amazon Prime video and Hulu are two popular networks that provide advertising opportunities for enterprises. According to print advertising demographics and the products provided, print advertising may still be a good way to make up for digital marketing efforts. Consider advertising in magazines, mailing printed catalogues, sending postcards with special suggestions, and using porch marketing techniques such as door number marketing and product samples. Like digital marketing, we can do something to track the impact of our efforts. Use QR codes with tracking links. Some software can be used to realize two-dimensional
You can create special trackable links to your code. Include one of the codes in the printed marketing materials to accurately know what kind of printed matter customers bring when using it to visit the store. Use special access page links. If the QR code is not your style, you can create a customized login page with a unique link to be included in the printed advertisement. When shoppers visit the page, they can know what advertisements they reply to in order to visit. Please use a unique coupon code. Include a unique coupon code in a specific print advertising campaign to track the use of the store and understand how effective the campaign is. Use woocommerce smart coupons to manage premium coupons. The consistency and efficiency of advertising copy and art production used on multiple platforms are very important. Considering multiple uses, producing images, videos and advertising messages can not only save the cost of key assets, but also provide shoppers with an integrated brand experience on all platforms. You need to take videos and photos designed for multiple advertising platforms. The aspect ratio of each platform is different, so take this into account and take and edit videos and photos. The typical aspect ratio is: Horizontal 16:9, square 1:1, width 4:5 And 2:3, take videos and images at the highest resolution possible at 9:16, and export lower resolution versions according to use cases. High definition photos are important for print advertising and some web applications (images must always be optimized for web display). For displaying advertisements, low resolution images are required. For video, uploading the highest resolution file is always the best choice. Most video platforms have video quality options, so if you have a slow connection, you can choose the low-quality video you want to provide. In all channels of data analysis, it is very important to regularly check the results of marketing activities. If the performance of the advertising campaign is low, it is useless to continue spending even if there is no change. Through analysis, you can understand effective advertising and ineffective advertising, and know where to focus your time and cost. Google Web log analysis will be the best and most comprehensive tool for tracking website activities. Check the recommended links to your website, find out where visitors come from, find out about the efficiency of searching and displaying advertising campaigns, and get demographics of website visitors. If you don’t know how to integrate your website with Google Analytics, the woocomer Google Analytics extension will help. This extension not only connects the site to the Google Analytics account, but also displays default tracking data on the woocommerce dashboard, such as sessions, users, and events. It also has the function of integrating Google Analytics enhanced e-commerce to view customer behavior, such as shopping cart operation and product view. Another way to analyze marketing data is to use each marketing platform itself or woocommerce analytics. Most e-mail, video and display online marketing platforms have their own analysis dashboard, which can at least display the click through rate and click through rate. Some can also show transitions. Learn more about how to track marketing campaigns with advanced analytics. Check the performance of the advertising strategy update campaign against key performance indicators (KPIs), and then update the strategy against unique KPIs. For most companies, advertising activities with low CPA and high ROI must provide additional advertising expenses, and advertising activities with high CPA and low ROI must be abandoned
whole However, the company may have other important performance indicators. Although it is not sold directly, it regularly publishes advertisements related to higher natural search traffic. Advertisements can let many people search your products and learn more. Turn on and off specific advertisements with poor performance for a period of time to determine whether it will affect other measurement items. For customer maintenance and loyalty activities, if few customers use compensation points, or do not use specific coupons, you can consider adjusting suggestions or adjusting the points required for use. The current sluggish performance of marketing technology does not mean that it cannot be adjusted, nor does it mean Goldman Sachs and business motivation to convert to business. Please pay attention to the business growth, select the marketing platform strategically, create key reusable assets available at any time, and continuously review and adjust the strategy according to the results. You will see the growth of revenue. Like anything of value, perfection may take time. Starting with a few cheap marketing channels, you can develop a solid long-term strategy to grow based on the data of past efforts, so as to create business revenue.
