To be honest, no owner can enjoy the benefits. It is expensive, time-consuming, unpleasant and may be boring. But should profits always be so terrible? Does the return policy actually help improve the business? The answer is – absolutely. Seven common reasons for returning goods include: The customer bought the wrong product. The project is no longer needed. If the product is inconsistent with the description, the purchase of gifts is invalid. The damaged goods arrived and the store delivered the wrong items. After the customer purchases and uses the product, try to return it. Returns and return policies are an important part of the business plan. 66% of customers will review the return policy before purchase, and 80% of customers will not shop again when it is difficult to return.
Inappropriate or nonexistent policies can quickly damage reputation through negative word of mouth, social media posts and negative comments from websites such as yelp, Google my business, foursquare and many others. About 72% of consumers create one or more business reviews online, so it’s best to take them seriously. However, a good return policy can build customer loyalty, strengthen participation and establish a positive reputation, which is conducive to business development. All this leads to repeated purchases and higher sales. The key to a successful return policy is the following recommendations aimed at making the benefits more painful and beneficial.
1. Have a clear and documented strategy. Let’s start with the basics. Formulate very clear policies in writing, with little room for explanation. After full consideration and detailed description, it can reduce the wrong communication, confusion, trouble and trouble to employees and customers. If you also use third-party sales channels, you may have your own return policy and need to comply with it. An effective return strategy should include: Items that can be returned and items that cannot be returned. Goods that can be exchanged, accumulated or refunded. The deadline for return after purchase. Prerequisites for return. Receipt or ID card is required. Return \/ replacement receiving method. Male photo https:\/\/dryftfishing.com\/ Dryft fishing’s strategy includes return and replacement options. They provide specific descriptions of the packaged items, details of the items to be included in the box, and links to very simple forms to provide additional miles and avoid confusion. They even suggest transportation enterprises.
Termfeed provides more examples of return \/ refund policies and templates that can be ed free of charge. What if the store doesn’t accept returns? Prospects are still looking for a return policy, so create and link to a page that contains this information. It must be clear that returns are not accepted or refunds are not processed. 2. Easily find and understand the return policy. On the website, add it to footer navigation, FAQ pages, product pages, shopping carts, checkout, and customer service or support menus. Included in confirmation or subsequent emails and receipts.
One page contains all the information. If your strategy has many special requirements for various products, please use general information to start from the home page and provide a link to the detailed information on a separate page. Place the introduction text at the top of the page to emphasize your commitment to quality experience. 3. According to a more lenient and flexible study by the University of Texas, a more lenient return policy has led to an increase in purchases. The researchers also found that extending the return time would reduce revenue. Male photo https:\/\/www.ikea.com\/us\/en\/ An example of the loose return policy is IKEA, a large Swedish family furniture company, which can return unopened goods within one year and Kaifeng goods within six months
Their pleasant and helpful return page is another good example to follow. Their generosity is undoubtedly consistent with the core value of success and the evaluation of pleasant purchase experience.
4. Create processes quickly and easily. In addition to the above tips, the process or platform used for return processing must also be easy to learn and efficient. Good news – if we use woocommerce, we are already using tools that provide simple returns and refunds (details will be described later). 5. Any close party usually doesn’t like the return process, and customers are not always happy. Don’t make the situation worse by making rude or annoying behavior in the transaction. Don’t be responsible for blaming customers. See IKEA title line at the top of the return page. \
6. Make returns a sales opportunity. Some stores extend the return time of members. It’s easier for others to create processes for e-mail subscribers who can reach the future through discounts and sales. Where appropriate, the customer service representative can propose specific alternatives (e.g., different sizes or functions) for the returned items. They can even offer discounts for new products. In this way, you have a second chance to convert the return to replacement and provide products that meet the needs of customers in the store. 7. Pay attention to fraud. Fraudulent returns are an important and increasing problem. General plans include returning stolen goods, using false or stolen invoices, purchasing items used with the return plan, etc.
According to the National Retail Federation, enterprises lost $25.3 billion in 2020 due to return fraud. In the war against fraud, the thorny point is that most of the measures taken to solve this problem are related to making the return policy more stringent. Fraud prevention measures may include invoices or IDS, intact product packaging, or requiring shorter time, allowing only replacement or store credit. Every business owner should carefully observe his own specific situation and strike a balance between the benefits of loose policy and the need for fraud security. Ask yourself: what is the risk (or ongoing problem) of return fraud to my business? Considering the balance, please adjust the return strategy accordingly.
The returned tool wocommerce provides automatic and manual refund options. Automatic refund will change the order status and cancel the request. Manual refund will change the order status, but must be manually refunded to the customer. The woommerce smart referer extension makes work easier through a fast, simple and automated process. You can provide immediate refunds, allow customers to request returns on the account page, and allow full and partial refunds. You can also use the smart coupons extension to issue cash refunds or store credits.
Returns are an inevitable part of online store operations. Instead of giving people a sense of frustration, it’s better to take it as an opportunity to stand out in the competition. In a surprisingly pleasant and people-centered way, make less moved customers the best advocates. Woocomerce provides tools to simplify the return process. It’s up to you to decide and set up your brand’s attitude towards this key part of customer service.
