Nick offerman has played an acting role in programs such as parks and recreation. He has comic skills or read many anti autobiographical books. But he is also the founder of offerman woodshop, which is passionate about sustainability, locally sourced materials and high-quality products, and the extraordinary charm of carpenters and producers. We had the opportunity to talk with AVELING \/ ray, a customized online studio headquartered in the United States and Australia, about how they established the online store of offerman woodshop, what it was like to work with this team, and why they chose WordPress. And ukmas.
Q. Please introduce eveling \/ ray. We’re Ronald AVELING and Bobby ray. Before we built the website together, we became friends long ago to understand what is necessary and manageable in web projects and help customers around the world move where they want. We like to build for artists, actors and social enterprises to make e-commerce projects shine. Our collaboration usually focuses on custom code and content. We are committed to maintaining resilience and accessibility at every stage, and are committed to providing customers with the best tools for work.
Q. How did the carpentry start? What’s Nick’s experience working with a team? We became acquainted with that store in 2013. Ronald’s partner is a member of ows (offerman woodshop) group. We often drink on Friday. They told us that some new features have been added to the website. Finally, we changed the platform to woocomerce and redesigned it in two major ways. It’s always nice to work with Nick and the staff. They are a happy family. The way they love their craft is contagious. Complete dedication.
Q: please briefly describe the ows brand and its implementation. Ows is a small group of carpenters based on Nick offerman’s East LA carpentry factory. They make small wood products and custom-made furniture, and have strong opinions on what to do well. They are all about \
Start with Nick’s personal store. While acting nearby, he made the set and made the furniture himself. After he started acting, he occasionally went to the store to do sideline work. He met a local carpenter named RH Lee. They worked together on several projects and then got the idea of a store as a collective enterprise that embraced the ideals of good workmanship and fair work. Their first product was a moustache comb! Work began there, and as time went on, more members joined. Q: Why are sustainability and local materials so important? Nick said: \
In many ways, ows is a response to this dilemma. Operating sustainable business, purchasing locally as much as possible and creating lasting things are the center of their spirit. They like to make beautiful things with waste materials and believe that the products they sell should be strong enough to be passed on to their great grandchildren. Q: Quantity website
What shall I do? Ows supports the U.S. Postal Service. They always use tracking numbers and include many packages from recycled sources in as many places as possible. This method is applicable to all small and medium-sized products. Heavier products and customized products require more TLC. Due to the different size and weight, it is usually necessary to take necessary measures to import safely. In order to provide one of the big products to customers at a predictable cost, the steward made a flat packed dining table. Really big projects often include forklifts, inserts, packaging blankets and boxes. Sometimes the flight attendants deliver goods and install them in person. Q: why choose woocommerce and WordPress? The web store was originally hosted by bigcartel. The first year or so is appropriate, but with the increase of sales, ows is growing rapidly. They need something to make the brand more creative, product configuration more flexible and order processing more efficient. We recommend WordPress and woocommerce because we know they can be provided in all aspects or extended together. WordPress and woo provide almost unlimited customization capabilities. They make us loyal to the vision of the store and make some difficulties in management easier. The woocomerce extension offers products of all shapes and sizes. Integrating WP and woo with third-party services is easy because of popular requirements. Another outstanding feature is the rest API. We use it to reconstruct the complex product classification system at one time. In addition, it is also used to obtain book details from Nick’s personal site, so there is no need to maintain the same data in two locations. Q: what do you think is the most important plug-in or extension of the site? We hope that the most valuable feature on their website is the customized solution we developed! But in addition: advanced custom fields Pro is a necessary tool for establishing relationships with custom fields. Woocommerce advanced notifications supports a cluster based product sales business model. Woocommerce USPS shipping is very important because it provides the delivery calculator and real-time fee required to process 90% of all orders. Shortpixel creates image optimization that content producers don’t need to consider. Male Q: are there any other necessary tools? Using shipstation with woocommerce can save a lot of order processing time. Merging customer data into shipstation is a setup and forgetting process, and it is easy to configure shipstation’s automation rules. We can’t imagine the way back. Q: the store has established partnerships with non-profit organizations such as will works. Why is this an important part of the brand? Maintaining local connectivity is important for stores. In addition to willworks, he also maintains a close relationship with allied woodshop, which teaches people how to operate trees nearby, and angel city lumber, which is made of woodworking materials to save fallen trees in Los Angeles. Wendell Berry had a huge impact on Nick. Like sustainability, appropriate technology, connectivity to places, and connectivity to life, the importance of regional economies is a core element of Berry’s thinking. Q: when is the best moment for you to work with your team to build a website? We really enjoyed the discovery process and the first few repetitions of the recent redesign. It’s interesting to find creative ways to inject brand voice into the whole user journey
。 The video conference with ows staff is always lively. In the background, people hear the sound of cutting down trees and discuss brands and product ideas. It’s a good feeling to start the final redesign. We confirm that we are loyal to our customers’ vision and have solved many difficult problems. Q: what else would you like to share with the WordPress \/ woocommerce community? The woocomerce extension is excellent. The quality is always the highest, so I’m sure there will be no conflict after connecting to the client site. Woo’s 30 day \
