In the first post in this series, we discussed the important reasons for finding a particular audience providing services and how to identify complete groups. We also defined the audience and understood their needs in detail. Next: find the problem to solve. Journey exploration: Part 1: audience selection, Part 2: finding problems to be solved, Part 3: pre production sales, Part 4: making products, Part 5: operating system selection, Part 6: communicating products to customers, Part 7: creating happy customers. Although there are no products to be sold, the market has been defined and knows the requirements of the audience. This is a great place to lead your business to success. Everyone has a problem. Many of them! And if you can solve one of these problems, people will pay you for the solution. That’s what people do.
People buy dishwashers to save time washing dishes. They buy Buick sandals because they are easier than buckles. They don’t leave home and want to see a movie, so they subscribe to Netflix. They buy LED bulbs because they last longer. Even if the initial cost is higher. None of these purchase decisions is price related. In each case, the first consideration is the problem to be solved. Let’s take a look at the types of problems that need to be solved and some common problems that most people will encounter. Physical needs related to emotional achievement – hunger, thirst or fatigue. Psychological requirements that prevent people from achieving their dreams or goals – they are either frustrated, uninspired, or lack motivation. Cognitive needs that hinder or hinder people’s participation – lack of knowledge, insight or perspective. If the product you already own is missing parts or components – the equipment you rely on is not available. The need to strengthen relationships with others – they can’t find the right gift. Time management requirements hinder career or financial development and growth – you cannot work effectively, efficiently or productively as you wish. Loneliness – they are looking for friends or partners in life. Most of them are not transactions, but personal use. They influence the way people feel.
And this applies not only to individuals, but also to enterprises. B2B does not need other methods for product development. Owners have feelings that tend to focus on using time and achieving more profitable results. Suppose you choose a potential customer of a middle-aged mother whose children are between the ages of 5 and 15. What problems do they face? Many mothers are looking for help to involve their children in interesting things. What activities can be provided for them? Is there anything in a house like a game or craft project? What’s outside the house, such as sports equipment, clubs, courts, team sports or music classes?
Some people are looking for better ways to share their responsibilities. How to help children manage their time better? This could be an application that speeds up billing and budgeting, or views a to-do list. Or sell time management courses or life coaching sessions. In addition, most people want to simplify their life and have stable cars and household appliances every two years. They want to stay healthy. They want to prepare for retirement. For this rather narrow demographic, do you see all the problems waiting to be solved?
Katie Thomson discovered the need for business when she became a new mother. Do you know that many weaning cosmetic bags contain a bowl of lucky essence and the same amount of sugar? spirit Wealth. I don’t want the next generation of babies to grow up in so. much Applesauce, \
https:\/\/squarebaby.com\/ To solve this problem, she founded square baby, a customized infant diet planning company, which provides 100% of the daily nutritional value of infants with less sugar.
After considering the problems to be solved and selecting all the problems faced by the audience, you may see a large list. But don’t stop here! Take time to meet with the audience, discuss the findings and get more ideas. Then, depending on the likelihood of maximum impact, you can select a single problem to solve. Let’s look at each step in more detail. 1. Ask questions to the audience. There is no substitute for talking to people. It’s hard to dream of solutions for people you don’t know or talk about. Talk about the problems faced by the audience. Take notes. Please change your understanding of what they are open to and think they need. Be curious.
Please pay attention to what they think and feel. Both are important. You may find new problems and don’t even know what they have. Here are some ways to interact with your audience: Use questionnaires and quizzes online or face-to-face. Direct dialogue in trade fairs, celebrations and online activities. Talk to other business owners who serve the same audience and ask the customer what difficulties they have. Find discussion boards and comment topics on the websites visited by listeners. Determine what people are talking about, what frustrates them, and why they like or dislike a particular product or company. Read reviews of books that are solving problems. Find useful information and information that is valid and invalid for the audience. Do the same on yelp and other industrial websites. 2. Influence optimization determines the solution that has the greatest impact on the audience. The bigger the problem, the more help is needed to solve the problem, and the easier the solution is to provide to others.
This is not a scientific cleanup process. There is art there. Please trust your intuition here. Some of the best ideas will come from the least expected places. You should be interested in the solution provided. People who hate social media should not do anything to help others improve social media marketing. What you like to sell helps at least a little (ideally a lot). You want to trust your product. Please listen to their leadership, listen to the leadership of the audience. If you understand the core issues that have a negative impact, it’s time to find a solution.
But there is one more step before creating the actual product. This is the seven most skipped items in this series. And if you do that, the possibility of success will soar. Want to know more? problem set worksheet
