It’s always important to really understand customers. What is their daily life like? What problems does your product or service solve? Why did you choose you over your competitors? This is especially true in times of rapid changes or uncertainties in the market and the world. The customer’s life may be very different from a few months ago. Once you know your customers, you can adapt to the changing needs of the store and enjoy continuous success. What is filsona and why is it important? Buyer persona is a virtual profile that represents a part of the target customer (who they are, what they are valuable to, and what they are interested in). This usually includes information such as demographics, attitudes, concerns and actions.
They should reflect the niche market you implement in your industry, and be specific. If it is a coffee toaster, there is no need to express the persona of the general category \
Ultimately, buyers are more likely to consider company solutions that personalize marketing activities to solve specific problems. How to create a buyer’s persona? Creating a buyer’s persona is not difficult or takes too much time. For tools to improve marketing, branding and sales, follow these 4 steps: 1. Phil Sona, the buyer of effective information collection, is not based on family, but on practical information and research. The exact characteristics depend on products, services and business objectives, but there are several categories that need to be started: Demographics: age, gender, income, location, education level, experience, family size, attitude and care: interests, goals, challenges, problems, value actions: purchase details, product use methods, reading content. The goal is to understand customers’ motivation and behavior, so as to better position products, brands and marketing strategies.
How to collect this information? Start with existing customer data. Understand what current customers have in common, especially those with high loyalty. Use the reports on the woocomerce dashboard to find data such as average total orders, order frequency, and location. If you use analysis tools such as Google Analytics or jetpack site stats, you can also know the language they use, the browser they use, how to find you, age and gender, other concerns, and whether they visit for the first time. Visitors, website visit frequency, time spent on the website, equipment used, etc.
Add optional fields to contact forms and checkout pages. During the payment process, it is suggested to add other information. Don’t add too complex content. Continue to ask purchase related questions, such as whether to buy for yourself or others, whether you have a dog or cat, and how old your children are. Learn how to customize payment fields. Send questionnaires to previous and existing customers. Questionnaire survey is a better way to ask deeper questions and understand the mood of shoppers. Use tools such as crowdsignal to send questionnaires to email subscribers or previous customers. Seize the opportunity to go beyond objective questions. By asking open-ended questions with text boxes, people can provide information you don’t know what to ask. Offer discounts or free shipping to encourage all those who complete the questionnaire.
Ask social media questions. This is about attention and customers
This may be an interesting way to collect information from. You can ask questions in traditional types of posts on Facebook, Twitter or instagram, or use questionnaires in social media stories. Don’t ask too personal questions. Ask questions that are useful to you and pleasant to answer. Talk directly to customers. If possible, please take time to talk to customers face-to-face or on the phone. This is particularly useful for service-based businesses that establish more direct relationships with customers. Using this format, you can further understand the customer’s motivation through follow-up questions.
2. Find out the common features accurately. Now that you have obtained all these excellent information, what do you want to do with this information? Search for trends. Start with easy to categorize demographics and simple features. What age group do most customers belong to? Do most of them buy multiple products or just one? Will the most loyal buyers spend more time on Facebook or instagram? You can create spreadsheets or charts together to easily visualize and understand information at a glance. 3. Understand customer objectives and questions and consider more abstract answers, such as answers to open-ended questions raised in questionnaires and interviews. How do your customers usually use your products? What problem does your proposal solve for them? What challenges do they face in their career or daily life? What are their long-term or short-term goals?
Also, look for common languages or duplicate statements. This can be useful when creating marketing messages and blog posts. Record responses that you can continue to view in the spreadsheet. 4. It’s time to split the goal and feature into persona and persona separately. Please remember. Please specify the name and face, because you want everyone to be able to establish a relationship with the actual person. This is good if you have actual customer photos, but you can also use a library of photos that help visualize your personality. How much do you need? This depends on the specific business and product, but it is recommended to start 2 to 3. If you learn more, you can make additional personas according to your characteristics at any time.
Review the spreadsheet, identify common goals and topics, and group them into separate personas. In the case of selling healthy food subscriptions, there may be benzona, which aims to lose weight, and benzona, which is allergic to foods that want to eat less gluten. In the case of selling toys, there may be three kinds of personas: parents who want to stimulate imagination, family members who want the perfect birthday gift, and educators who want to integrate stem toys into the curriculum. Then enter the remaining information for each persona. In other words, the specific data contained varies by business and product.
The following is an example of a flower delivery company’s persona. Name: Sarah demographics: a bride in her 20s to the second half of the year living in the southern United States. She is holding a winter wedding party with five bridesmaids and bridegroom bridesmaids. Objective: to prepare bouquets and decorative flower arrangements for her wedding and find them in butoni. Challenge topic: she didn’t know to start by looking for the right winter flowers in her color composition table and budget. She also has little time to choose to spend. Purchase action: over the past few years, she has purchased mother’s Day flower arrangements and registered them on my email list.
Interests and hobbies: skiing, hiking and other outdoor activities. She spends most of her time reading news online and posting photos on instagram. Advantages of my product: it provides multi-functional integrated service, which reduces all the burden of Sarah and makes the finishing process easier. It also provides software packages suitable for various budgets. Male manual
Phil Sona, the buyer of the toy company, can see: Name: David demographics: married father with children aged 3 to 8. Home owner, middle class, located in the Pacific Northwest. Objective: to find interesting and educational attractive toys. Challenge topic: let your child stay away from TV and video games and spend time while doing other things at home. Procurement action: new customers; I have never bought it in our company before. Interests and hobbies: reading and watching movies. He spends a lot of time on Twitter and communicates with people on forums. Advantages of my product: all toys are designed to encourage stem learning and are classified according to age and parental participation level. Objection: he doesn’t want to buy another toy. He doesn’t want to bore the children and use his limbs. Each of these personas is specific, based on the general replies and information in the previous stage. Once you’ve created a persona, store it in a location accessible to everyone on your team, such as salespeople, marketing experts, leadership, and customer service representatives. Using the buyer persona approach, we talked a little about why buyer persona is important and how it can help your business. However, let’s take a look at several specific methods that can be used to increase sales and improve stores. If it’s the flower shop mentioned above, and there’s Sarah who doesn’t know where to start winter flower arrangement, you can include specific questions about seasonal flower expertise on the FAQ page. The flower arrangement Gallery in different seasons can be displayed to show her examples of winter bouquets. She is an email subscriber and can send an email to inform her of free consultation. Then you can share the postscript of other active women on instagram to make her feel that you are talking to her in person. If it’s a toy store where you chat with your full-time father David, you can write a blog post about his concerns about educational toys. I know interesting activities and craft toys that make children want to turn off the TV are helpful for brain development. Children can play board games and toys that help children fall into learning and love. Children are worried that they will be tired of another toy, so after parents with excellent experience The device can be published to the website. You know you can spend a lot of time on a specific platform. When creating a new advertising campaign or adding a page to the website, please consider how it meets the requirements of Sarah or David. Imagine telling them directly. Persona is the foundation of business based on the construction of online store. On this basis, build products, marketing, messaging and brands. Take time to treat and remember each carefully. Based on accurate data, not what customers want to feel. How to use buyer persona to improve online stores? Tell us with comments!
