Black Friday and Internet Friday are the beginning of the holiday shopping season in the United States, but fewer people queue in front of large retail stores than ever before. Instead, they avoid the crowd and are shopping online. Online Valentine’s day in 2018 is the largest e-commerce sales day in U.S. history, with sales of $7.9 billion. This is a great opportunity for online stores! But this opportunity will bring great competition. To succeed on this black Friday, we must consider more than the trading and inventory products provided. Ensure that the website is ready to handle traffic growth, users can hear transactions, easily find products to shop, and take follow-up measures to build loyal fans. Your brand in the next few years.
The website must deal with the large amount of traffic generated by technically sound and various equipment before optimizing the new products and excellent transactions in the store and capturing the hearts of shoppers. Imagine an interview on a morning talk show or a special report on a popular blog. Can your site handle increased traffic? Otherwise, the load may slow down or conflict, resulting in valuable cost of sales. Follow the suggestions contained in the post to launch the e-commerce website in response to the surge in traffic. It is recommended to test the site’s ability to handle such events. If you don’t achieve the desired results, or want to be as ready as possible, please check the hosting plan carefully.
It may be financially reasonable to start with the basic trusteeship plan, but it may be very limited as it grows. Typically, the default schedule includes shared servers. This means you will compete for space with hundreds of different websites. All these sites share the same bandwidth and resources, so if traffic at one site increases, other sites may slow down or shut down. Instead, you can upgrade to a VPS Hosting Plan or a dedicated server. This requires more management, but it has time and financial investment value if more sales are guided during the vacation.
If the host is planned according to the bandwidth of the website, use this guide to calculate the average bandwidth of the website. Then consider the expected flow on Black Friday. How much did the traffic increase last year? Will there be more inflows this year? In addition to handling a lot of traffic, your site must load as soon as possible. People require the website to load fast, the holiday competition is fierce, and the patience will be much less than usual. Jetpack plug-in provides some excellent tools, such as delayed loading and CDN function, which can improve the speed of the site. For e-commerce websites, the large number of images required to introduce products may be the main cause of speed problems. Therefore, please read the guide on how to optimize images according to speed.
Reactive websites can be as important as fast websites. At the end of last year, 61% of online purchases were made on mobile devices. Thankfully, Google offers mobile friendly tests to help you measure site performance. There are hundreds of devices of different sizes. Due to the limited time before the holiday, you may not be able to optimize your site to run perfectly on all sites. To help you prioritize, use Google Analytics to check the percentage of traffic on different types of devices. Navigate to prospects > mobile > devices. Check the list and start with the largest communication source and optimize as much as possible.
The coupon and discount settings in woocomerce are a certain proportion of the total amount of the shopping basket,
There are many ways to generate coupons, such as setting the minimum order amount, free delivery, etc. To get started, read woocomerce’s full blog post on coupon generation. If you need advanced coupon options (such as generating thousands of unique coupon codes at one time or offering discounts only when purchasing specific products), consider using wocommerce smart coupons. Please carefully consider how to configure coupons so that customers can understand and protect those who may maliciously exploit program defects. For example, if you provide multiple coupon codes and provide a certain proportion of the total shopping cart, you may not be able to merge them.
Please directly test whether the coupon works normally. It’s also a good idea to ask people who are not familiar with the store for tests. This helps identify areas for improvement. Big deals that emphasize sales and discounts are effective only if shoppers know! Make sure you plan to promote the recommendations directly on your site. This can be as simple as creating a new hero graphic for the home page or placing banner ads at the top of all pages. Male pop-up is another way to attract users’ attention, but please ensure that it will not affect the usability of the website. Adding pop-up windows to gdpr and other personal information protection notices will make the site difficult to navigate and annoy users.
However, customers in all stores are unique and have different responses to marketing strategies. If you’ve tested pop ups before and got good results, the holiday will be the perfect time to use pop ups! Woocommerce splash popup is an ideal tool to customize the displayed items according to the user’s previous interaction. Adjust the sales graph according to the product category seen by the customer. Therefore, you can design T-shirts on the T-shirt category page and display pants on the pants category page. If you use images that are directly related to the type of product visitors are browsing, advertising is likely to attract their attention.
It’s not too late to offer customers a proposal to add only one item to the shopping cart! During the checkout process, you can promote relevant content to other customers. Use the shopping cart notification extension: \
Study areas where process efficiency can be improved and briefly describe plans to increase fulfillment capacity if more orders are received than expected. Learn more about effective holiday delivery. I don’t want to call dozens of customers to explain that the products they ordered are not in stock. If appropriate substitutes are not provided, the brand reputation may be damaged. This is where good inventory management works. Woocomerce provides a variety of ways to manage inventory preferences. In a time when there is a large amount of items such as rest days, it is best to change the storage time of items in others’ shopping carts. If people are climbing a limited number of available products, they may not want someone to hold the item in the shopping cart for hours.
In addition, order time plus a sense of urgency can improve the conversion rate. Because customers don’t want to miss the opportunity to seize one of the good deals. You can also modify inventory notifications
。 For example, choose to receive notification emails the rest of the time, rather than wait until all 10 products are sold. You can quickly order more products or edit the price structure to reflect demand growth. With woocomerce, you can hide out of stock items from visitors. This allows you to view only products in stock, thereby improving the user experience. However, in some cases, the display of items without inventory indicates that if measures are not taken quickly, the transaction may be cancelled, which will increase the urgency of the shopping experience. Understand inventory management in detail. But what happens if the product is sold out during Black Friday? The extension of the woocomerce waiting list provides an opportunity to receive notifications when projects of interest to customers are reusable. This will increase the likelihood that you will return to purchase the product rather than from elsewhere. If your retail store is also a warehouse for online orders, you must keep it synchronized. By connecting the POS system to woocommerce, you can accurately maintain the total inventory and prevent the sale of goods that are no longer in stock. You can also improve your recommendations for items that sell less quickly than expected. Check POS integration options. Delivery management may be particularly tired of peak hours. If using systems such as onflet or tookan, zapier seamlessly connects them to woocommerce and maximizes their advantages. During mass sales, good customer service is very important. It can create a difference between fast one-time sales and long-term customers with great lifelong value. To provide high-quality customer service, we need not only a knowledgeable team, but also a team with good morale and high energy. This is particularly difficult during holidays when teams need to work long hours because they ask more than usual. Providing simple additional items, such as snacks and drinks, or competing and interesting games, helps maintain high morale and energy. This can add the lowest cost to the operation, but the benefits of a happy customer support team are worth it. If you are worried about handling sales, please consider the strategy of temporarily increasing the team. You can hire trusted teenagers or employees’ friends to perform tasks that require minimal training. Adding tools such as woocommerce’s real-time chat plug-in to the website can provide faster services and enable the team to process requests more efficiently than individual calls. In addition, today’s customers usually prefer to chat quickly rather than answer the phone. Prepare advertising and marketing channels. Of course, if you want to sell, you must first guide customers to the website! Black Friday is a good time to strengthen existing marketing campaigns or start your first campaign in pinterest and Google shopping to attract more people. If you’re already doing this, keep in mind that competition can increase dramatically at a critical time of the season. Therefore, it is best to pay close attention to activities and take advantage of more flexible bidding options and higher budgets than usually allowed. Want to attract as many new customers as possible, but don’t forget all the other website visitors you’ve met so far. They are concerned about the products you should provide. Even if they don’t buy them, they are more likely to buy your products than first-time visitors. A good way to do this is to use re marketing campaigns. The most basic marketing strategy includes \
