For many retail enterprises, the end of the year and the beginning of the year account for a large part of the annual sales. Experts predict that vacation spending will exceed $1 trillion this year, an increase of about 3.7%. The organic reach of social media is reduced. There are too many competitors who want to reach the same customer. In order to make the most of the season, please be prepared to spend a little money on advertising. A few posts need more effective publicity than ordinary social media. You should clearly understand the benefits of the product you provide and how it affects your target audience. Then you can create relevant and memorable ads that attract customers’ actions to stand out from the competition.
In order to design a wonderful year-end and year-end advertisement and maximize its effect, please consider the following 9 tips. 1. Know the target customers. Even if they know the general target audience, they will be different during the long holiday. Consumers can usually shop in some retail stores, but during the holidays, they can be guided to try new brands, look for unique gifts or take advantage of special offers. Now is the ideal time to expand the target positioning and reach the fans of competitive brands or market segments suspected of being interested in the store. The target customers may also change completely. For example, when selling camping supplies, the general customers may be composed of outdoor enthusiasts. But on holidays, buyers can go to people who buy gifts for equally enthusiastic fans. They may not have camped themselves.
These people may not be familiar with industry slang and technical language. Therefore, please ensure that ordinary buyers can understand the product description. 2. Online shoppers who use the instruction language do not have the advantage of directly touching, smelling or experiencing the product. Well written instructions help persuade customers to buy products. For example, if you sell candles, don’t say they smell like vanilla lattes. Instead, \
If you know that you mainly target gift givers, please use a language to explain how they will feel when giving gifts. \
3. Keep the design simple and start from the design hierarchy. What is the most important message in advertising? Is that your coupon code? Your button? Your headline? Use color, size, font thickness, and other strategies to distinguish information from all other information. Male image https:\/\/www.ghostbed.com\/ Ghostbed uses colors in Black Friday ads to highlight important information. The image is mainly black and white, but the bold red and large font size are used to remind people of the product ($300 discount).
Choose a small, easy to read font. Decorative and script fonts may play an interesting and important role, but they are difficult to read in large text. For important information, please use celivche or San celivche. Make sure the color corresponds to the background of the advertisement so that the text is easier to read. Please step back and read in the distance. It’s the same for people who aren’t used to what you’re doing.
This is a good way to help you imagine who you are. Provide useful tips. Can your product be used in an interesting way? Will the food you sell be included in holiday snacks? Share videos and let customers pay attention to the diversity of products. Take a break day greeting. Thank the customer for their support and introduce the team members. These types of videos impress you and suggest you buy them over and over again. Share discount codes or coupons. Simple videos with simple text and images can also be effective. The movement of video naturally attracts people and is different from all other photos and text in social media feeds. Apply principles similar to photo based advertising in video. Please don’t be too messy. Including a clear call to action. Ensure that all text is easy to read and understand. Finally, don’t forget to assign subtitles to videos on social media. This is not only important for users with hearing impairment, but most videos are turned off on Facebook. 6. Provide customers with special things, such as discounts or coupon codes. Customers are more likely to click on advertisements and finally buy them. Discounts are good for motivation! As mentioned earlier, by understanding the target customers, you can customize products according to the correct needs of customers. Is this particular advertisement targeted at parents? Provide children’s clothing coupon code. Consider differentiating your proposal by offering other than simple discounts. Instead, you can offer different types of bonus items. Even if it’s small, in addition to finding the perfect gift, the excitement of getting excellent silk stockings and slippers can be an additional motivation for shoppers. In addition, you can create games and competitions to make participants feel interesting and involved. One way is to guide customers to participate in competitions or prize activities. This allows you to intercept their email addresses or other information and advertise them later. You can also offer coupons to people who don’t win the prize and guide them to buy anyway. 7. Testing and changing not all advertisements will succeed, so you must always create and thoroughly test multiple similar content. But advertisements that do not generate sales immediately do not necessarily fail. Please set the appropriate specimen size to ensure its effectiveness. If you find a conversion that works best, delete the conversion with the lowest performance and allocate more money to the conversion that brings sales. Check advertisements frequently and adjust them to ensure the best performance at all times. If you plan to use existing media, such as magazine advertising or billboard, you can take advantage of the flexibility provided by digital advertising. You can test ideas online with less budget and use the results to buy better offline media. 
8. Message adjustment messages must also change over time. For example, with the advent of Black Friday, people are looking for the best deal for popular goods. They can also shop for themselves, so they may want to pay less attention to the provision of gifts and more attention to the transactions provided. However, as the season progresses, you can adjust the ad to focus on the person looking for the perfect gift. 51% of final shoppers said they planned to buy gifts online. Please make the most of the opportunity to help them find what they want! The point is, don’t be afraid to adjust advertising over time to meet potential customers and their changing needs. And don’t forget to test often! 9. Inform the emergency generation shopper that the quantity of popular goods is limited or book a special discount. Highlight the time left before their shopping vacation and list the delivery deadline. This strategy is the buyer’s fear of missing
