Website performance is a necessary aspect of website design, which is often ignored by agents. If your site can respond and provide content very quickly, you will get more benefits, such as increasing the number of conversions and improving Google ranking. Herdl fully understands the advantages of high performance in multiple marketing channels and sees performance optimization as an essential part of the process. Why is website speed important? As an e-commerce website, conversion rate is an important data that constitutes the core of the reporting process. Website speed has a fundamental impact on website conversion rate. Our published research emphasizes the great advantages of fast websites. In their report, it is easy to find a strong correlation between website speed and conversion rate.
Google also reiterated the importance of website speed as a recent ranking factor. In early 2018, they released a speed update as part of a broad shift to the mobile priority index. The speed update was launched in July 2018, affecting only a small proportion of websites responsible for the slowest website experience. As an e-commerce website, conversion rate is an important data that constitutes the core of the reporting process. Nevertheless, until Google pagespeed insights was first launched in 2010, website speed has always been a part of Google search engine algorithm. At the time of listing, the website speed was officially selected as one of the Google ranking signals, and then it was considered to be an integrated SEO ranking element.
The importance of hardware and settings. Performance begins with hardware. If the server or network is limited, the performance may decline. Our hosting platform is designed, built and managed by bitfield Consulting’s infrastructure expert John Arundel to provide high-performance WordPress hosting, including data center level disaster recovery. We deployed the website on Digital Ocean and linode, which provides a stable and scalable virtual private server running on high-speed hardware with SSD drive and 40 Gbit network. To improve performance and security, we always work in a server specific single site model with a server specific firewall. Shared hosting is best avoided on business sites and must be avoided in e-commerce. Please adopt a paranoid attitude towards hosting and security. This is the best idea that \
Shared hosting is best avoided on business sites and must be avoided in e-commerce. Herdl server performs configuration management through puppet and runs LEMP stack (Ubuntu LTS, nginx, mysql, PHP). Puppet enables you to automate server setup, application installation, and system management, eliminating human errors in these repetitive operations. It also automates daily server backups to store the entire database and incremental site backups in Amazon S3. Store the backup offsite on S3 so that it can still be accessed in case of data center outage.
The performance bottleneck of single server architecture is often memory intensive database. Ensure that ram and vcpu are sufficient. By using redis to cache query results, the database performance can be further improved. The standard configuration (my. CNF) that comes with MySQL works, but you may want to make some adjustments based on the server specifications. Although there are many articles on MySQL optimization for WordPress, including useful suggestions and sample configuration files, the best option is to adjust according to the actual site usage. To do this, use this excellent Perl script.
Always test the configuration changes at the dump site, and then benchmark the results using mysqlslap (supplied with MySQL).
It is also a good idea to enable slow log dump on MySQL server. This will highlight annoying queries that need to be investigated and help provide benchmark queries. If the content is published regularly, the modification of all pages and posts automatically saved in word press database may lead to very bloated. By default, WordPress stores no limit on the number of revisions. Add the following line to the WordPress configuration file (wp-config. PHP) to limit the number to 5:
define( ‘WP_POST_REVISIONS’, 5 ); Finally, sometimes databases are worth optimizing, but they must be backed up first. WordPress cache plug-in WP rocket provides all necessary tools. We will discuss WP rocket further later. In order to develop the tool WordPress, we use the sage starter theme (and workflow) of the roots team and rely on the special \
As you can imagine, our workflow is evolving, and we are always looking for new tools and services to integrate into our process. Our team strives to keep the code dry and follow the BEM principles as closely as possible. The method of configuring theme files is set to split theme functions, templates and assets for ease of use. Version control: use git through bitbucket according to nvie git workflow. The code is automatically built and distributed through deployhq, which is simple to set up and provides all the options required to develop word press. In addition, their support is first-class.
After the application is running, you can measure and benchmark important statistics to fine tune and optimize performance. To do this, use a combination of pindom tools, GT metrix, and Google pagespeed insights. The reports generated by these services have many metrics. Ultimately, our goal is to focus on loading time and page size, and minimize both. In this way, all users of all devices (and network connections) can get the best experience. For the inter browser and device testing, we choose lambda test. Provide an easy-to-use, comprehensive test product family and plan according to all budgets. It also integrates with trelo and slak to form an essential part of the workflow.
WP rocket is our favorite word press caching plug-in, which can dramatically improve performance on all sites. It is easy to configure and provides very fine-grained control for advanced users, so you can fine tune the cache configuration. WP rocket is well integrated with CDN, and the license model is suitable for agents. According to the client’s budget and site, static assets are provided directly through web server, CDN (beluga and bunny CDN, etc.) or real-time image optimization services (piio and imagekit). Piio (pronounced pie-o) is a great choice for mobile performance because it detects, optimizes, and resizes images immediately before delaying loading. That is, each device receives an optimized and properly scaled image (no scaling in the browser).
If you do not use the image optimization service, short pixel is the recommended plug-in. You can also use lossy, glossy or lossless compression to provide excellent image optimization and convert images to webp format. In addition, you can batch optimize the entire media library.
Yes, the price competitiveness is also very strong. Security is an essential part of website performance. Optimal performance will not be achieved if the site is damaged, infected by malware or offline through attack. Because of its popularity, WordPress has become an obvious target for hackers, so application level security is crucial. Use word fence, the best word press security plug-in available, and highly recommended. For e-commerce sites, select a fee based Pro license. Customer data should not be at risk. The WordPress cache plug-in WP rocket sometimes provides all the tools needed to optimize the WordPress database. Availability is also important. If you’re down and you don’t know it, there’s no point in having the fastest website on earth. For server level monitoring, use icinga to monitor all services running on each server. We also use uptime robot to increase inner peace. When used together, you can always be notified of all problems immediately. MABL, sentry, and fluxguard handle application monitoring and notify application level issues. You can also detect changes at the content level. This is a good indicator of the default code level after the update. MABL can also perform many other excellent tasks, including automated testing. This is one of our favorite services and must be confirmed. With the increase of traffic and load exceeding the capacity of a single server, the multi server architecture can work. At this time, it is recommended to hire development and operation consultants or specialized internal members of the team. Make performance part of the design and development process. Performance is considered throughout the process from planning to design and development. There is a continuous dialogue between the design team and developers to discuss the best way to access the project or specific elements for the best online experience. In the planning stage, we have a firm idea of what functions the site needs. When providing e-commerce elements, due to different hosting requirements, the use of woocommerce is a good example. The client knows this from the start and offers a variety of hosting options. The idea continues into the design phase, creating wireframes, concepts, and animations that represent site pages and elements. The amazing performance of our front-end design experience is very important for most of our front-end design experience. I think it’s important to see all devices as part of this process, given how different mobile and desktop environments may be. While continuously adjusting the elements, we adopt the method of repeated testing throughout the development process. We followed an elegant downgrade process, starting with the ideal concept and deleting layers appropriately for a single device and browser. In addition, we will devote time to performance optimization, cache and file optimization, and code level changes. In this step, you will test the element on multiple devices, and then retest the element until you get the best performance. At every stage of our work, focusing on performance has helped our website get a good evaluation during the listing period and won many awards. This includes several development related awards, such as awards \
