As the holiday approaches, how to optimize the payment process to maximize sales? Ultimately, it’s easy to lose customers in multiple locations even if they add items to their shopping cart. To better understand this, let’s look at the steps of the payment process and the possible loss of customer location. Chaotic checkout experience, long checkout or payment security problems may cost customers nearly half! Imagine that just solving these three checkout problems can increase sales. In this post, we will learn about five main methods that can improve the payment process and increase sales at the end of the year and the beginning of the year.
Build trust in online business. Remove payment barriers to simplify payment. Mobile investment. Expand the market, including overseas customers. Provide customers with more payment options. Let’s go. Although building trust in stores and giving up shopping baskets may occur for various reasons, many shoppers give up shopping baskets because of payment security problems. How to recover some of the missed opportunities? The first step is to ensure that the website looks like a professional and well-known business. Here are some quick actions you can perform: Customer trusted display logo. Connecting trusted companies and brands such as PayPal is a good start. Make sure your store is fast and performing well. If the site contains slow or broken links, or does not render correctly on mobile devices, or just looks unprofessional, there will be doubt. Please provide social evidence. Show satisfied customer quotes and emphasize how much they like the product, delivery, customer service or return strategy. If you win a prize or mention it in the article, please add relevant items. Make it easier for us to contact. If it is difficult to achieve real-time customer service, shoppers may abandon the payment process. Provide clear return strategy. If you need to return goods to customers, providing simple instructions can enhance the legitimacy of the store. In order to simplify the payment process, all companies that remove obstacles want to collect as much customer data as possible, but they must weigh the opportunity cost of lost sales. A common pitfall is that customers must create an account to buy. By providing guest checkout options such as PayPal checkout, you can easily and quickly alleviate this situation.
Another benefit of simplifying the payment process is that whenever the sales are successful, customers can establish loyalty among satisfied customers, so as to make more repeated purchases. Even the most technically interested shoppers will not hesitate to throw away the shopping basket if they feel that the purchase process is lengthy or complex. Womerce is not only a mobile website, but also a good store. Fortunately, the PayPal checkout plug-in can easily optimize the mobile payment of woocommerce store. When you decide whether a site is mobile:
Check the operation of the store on various mobile devices. Add products to the shopping cart, view the shopping cart, submit payment and distribution information, pay and so on. Make sure the copy is easy to read at the default mobile font size. Don’t expect the customer to zoom in and read the text. This is a common dissatisfaction with mobile sites that are not optimized. Make sure the box size of the input information is correct. The more difficult it is for customers to view, understand and enter their own information, the more likely they are to throw away the shopping basket with dissatisfaction. Please consider providing payment options, such as PayPal, where the account owner can pay through several quick tags. The woocommerce PayPal checkout includes the one touchtm checkout environment
PayPal customers do not need to enter a password or card details for up to 6 months. Don’t limit your customer base to customers in your country, including overseas customers. From this holiday, consider the possibility of selling in overseas markets.
Use PayPal business account and start receiving foreign exchange within a few minutes. From the analysis data of the store, we should know where the visitors come from. Even if you don’t target overseas audiences, they may find you! Please ensure that you are familiar with the personal information protection laws applicable to EU and UK users. Remember that the general data protection provisions of gdpr are based on the location of users rather than business applications. Overseas customers are often skeptical about buying from overseas companies, and the traffic may not be converted. This may be a real opportunity to convert more traffic into charging customers.
Please don’t underestimate your store. Expand internationally and maintain sales growth. The two recommendations mentioned above (confidence building and removal of payment barriers) relate in particular to international sales. Whether you have been selling overseas or just started, you should highlight the following: Well known global brands and logos. Build trust through the association and highlight the partner logo on the website. In particular, providing payment options such as PayPal during payment helps to improve the conversion rate. Security payment. When customers know that checking out is safe, they can shop more comfortably in overseas small businesses. This is especially true if you can check out with a digital wallet and do not need to provide personal information directly to the seller. Multi currency pricing. The customer was very grateful when he saw the local telephone price. Multiple payment options. Provide the function of paying in the way customers like. PayPal checkout allows businesses to use PayPal, venmo *, PayPal credit * *, major debit and credit cards. Protect customers. Let overseas consumers know that their purchases are protected by response support and refund policies, and then they can shop at ease. Provide customers with more payment flexibility. Do customers provide the options and flexibility needed to buy Christmas gifts?
One idea is to provide a payment function. Customers can pay a deposit to the product and pay the rest in installments. This helps to improve the conversion rate, sales and customer satisfaction, so as to realize repeated purchase. Or PayPal credit. As an advance payment, customers buy now. If they buy more than $99, they can flexibly use special financing within 6 months and pay over time** The woocommerce deposit extension is another option to consider. Through this extension function, customers can preset the deposit and pay the rest according to the time. The following is a good holiday for your business. When you look at the payment process and consider what you want to improve, I believe these solutions can help you easily switch more shoppers and successfully create holidays.
Holidays are coming quickly. I wish you success and hope this technique will help. Do you have any questions about this post? Please leave a message below and let me know—– Today’s post was provided by Sabrina papini, partner marketing manager of PayPal. She came to tell you about your thoughts about payment, check-out and rest days* The ability to allow vermo as a payment option is currently only available in qualified enterprises in the United States that checkout through the mobile web** PayPal credit must be approved by consumer credit** Paid in full within 6 months
