As the owner of SEO centered agents building large and small e-commerce websites, the first question I want to ask is whether they are playing long-term games. In other words, what is the ultimate goal of the business? Market leadership? Advertising revenue? Continue to grow with excellent brand awareness? If customers set up a site in one of these locations, they know that they should optimize at the top of the inflow path and build awareness of the site through powerful search engine optimization. To do this, it is recommended that you always build or migrate using woocommerce and WordPress.
As the discovery agent and developer of the existing technology stack of customers, our task is to deeply understand the needs of customers, including the ultimate goal and product life, and establish a website to grow with the customer’s business. When I start working with prospects, I like to browse their current technology stack. This is a great way to gain business insight and determine whether SEO encounters obstacles. There are two questions that we will continue to see. Don’t you have any abandoned word press blogs or blogs? When the site is converted to e-commerce, it often visits the active WordPress site, which is used as a blog to combine with the abandoned WordPress website or e-commerce platform. Properly integrating content and business can get a better ranking in search engines, so finding these situations is often a signal that the client needs to make some changes.
Scroll speed problem diagnosis Google will continue to scroll the website for information. The rollback rate is the number of requests per second sent to the site when Google bot rolls back the site (for example, 5 requests per second). Excessive scrolling may slow down page loading, so your site often sets a limit on the frequency of scrolling. If it is too strict, the site rolling may take several days or stop running, which will have a negative impact on SEO. Many drag and drop web builder platforms have significant limitations on scrolling speed. Clients using SEO services such as semrush or scriaming flog may find that simple rollback may take several days due to speed constraints.
Male examples of rolling reports through semrush’s website. If the speed is exhausted, scrolling will be prevented. This may seem unimportant, but if you rely on professional scrolling tools for efficient analysis, it may become a practical obstacle. Although these platforms reject Google Crowler restrictions, these restrictions may affect the crowling bandwidth recommended by Google itself. Solving the problem related to rollback speed is a practical tactic to optimize SEO, and the only way to achieve this is to use a top-down control platform. WordPress and woocomer shine here.
For flexibility and SEO optimization, migrating customers to woocommerce’s closed platform provides specific results and advantages, but this can be an obstacle when the client needs to be expanded. For example, you cannot edit a file that controls the cost and schedule level of each transaction associated with rollback speed and cache or order volume. Companies that start their journey from the drag and drop platform have received a lot of advice. Then, as it gains traction and begins to grow, it cannot stop and expand due to this type of technical constraints and insufficient ability to enter its own stores. In this case, our task is to support these clients through platform migration.
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This is a good option because it provides ownership, 100% customizability, and availability. Almost similar to troubleshooting tools. My agent that tech guy exclusively uses woocommerce in the development stack, which is actually an ideal customer! Client migration is usually a simple process because the migration tool performs most of the heavy tasks.
For small and medium-sized enterprises with thousands of customers and hundreds of products, migration usually takes several hours. As long as there is a little foundation, it is much easier than expected. Migration method: audit and benchmark migration require some preparation and planning for hosting, design, URL structure and other elements. We also say \
Before migration, analyze and benchmark as much as possible, including: Technical audit. The default test is the site speed report. We like to use the pindom website testing tool. Pindom site test tool provides the function of setting test location (we are in Australia). Layout and design review. Here, navigate to the menu structure and the depth of the links. In addition, it also considers the way the page is displayed on the move and the lack of important page elements (such as H1). This is a full page review of all major category pages. For e-commerce, it is often difficult to fill product pages with text. To solve this problem, I want to create a powerful category page that can be populated with SEO elements. All channel data and analysis benchmarks. This is not only organic, but also necessary to view all channels. In the process of migration, business owners rarely forget to slow down or even stop and mention the marketing speed. This is not necessary, but it will happen. After migration, it may have a negative impact on traffic. Risk assessment and pre training. This helps minimize the impact of migration on employees or administrators currently managing other store interfaces. Typically, users provide training on the test site to familiarize themselves with the interface and ensure seamless migration. After migration, review the same list again. There is no limit on the rollback speed. Please rollback again and start the operation through the optimization process.
Long term flexible platform selection today, online stores can be seen everywhere, but many store owners will make some common mistakes, such as thinking about platform requirements in the short term. The SEO opportunities provided by woocomerce mean high customer retention because it provides the flexibility to add membership and subscriptions, as well as many available WordPress plug-ins, and always provides a cost-effective solution to grow with customers.
