I hope you will enjoy reading this 4-episode series on e-mail marketing! As a conclusion, I want to bring inspiration to you. The following are the most compelling e-mails of all phases of the e-mail lifecycle: Onboding welcome email: Pau Smith’s welcome email thanked new users and emphasized the core functions of the online store. It also contains explicit links to social media profiles so that people can contact them through the web. Welcome email from Paul Smith. Source: reallygoodemails getting started \/ user guide email: if you sell a unique product that may have customer use problems, please share the basic methods and set up opportunities for success through the \
Send email from Google. Source: really goodemails \
Fill in the profile email with male hired. Source: optinmonster product update email: update email is most used in electronic products and fashion industries that need product changes or regular upgrades. Brands like plndr send bold, required product update emails, explicitly mentioning new products in title lines, email statements, and hero images. Male plndr launches the latest products of denim series. Source: press release email: press release email has two equally important functions. This can help you update subscribers and make them feel connected to your brand. The survey results show that sending press releases every two weeks will provide the best results of customer participation.
Take Julia Janus as an example, the focus is to promote world women’s day and launch related products. The email of Julia Janus shows the products promoting world women’s day. Source: global sales and promotion notification email: everyone likes to save money! Most online retailers increase revenue through sales. Gilt’s email posted a limited time discount on all products. Male. Promotional email of gilt informing all products of discounts. Holiday suggestion email: as with sales release email, highlight holiday based sales. Godiva’s email contains Easter themes and holiday specific suggestions.
What makes people salivate! Transaction order invoice email: for woocommerce, in woocommerce > Settings > email. After the customer completes the transaction on the website, the order invoice will be triggered immediately to inform you that the order has been successfully completed. The disclosure rate of confirmation email is 70%. Huckberry’s \
Male Huckberry’s order confirmation email. Source: reallygoodemails confirmation email: the moment of waiting for goods purchased online Confirm delivery! E-mail generally gets a good response, so there is some excitement and fun about e-mail copies
Please consider adding. The standard delivery confirmation email contains all the information in the order confirmation email, so many sellers combine the two information into one email. The main information of the delivery confirmation email is the tracking number and link. T WarBy Parker’s delivery confirmation email contains a dedicated tracking number and instructions to contact the support team.
Male WarBy Parker’s order is sent by email. Photo source: mailcharts reorder suggestion email: coffee, pet feed, razor – for all products that need to be replenished regularly, you can use the reorder email as a notification to customers. Pet wellbeing’s reorder email will inform the customer of the latest order, including the customer service number of the feedback. It also includes direct links where customers can add products to and send them to the shopping cart to work as easily as possible. Male pet feed reorder proposal email. Image source: vertical response action product suggestion \/ recommendation email: learn about product preferences and propose your favorite products through customers’ purchase history. This type of targeted marketing is a way to involve and ensure loyal customers.
Male lowelita put forward the additional clothing option to form a beautiful combination with the products recently purchased by customers, and completed the product recommendation email. The pictures help customers visualize how the recommended products look. Male lowelita’s past purchase based recommendation. Image source: beeketing abandoned shopping cart email: 74.52% of all online shopping carts were abandoned! But fortunately, the soft notification in the form of e-mail giving up the shopping cart will be returned by more than half of people to complete the purchase. Giving up shopping cart e-mail is evidence of a fixed concept that is only sent on e-commerce websites. This e-mail from online travel portal secret escape reminds the recipient of having a hotel in a limited time. If the resort image is added at the same time as the discount offer and the offer end time, the customer must return the reservation.
Apology email: making mistakes is a human thing. All valuable email marketing leaders have sent wrong emails at least once. Sending follow-up apology emails and admitting mistakes is a way to build intimacy and prevent stigma. Eloquii employees apologized for their mistakes in advance and extended the discount period to make customers happy. Male eloquii’s apology email. Photo source: please leave an email design workshop comment email: 65% of new business is generated through recommendation. Positive recommendations will build customers’ feelings about product quality and the level of service they expect. Social evidence has proved to guide the transformation, so please set up automation and solemnly ask customers for comments after all orders.
This underarmor email requests a comment on a single product. Every product you buy has an image for reference. Social evidence in the form of customer comments has been shown to improve the conversion rate. Photo source: pinterest Macy’s takes comments as the price. In order to soften the transaction, pinterest Macy’s takes different ways to draw goods! Customer loyalty email: compensation for loyalty… Meaningful. For ordinary customers, improve the existing intimacy to your brand through special treatment. You can set loyalty emails for various milestones, such as one-year anniversaries, order objectives, or order frequency. Consider which milestones are best for your business.
Crocs provides simple email to customers with high loyalty. Crocs provides coupons for all customers related to the brand for more than one year. Milestone commemoration: Crocs congratulates customers on the anniversary of joining the mailing list.
Photo source: sleepnote birthday \/ Anniversary email: if you save the customer’s date of birth or anniversary, sending email and suggestions on the customer’s birthday is a good excuse to say hello. This may lead customers to talk about your brand with social groups. Facebook has your birthday information and uses it to build customer relationships and enhance brand style and feel. Happy birthday to you on Facebook! Image source: like e-mail evaluation e-mail: comments, evaluation helps to determine the satisfaction of potential customers with your purchase and give you purchase motivation. Modcloth uses product images and customer evaluations of individual products. Instead of reading the detailed information paragraph of each project, the customer looks at the project itself and guarantees the project. Evaluation is another powerful form of social evidence. Photo source: reset vertical response password email: each of us has dozens of online accounts and it’s easy to forget our password. Password reset emails triggered by user requests have the highest open and click through rates (for obvious reasons!). Please take some time to pay attention to the copy. This is an easy way to get a smile on the subscriber’s face. We like the way this vervewine email uses humorous images based on the product (red wine) and a reassuring copy of the \
