As you know, conversion rate optimization requires us to talk, forward and invest time. What is the dialogue rate optimization of woocomerce store like? How much is it? What can be implemented quickly and make a big difference? Most importantly, if the time to optimize the conversion rate is limited, where should we start? The following is a quick guide to woocomerce’s conversion rate optimization (CRO), including methods to measure sales inflow channels and repay losses. What is conversion rate optimization? When people talk about conversion rate optimization, this means maximizing the way customers do in the following three stages:
Discovery: learn about your products or services. Also called creating demand. Select: perform the next step of the purchase. E-commerce terms usually refer to visiting your website. Buy: when someone becomes a customer. For woocommerce stores, this means that settlement is complete, that is, caching! The following is an example of a sales panel diagram containing major conversion rate optimization milestones. The three stages of discovery, selection and purchase will appear in different forms according to the products provided. This is also because people like to spend time before shopping, comparing prices and making decisions.
The sales inflow channel stage has certain liquidity and overlap, which is usually converted before the conversion of specific potential customers. Ideally, none of these steps is giving up shipbuilding! This is where you need to look for lost conversions, but I’ll explain it in more detail later. Please take a moment to visualize the path the customer is moving through the sales funnel. Did you find a leak? Perhaps you have thought of some areas that need to be improved. Measuring funnel to optimize the conversion rate of problem diagnosis, the first thing to do is to make appropriate measurement and tracking.
The step of visualizing the sales inflow path is just the beginning. It must be measured. Google Analytics is a free web analytics tool for tracking site visitors and page views. Reliable measurement tools that can be added to the site. Woocommerce Google Analytics provides integration, setup and startup free of charge. Through tracking activities, understand the amount of settlement processes completed by customers. Google Analytics pro ($29) tracks e-commerce events in stores, including purchases, product reviews, coupon usage, refunds, and controls in detail the events that constitute the sales inflow channel. Leak patch: if the first three people to consider visit your site, Google analytics will see the exact method and time when they leave your inflow path. It’s \
To improve the conversion rate, these leaks must be repaired. If time is limited, try the following three methods first: Optimize access pages: this does not mean generating more pages, but there is a wise way to improve existing pages. One page checkout is a good option. Simplify payment: all the extra steps are opportunities for people to go out. Consider using the checkout field editor to simplify checkout. Add more \
From discovery to selection 1 Easily find the right product. If the customer needs to spend time searching, there will be a cost of sales. Multiple rooms help find what customers want
You can upload documents using extensions such as e product documents. The woocomerce product documentation allows you to add and display documents under the brief description of the product. 5. Implement upgrades to improve urgency. You can start the upgrade and highlight suggestions to feel a sense of urgency. Read the seven options for woocomerce’s built-in sales, including booking discounts, starting flash sales, using coupons or free shipping based on the value of the order. In this example, if the US customer spends more than $50, free delivery will be provided. Another way to get visitors’ attention and create urgency is to use pop-up menus. It may be troublesome, so pay attention to overuse, but if used properly, it will have an impact and meet the needs of customers. Splash pop up is an extension that can be configured to provide settings for various target messages to new and re visitors to the site. You may want to capture email addresses using the pop-up window. This is a good way to keep in touch with people who visit stores and leave without buying. From selection to purchase, there is still a risk of conversion after someone is added to the shopping cart. Slow websites require too much detailed information in advance and do not provide reliable payment options. These are just a few pitfalls of purchase options. Of course, there are some measures that can help you successfully complete the process from selection to purchase. 1. Buy easily. If you want to take other people’s money, you should do it for him as easily as possible. Enable guest checkout: guest checkout has advantages and disadvantages, but one thing is certain, which is easier for customers who want to check out easily. Please try and confirm in person. Enable login with a social media account: allowing customers to log in to accounts such as Facebook or twitter and create accounts will save time (that is, it is much less likely that they will need to reset their passwords). Display price via local phone: there is a simple widget to do this. For many visitors, confirming the price through a familiar phone may decide the outcome. The extra time spent switching currencies in different places may be an important difference in deciding whether to sell or not. Provide multiple payment methods: a wide range of options may lead to paralysis, but payment may become very difficult if at least several payment options are not provided. Customers can legally prevent having preferences or using specific payment methods in different regions. Provide flexible payment plan: for your products or services, if possible, please provide the option of paying with deposit or payment plan. This flexibility can make a meaningful difference, especially for high priced goods. Tip: if your service or product plan is offered at the cost of donation or small amount, please check name your price. 2. Provide procurement incentives. All of us want to think that our products are sold by ourselves. However, if so, there is no concept of conversion rate optimization. Therefore, you can optimize the way people find products on the site, learn about products on the product page, and try other skills after checking out. Free delivery: although it doesn’t feel intuitive, additional sales obtained by providing free delivery are more frequent than not acting as expenses. Discount: provide special incentives to increase sales according to the number or category of products purchased by customers. Points: provide points at the time of purchase, and you can get rid of the discount business while providing rewards to customers. Shopping cart notifications are a great way to draw attention to the above or other options and behaviors. Woocommerce shopping cart notification is a way to easily set up various notifications on the shopping cart page. Last: missing port
