Sales team members are used to editing and producing content, so extending content management to product descriptions and images is not a big leap. Like WordPress, woodcommerce is open source, so it provides the flexibility to extend and edit basic functions as needed. In this enterprise level project, our customers are distributed in multiple business departments, each of which has an independent profit and loss account and creates its own revenue. That is, from physical products to virtual content access, event tickets, etc., you need to consider various content types. These sites must also handle one-time payments and subscriptions supported by woocommerce.
Our final point of sale means that the scalability of woocomerce can be easily integrated with other applications and software, and the connectivity is very good. There are no restrictions on the platforms and services that can connect to Pei media websites. thisispei. In order to meet some functions that WordPress and woocommerce cannot provide, such as the technical design qualification management of com (the permission system that controls the restricted content that users can or cannot view according to the standard matrix). Integration. In order to manage access to anonymous users, registered free users, premium content paying users and other types of users, we need to build a sophisticated solution Pei media, which can handle qualification management. The core of the business is to maximize the conversion rate and encourage users to pay. We have identified multiple cloud platforms that provide this function.
The technical architecture we built is composed of CMS, which is used for the front end of word press and e-commerce and woocommerce. Then we added blaze, which is the ID and access management platform. Manage user IDs before logging in to the word server, including managing user IDs. The proxy server dynamically generates relevant content according to the items accessed by visitors and their permissions. We chose no password authentication and used the function of blaze to request inbound pages from specific search engines to generate content home pages for free. Through the so-called \
Male Pei media runs a rich data research and analysis platform, and the team is used to inform analysts of the market the company operates. We built the realact front end to display and display the data through elasticsearch, so as to access the data on the edited website. We simplify the display of edited content and data-based graphics. Blaize also connects to the company’s CRM to manage the permissions of WordPress. After the user checks out the woocomerce that purchases permission, blaze will update the CRM immediately, so that users can quickly access advanced content.
In order to improve sales through marketing automation, we have integrated Google tag manager. This tag manager retransmits data to Google Analytics and from there to the company’s business intelligence platform. This enables us to continuously improve customer acquisition and maintenance. woocommerce’s Google Analytics pro and add Google tag manager in the store. The architecture we built produces a personalized customer experience, which in turn guides audience participation, repeated visits, time spent on the site and the number of pages queried. Pei media’s business model focuses on high-end products, so the more pages users view, the closer they are to the limit, and the access to this content needs to be upgraded
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Operational design: discover and correct this is a huge project that includes software that can be built and connected with various functions. How did we get to full speed from the beginning? Conversion requires three steps. The first is the discovery stage. This month is to ensure that the entire project team has adjusted the vision and specific requirements. Hold workshops and meetings with Pei media and other technical partners to help complete the initial project documents. We take care to avoid technical or digital presentations unless absolutely necessary. We hope that communication will be attractive and create healthy dialogue. In addition, after the development began, we also carried out prototype typing and technical navigation to minimize the technical risk. In this step, we also agreed that the team should use agile methods, and each agile method should run sprint for two weeks. Next, we performed 6 weeks (3 sprints) of remediation. Through this step, we can evaluate the amount of work that each sprint can accomplish and get a good idea of the delivery date of the main milestones. After correction, we smoothly moved to the final state delivered by the active scrum team. The meeting is an important part of the scrum process, which means that we have continuously discussed and studied the progress with Pei media partners. This helps us build a positive, trust based relationship. With password free access, there is no need to ask, click or increase traffic, and the number of subscription queries in the whole group increases significantly. The site loads faster and visitors click on more articles. As a result, the traffic of some websites increased by up to 23%, which is related to more visits, longer user sessions and more page views. As a result, traffic on some websites increased by up to 23%. The new personalization approach provides a customer experience that matches audience engagement and better conversion rates. Conclusion working with Pei media is one of the best experiences in my whole career. According to the third party report, my impression is not completely subjective. \
It’s encouraging to see how success builds confidence and engagement in the business. –––––––––––––––––––––– This article summarizes the speech at wooconf 2017.
