Woocommerce marketplace insight: successful expansion is based on customer understanding.

When woocommerce was launched in 2011, we also launched the online market display, which allows billder to purchase extensions to customize the store. Over the years, woocommerce marketplace has grown from nine expansion plans to nearly 400 products, from a few developers to nearly 40 companies actively creating, updating and supporting expansion. Over the past few years, the woocommerce marketplace has been closed by new submissions and new developers. The number of active installations in the woocommerce user base has increased to 3 million, but the options available for the store builder have stalled through the official market.
Now, we want to change all this and reopen the door of woocommerce marketplace in early 2018. Update: woocommerce marketplace is now open! In order to submit the extension and start selling on the official market place, we have created a developer account. In the process of waiting, we have built the best extender for actual customers, so we have collected some insights to help you prepare for the next extender. Store builders in all industries around the world are committed to creating their own stores. WooCommerce. Of the customers who bought on COM, 84% said they were building stores for themselves (woocommerce. Com data).
Woocommerce stores handle everything from all blacks (New Zealand Football Team goods) to zoobug (British children’s glasses), Adobe (family owned chili sauce business) and Zula juice (cold pressed juice). Fashion and clothing are woocommerce. COM is the most popular industry, but there are many variants. Male woocomerce customers come from all industries. WooCommerce. Data through COM. They also vary according to their location. Woocommerce users and woocommerce. Com visitors come from all over the world. The occasional situations in Europe, Asia and North America are similar.
Male woocomerce users come from all over the world. Data through woocommerce tracker. These diverse store builders want to create truly unique experiences. The store builder uses extended features to add special features. When building woocommerce, the most common e-commerce experience of selling real goods through a one-time payment is often optimized. However, most woocommerce marketplace customers want to add content that goes beyond their general e-commerce experience. 86% of customers want to sell other goods instead of actual goods, and 66% want to get paid by other means (according to woommerce.com).
WooCommerce. Data through COM. An extender is a tool that allows store builders to provide this type of experience. On average, woo stores install 15 different plug-ins, six of which are dedicated to woocommerce (data provided through woocommerce tracker). Payment and delivery are the most common examples of extensions. Six of the nine original extensions provided by the marketplace are payment gateways. For example, the woocomerce team is from South Africa, so one of the first extensions is payfast.
Payfast is a very popular payment option in South Africa. The initial provision is conducive to the growth of woocommerce in South Africa. The same trend applies to other payment and delivery options. These options are critical to woocomerce’s global growth. Payment and distribution are the gaps in today’s woocommerce marketplace
no These categories account for more than half of the actual available Extensions. In order to understand the types of extensions that builders are looking for, we looked at the top 100 extensions installed in woo stores, the benefits generated through the marketplace today, and the combination of these elements.
The builder installs the most \
The successful extension of this category indicates that the builder is looking for a solution to customize and provide. For example, woocommerce displays deformations in the drop-down menu. Lucas stark, one of the developers of woocommerce marketplace sales, realized that clothing stores need more intuitive options to let customers see what deformation looks like. He developed variation swatches and photosextensions to solve this specific problem. Let clothing stores show deformation in a way suitable for the industry.
Using deformation samples and pictures, the store borrower can visually display the deformation provided. Inspiration comes from customers who actually cooperate. In the early days of the woocommerce theme, Kathy darling worked with an Australian priest who wanted to sell his books online and pay according to people’s wishes. He asked Kathy woocomerce if she could do that. Kathy did some research and had a solution in mind. She joined woocommerce GitHub and asked several questions to the development team.
Then someone said that if I did it, I would buy a copy. Now I confirm that two people need this function Kathy darling, developer of woocommerce marketplace, two potential customers lined up. Kathy built name your price. Kathy and Lucas both understand the problems faced by store builders and create solutions through extensions. Now they help builders create more customized experiences through these extensions. Builders are the most expensive in terms of extending product types. Another way to judge what builders want is whether they are willing and why they spend money. When you view woocommerce marketplace revenue by the same category, we find that product type extensions such as subscription, membership and subscription define the type of store being built.
The expansion of product types generates more revenue than other categories. Automatic data. The average monthly income of product type expansion is 35% higher than that of other categories. This type of extension is often the core product of developers in the same way that stores are defined. At the same time, this type of expansion requires the most product development. Consistent new functionality and compatibility with various other extensions are critical, making it difficult to maintain product type extensions over the long term. The extension program for executing this right is product bundles provided by Manos psycholeopoulos of somewhere warm. In order to track the inventory of male lab, Ma, co-founder of atmizone
NOS psycholyiopoulos created the product bundles extension. Before becoming a developer of woocommerce, Manos co founded a company called atmizone to create custom vapping components. As one of their products, lab is composed of a group of parts. Since each part is created separately, Manos is not sure how many completed labs will appear. The list of each part must be tracked separately, and then the number of available labs can be calculated automatically. Therefore, Manos created a product bundle to solve its business problem of tracking the inventory of individual parts when selling the whole product. Woo marketplace is now used to sell bundles. The woombers bundle is sold with products. Builders use woocommerce to create complex experiences, so an extension usually does not completely solve a specific problem. The builder purchased an extended version to handle very complex use cases. When mining data, we found several extension groups that builders usually buy together. Now, we will bundle these complete solutions to make them easier to find. Manos solves problems in its own business and then transforms the solution into an extension, wocommerce. We have created complex functions that can be accessed from multiple woo communities, including com. Beard needs store management and marketing expansion to operate and grow stores. The extension of payment and distribution is very important to the beginning of the store, but store management and marketing are very important to the success of the store. Never set, a digital agent cooperating with WordPress and woocomerce, saw this with its own eyes on OsanA, a natural mosquito repellent incense and soap company also operated by never set. Our efforts are progressing smoothly, and never settle needs to expand and perform its work. To this end, the shopkeeper chose to fulfill by Amazon (Amazon order processing service), allowing the Amazon order processing center to keep the product, and Amazon provides customer service for the product selection, packaging, distribution and delivery. There is a problem. There is no solution that integrates fulfillment by Amazon with woocommerce. Never settle did more research and found that this is one of the most demanding ideas on the woocommerce ideas board. So they built it themselves, and we launched the fulfillment by Amazon extension in August. Never settle’s fullness by Amazon is the first new extension for new developers. We know that these categories have the most room for development. At present, we only sell 2 POS extensions and a few accounting solutions. Therefore, most of the new extensions of square, Facebook and MailChimp last year are included in this category, and we look forward to seeing more such solutions. Billder hopes to expand payment and distribution in countries where woocommerce is growing. Woocommerce users are all over the world. We have many solutions in payment and distribution, but regional developers are often in a better position to solve community problems and have better service areas. Brazil, for example. Like most countries, Brazil has unique payment and distribution solutions that local sellers must provide. However, Brazil has a unique format for the address field, which may interrupt the payment form. Input: Claudio Sanchez is the developer and Brazilian of the core team. He comes from Brazil, so Brazilians need to succeed in e-commerce

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