Some say worried mothers are better at investigating than the FBI. Motherhood is powerful in caring for, feeding and dressing little humans. Shannon of Ubuntu Baba recognized the opportunity from her friction experience of trying to find a suitable baby belt online and built a beautiful business to serve new mothers with happy solutions. Ubuntu Baba makes parents happy. Read on to the story of another entrepreneurial mother who built a successful business, including prototyping, manufacturing, circulation, her own online store settings and customization. In addition, please understand why she swore love with her marketing strategy.
If you really care about what you are doing and how your products change your life, sales will happen organically. The best marketing strategy is to have beautiful products and really love your work. Shannon claims to be a chain entrepreneur needed from the beginning to online sales. He bought a lot of random domain names, started a small gap business, made digital products, worked for several months, and sold only two (she thinks he sells 100 a week). Good ideas often come from bad moments (friction, dissatisfaction, imperfection), which is Shannon’s case. As a novice mother looking for a way to hug her little human, she spent more than $500 and wrestled with five different babies without joy.
New mother + elastic rap = corner silver bracelet disaster. I finally got the hang of it. In fact, I was already very professional, but in the hot Cape Town summer, all the cloth surrounded us, so we both overheated. Unfortunately, the only place he could sleep was \
Shannon has no talent for sewing, but her father owns a factory that makes outdoor equipment, backpacks and hiking equipment. They started making about 20 a month and now make about 100 (and fight alone to catch up with orders). Suitcases are made locally, so many customers give value to the brand. The locally made suitcases fascinate mothers and babies. In her past life as a web designer, Shannon used WordPress and set up quite a number of woocommerce stores for clients, so it was easy to choose her software.
She summarized the process from entrepreneurship to sales into 10 points. First, I solved my own problems. I know others have encountered difficulties in this field. I made about five carriers and asked other mothers to test them. I collected all the good feedback and bad feedback until I knew that all the feedback was positive and I had the best product on the market. I was allowed to use their feedback as a marketing assessment. Ask my boyfriend to take a handsome picture of my son in the suitcase. I started creating Facebook and instagram pages, joining all online baby software communities, uploading and participating in articles. I made a very basic demo video that showed how easy it was to use my carrier in my lounge and showed all the unique features. Set up online store, mother water
I started blogging about the case. I use Facebook to share and promote blog posts. I spent 50 rupees on promotion and actually sold it to a completely unknown person in Johannesburg for the first time! I did my best to get photos and reviews from the beginning in order to maintain a personal relationship with all customers and use them to further promote the product. I’m very creative. Although it tells people that they can code, it actually means that they can click \
Is it simple? However, many excellent business ideas still exist on paper. Let’s take a closer look at the key decisions and the steps in the process. The naming of Ubuntu Baba is a core part of all product and business journeys. Too obvious, too subtle, too strange, URL is already in use Sometimes it’s easiest to create a perfect axis, but sometimes there are many names before you decide. For Shannon, Ubuntu Baba is a thoughtful and meaningful ticket. As a South African, she watched hard-working African women grow up with babies on their backs in order to make a living.
In African culture, it is natural to \
Philosophy of vulnerability and care one of the questions I ask store owners is how to use marketing to bring people to stores. Shannon’s answer is really fresh (and it makes me think more about how to express common questions!) Tactics? love. There is nothing more real, more honest and more truly valuable than this. If you really care about what you are doing and how your products change their lives, sales will happen organically. You use the right words, use their language, care.
Sometimes people read and buy a press release. Sometimes it takes three months. Sometimes they hear it from friends or look at photos on Facebook. Difficult to measure. The best tactic is to have beautiful products and really love your work. Another highlight of Shannon’s enthusiasm: clickbait aims at the amount of progesterone to convince women that they should be like supermodels during pregnancy, childbirth, childbirth and newborn. Part of her vision for her career is to use honest stories and suggestions to confront the wrong expectations given to them by society.
There are all the fake and brain twists on social media, so I think we should try to be honest with each other. The world needs more vulnerability! The Ubuntu Baba blog is a rich resource containing posts on various topics for novice mothers. Because of sincerity, this content is what her customers should pay attention to, that is, the best marketing (love). Shannon uses his blog to expose product development and production processes (such as project wrap conversion) and guide people into the behind the scenes stories of the brand and business. This is a good way to build community awareness.
From personal stories to suggestions and prizes, Shannon has created Ubuntu BA with various themes
Write faithfully on Ba blog# Toa appynow is our slogan. I remember when I was holding a screaming baby in my arms. I hope that in the future when he doesn’t need me very much, I will be myself. I want to be as happy as other moms on instagram! There’s no need to do this. Baby clothes can frankly change the scene to the new mother. The suitcase helps mother create a happy \
Create a beautiful guide form using sizer and mailmunch. Social media is also a necessary way for Ubuntu Baba to keep in touch with customers. Shannon works with WP social icons to display social icons on the website, encourage attention, and spend a lot of time creating excellent content for instagram, pinterest and Facebook. New mothers spend a lot of time posting pictures of their children on Facebook and conducting surveys appropriate to the level of the mommy group and the FBI. They also use instagram to record their children’s lives, which means we have to be together. When 3K in the community, I got more than 400 likes on Facebook posts, which is impressive no matter what I think. Her suggestions for social media are as follows: Find out how long your customers spend online and make sure you’re there too (that’s why Ubuntu Baba can’t be found on twitter). Shannon’s biggest problem has always been to find a stable express service to smoothly deliver orders to customers. At the beginning, only two or three were sold a month. Orders came directly from around Cape Town. Post offices were used in countries with many orders, but express companies were still needed in the end. After two rather bad experiences with regional service providers, the active person in charge of a company saw the brand online and approached her. They are nearly 30% more expensive than the two companies she used before, but aware of the harm that poor service delivery has brought to her customer experience, Shannon decided to reduce costs and try. The service was very good and completely changed the way she worked. Since then, in order to support the business, I decided to work only with the best people and companies. Successful online business usually depends on the quality balance between choosing to be a partner and the service provider of the partner. If you’re looking for reliable products, check out the complete list of distribution integrations that work with woocommerce. Find reliable partners through multi distribution integration. Growth also means changes in storage and first-time employment. Shannon maintains inventory at her home (it drives him crazy and makes a mess in his boyfriend’s office) and completes all her duties, but a month ago, she hired an Operations Coordinator to work in the factory and run utubaba. Express delivery, inventory, distribution, customer service, etc. What is Shannon’s best advice for SME owners? Please focus on small victories. Running your own business is a hard job, so congratulate all the little things. Nothing can match the WhatsApp message sent by a happy mother late at night. They are the best. Product innovation, honest marketing, truly valuable content and touching stories of small business owners who have opened up the path of dialogue. We will pay more attention to the right struggle Bar space with more concern and exclamation. Is there a story you want to share? If you’ve built something truly unique using woocommerce, please leave a message with a link to your store. This may be the next store highlighted here.
