The woocomerce store owner uses your store to guide traffic, and then spends a lot of time and money switching visitors. But most visitors leave without buying. It is worth mentioning that 69.57% of shopping carts will be discarded today. In order to increase the sales and revenue of stores, the settlement process must be improved. Optimizing payment pages is an area that retailers often ignore. They want to find ways to improve online revenue. In this post, you will learn some ideas to optimize the payment page, which can help increase revenue and give customers a good payment experience. This document will help maximize all transformations. Some ideas are related to using part of the code, while others can be implemented using plug-ins.
Woocommerce settlement optimization the following are feasible skills to improve the settlement experience of stores and increase more revenue in the long term. 1. On the settlement page, delete the header, sidebar and footer. The ultimate goal of the settlement page is to make more conversions, sell and create customers. If this is the goal, don’t show what you don’t need to show. The more clickable buttons are displayed, more customers will click and leave the payment page. 
2. Hide unnecessary fields. Many shoppers give up buying because of multiple payment forms. Some closing fields may not be required for the business. Shoppers are confused or frustrated when looking at a large number of fields to complete potential purchases, so they don’t like to fill out a large number of forms.
Therefore, fewer form fields must be displayed. This will not overwhelm visitors and is more likely to turn to customers. It is recommended to use up to 8 closing fields. The standard checkout page of the woocommerce plug-in contains nearly 20 fields. Here are some fields that woocommerce stores can delete to optimize the payment process: By default, the company name field is a mandatory field that customers must fill in on the payment page. However, if it is sold directly to customers, this field is irrelevant. For example, if you sell food to consumers in an online store, the company field is not required.
If it is sold to consumers and businesses, it is recommended to keep it as an option field rather than delete it. This means that the customer has a choice when creating. Most consumers who buy products online through the telephone number field have great concerns about the protection of personal information of data. They worry about the way marketers use data. Therefore, people have a natural attitude of doubt and uncertainty about sharing personal information such as telephone numbers. In 2018, the EU introduced gdpr, which is also slowly followed up in the United States and many other regions to protect consumers’ personal information.
Asking visitors for phone numbers on the checkout page may reduce the conversion rate. There are more and more doubts about the protection of personal information, and the probability of giving up buying is also higher and higher. It is recommended to delete this field if the order delivery does not require a phone number. The second address field the second address field will cause a lot of confusion and often interrupt the purchase process. This is not a common field because it applies only to a few users. It is recommended to delete this field. 3. By default, the invoice address is used as the delivery address. It is better to have fewer form fields so that visitors can complete the checkout process in a short time.
The invoice receiving address is the field group that the customer must fill in on the payment page. In most cases, store customers do not need to fill in the invoice receiving address and shipping address because they are the same. The main reason most online stores require reimbursement information is credit cards
Match information. This helps reduce fraud. Stock and paypal payment gateways have been optimized. Therefore, if the store supports such payments, no additional steps are required. 
4. Coupons should be less conspicuous. Coupons help woocommerce store grow. They can attract new customers and offer discounts to encourage \
But it’s important to note that coupons reduce the profits of stores. If it’s eye-catching, users will be distracted, leave the payment page and search for promotion codes in online stores. The coupon part is displayed in a conspicuous position, which is difficult to ignore. There are many repair methods. You can hide, rename, or move to another location. If you decide to move, it is recommended that you place it above the desired form field. The visitor said, \
This can lead to a wrong checkout environment because the customer sees a huge red signal flashing at the top. You can use inline validity check instead of male. Visitors will know exactly what to do to move on. 6. Delete form field labels. Many online stores use labels in form fields. However, please note that labels can confuse store customers and make it difficult for users to fill in fields. Recent research by UX matters has shown that the most effective method is to display above the input field without using inline labels. This is because the user interface is clean, so it leaves a good first impression. There is no label, it looks neat. In addition, it also provides a user-friendly mobile payment experience. 
7. If you use IP addresses to automatically sense woocommerce stores in countries operating around the world, payment options, call and delivery options should be changed according to the customer’s location. If it is not possible to ship or sell in a particular country, it is better to notify in advance rather than add the product to the shopping cart. Then they found out that your store would not be sent to that location. Automatically detect the customer’s IP address. The checkout page automatically selects the country \/ region according to the IP address. This will display the correct information on the payment page.
This saves a lot of time and visitors immediately inform whether they can buy the product. 8. The address based on postal code \/ postal code automatically detects that about 4.7% of customers have delivery errors on the settlement page. Although the number seems small, store owners charge an average of $35 to $70 per error. This will affect the profit margin of woocommerce stores. However, the introduction of zip code confirmation in the checkout page can reduce the risk of sending items to the wrong address and reduce the overall transportation cost. In addition, zipcode \/ pastalcode validation checks can reduce the number of form fields that visitors must complete. Save time and reduce the problem of giving up shopping carts. There are many woocommerce extensions that can help you confirm your zip \/ postal code.
9. Multiple payment options there are many offline and online payment options on the woocommerce payment page. If the store does not have enough payment options or the card is rejected, the potential customer will abandon the shopping basket. Same as visa and MasterCard
Customers should be provided with a variety of payment options, including existing options. It is recommended to add PayPal payment gateway, which is a popular choice for customers. 10. As mentioned earlier, customers always worry about their own information. If there is no trusted seal or the site does not have SSL encryption, many customers will give up shopping carts. Because they think potential customers are unsafe. Therefore, it is recommended to add trusted sealing and SSL encryption to ensure that users feel secure. This will increase the conversion rate and increase revenue. 
11. Ensure that your card information is safe for customers. Credit card fraud is increasing every year. You need to make sure that store customers are not victims of fraud. In addition to installing SSL, adding trust seals and displaying privacy policies, it also ensures secure purchase. Displaying policies and trusts on one page is very effective because visitors can also see them before entering payment information. 
12. Best customer reviews emphasize that most store visitors are \
