Is it better to settle on one or more pages on woocommerce? This is one of the problems worth millions of dollars in e-commerce. This post compares woocommerce one page and multi page checkout. We will analyze the pros and cons of each option and tell you when to use it. It is no secret that if you want to have an e-commerce store that successfully checks out one to many pages, you must attract people to the business and convert them into customers. The more people convert, the more benefits. Payment is the most important page in the purchase process, because it is actually the place to end the sale.
We have learned the importance of optimizing payments to customize payments and maximize the transition. But shoppers were also asked about the number of steps required to buy products. Complex payment is one of the main reasons why you give up your shopping cart, so your task is to provide a relaxed and comfortable shopping experience as much as possible. In recent years, many online stores are trying to add quick buy buttons to simplify payment. Single page payment is very popular. However, other e-commerce experts especially like multi-stage payment for high-priced products. This debate has lasted for some time, and today we will try to answer this question. Which is better? Is it settled on one or more pages in woocommerce?
As can be seen from the payment name of woocommerce page, one page payment displays all elements and fields of payment on one page. This includes billing and shipping addresses, shipping options, payment information, and other information. The idea behind it is that customers can enter all the necessary information on one page, which helps to reduce the abandonment of shopping carts. Let’s look at the advantages and disadvantages of one page settlement. Advantages of single page payment: according to the survey, 21% of users give up the shopping basket because the payment process is too long or complex. Displaying all payment elements on one page and shortening the process can reduce the abandonment of shopping carts and improve the conversion rate. Fewer steps for customers: shoppers can view shopping carts, enter information, pay, etc. without browsing other pages. Everything is done in one step. Speed: because users enter all information on the same page, single tab checkout is faster than multi tab checkout. Shoppers can save time because they don’t need to load screens between pages, reducing browsing time. In addition, customers can update and change details on the same screen without switching back and forth. Higher conversion rate: several studies have shown that the conversion rate of single page payment is 10-20% higher than that of multi page payment. It depends on the type of product you sell, but in general, simple, short checkout pages tend to have better conversion rates. Easy to understand: since all shoppers can view all information on one page, woocommerce single page payment is usually easy to understand. From the beginning, customers can see all the fields created for the order, so you can know what they should expect. Overall, because the process is shorter and all fields can be viewed from scratch, users tend to think that it is easier and faster to complete a single tab. However, single page payment also has some disadvantages.
Disadvantages of single page payment site speed: if a page has many elements, the site loading time may increase. Shoppers want to buy quickly, so it is recommended that you check whether the payment page loads quickly. Otherwise, time sensitive customers may be lost at this stage. High.
May overwhelm customers: displaying all claim, delivery and payment fields on one page may be burdensome for customers. Optimize the checkout page and delete unnecessary fields to avoid disturbing shoppers with too many fields. Limited analysis: single page checkout makes it more difficult to track and analyze when and why shoppers give up their shopping basket. Unlike multi-stage payment, analytics cannot identify when customers leave the payment process. When to use single page payment? Single page payment is particularly useful for digital and able products. Since the user does not need to enter the address and delivery details, there are fewer fields to enter, so simple payment can be made. In addition, if you register or revisit users, one page checkout is a great choice to save details and allow shoppers to checkout faster. Finally, people buy more and more goods online, but for inexpensive goods, single page payment often works better.
In the best woocommerce single page payment plug-in woocommerce store, the easiest way to optimize single page checkout is to use the plug-in. Although there are many tools, woocommerce direct checkout is the best in terms of function and cost performance. This advanced plug-in is designed to help simplify the payment process and improve conversion rates. In addition to the shopping cart form and all settlement details on the settlement page, you can also delete the settlement field, add the quick purchase button, and quickly view the product without leaving the shopping cart page. More. Direct checkout is an advanced plug-in. There are three advanced programs, including the basic free version and advanced features from $19.
For more information about single page settlement, please refer to the following post. The best woocommerce single page checkout plug-in for creating single page checkout in woocommerce. Woocommerce multi page checkout page checkout does not display all checkout elements on the same screen, but multi-level checkout disperses the checkout steps to multiple pages (usually 3-5 pages). In each step, the buyer must input personal information, invoice receiving address, delivery method, payment information, etc. Multi level settlement divides the settlement process into multiple pages. Although it is slower than single page payment, I think some users have more time to view and confirm the details before ordering, so it is more comfortable.
Male Amazon uses multi-level payment. To continue woocommerce’s analysis of single page and multi page checkout, let’s look at the advantages of multi page checkout. The advantage of using multiple payment pages is easier to identify and analyze when customers leave the payment process. This is important for performing adjustments and improving conversion rates. Enhance security: the slower the process, the more customers tend to enter details step by step, the more secure they feel to buy. This is particularly important when shoppers buy high priced goods. Simple layout: extending the checkout field to other pages will reduce the internal capacity of each page. This will result in a cleaner and less dominant checkout page than a single page checkout. Show progress: some experts say showing shoppers how close they are to completing their purchase gives them motivation to complete their purchase. They claim that they don’t like us to leave our work unfinished. Therefore, by showing the steps they left behind, we feel encouraged to achieve the goal (order). In a word, multi-level payment usually has a cleaner layout and users are more assured of purchase
Make sure. But like single page payment, it also has some disadvantages. Let’s have a look.
The disadvantage of multi tab checkout is time-consuming: multi tab checkout is often slower than single tab checkout. Too many steps in the process may prevent users from completing orders. Abandon the shopping basket: as discussed earlier, one of the main reasons for abandoning the shopping basket on the settlement page is that the settlement time is too long. Each time the customer goes to the next step, a new page must be loaded. If there are too many steps, the user’s attention may be distracted and leaving may increase. Modifying information is more difficult: as each step occurs on a different page, it is more difficult to modify or change information. For example, if you find that you want to settle but there is an error in the shipping address, you must return to another page to modify it. This can lead to frustration and increase the likelihood of giving up the shopping basket. When should I use multi page payment? Multistage payments tend to work better on high priced products or projects that require more careful decision-making. Customers can view all details, shipping address and price again before ordering, so it’s more comfortable. To make the most of this, you must allow shoppers to view all information as they move from one stage to the next.
Excellent woocommerce multi-level plug-ins woocommerce has several excellent multi-level plug-ins. If you are looking for advanced tools with rich functions, yith multi-level payment and Arg multi step are your best choice. Both aim to provide better customer experience and higher revenue. Yith multi-stage starts at $69 per year, but Arg multistep can be purchased at codeanyon for $19. On the contrary, if you want to start for free, WP multi step is a very good option. The tool has everything you need to create an effective multi-stage payment at no cost.
Bonus: in addition to the one click check-out, one page to multi page check-out battle, there is another type of check-out that is very popular in recent years. One click payment (also known as quick purchase) can help customers skip some steps of the payment process and buy faster. In this way, users can purchase the required items by clicking 1 ~ 2 times without entering details every time. In addition to saving shoppers’ time, the quick buy button also helps to improve the conversion rate and reduce the departure of shopping carts. Therefore, most e-commerce stores provide the possibility of one click purchase through the quick purchase button. There are three main ways for woocommerce stores to add one click payment.
To see the various options for using plug-in programming (direct coding) shortcut code, check this guide. If you’re looking for a quick solution, check out woocommerce’s list of best quick buy buttons. Conclusion in general, check-out is one of the most important pages of all online stores. One page to multi page billing disputes are age specific. In recent years, one page checkout has been very popular, but there is no solution for all situations. Single page checkout tends to have fewer steps and is faster than multi-step checkout. This usually increases the abandonment of shopping carts and conversion rates. However, this may overwhelm customers and make it difficult for them to analyze shoppers’ behavior at the cashier. If you are selling a able digital product that is not too expensive, single page payment is a good choice. Instead, multi-level settlement disperses settlement to multiple levels. In general, the layout is cleaner, making customers feel safer and providing better analysis. But it also comes at a price. Shopper
