Do you want to improve customers’ shopping experience and increase sales? This guide provides various strategies to improve payment and conversion rates. Check out the complete guide to woocommerce payment optimization. Why improve the woocommerce checkout page? Checkout is one of the most important pages in the woocommerce store. Convert visitors to customers and close the sale. This may sound like a matter of course, but recent research shows that nearly 70% of shoppers discard shopping baskets at checkout. One of the main reasons is that the payment is too long or complex. Considering how difficult it is to guide male users to the website, it is necessary to confirm whether woocommerce payment is optimized. This can provide customers with a better purchase experience and improve the conversion rate. To improve the calculation, we must slow down the process and eliminate the interference and trouble caused by friction. This is your payment page. You need to build trust and provide sufficient payment options.
With a better understanding of this, now let’s take a look at woocommerce checkout page optimization techniques and increase sales. Woocommerce checkout optimization tips and essentials the goal of woocommerce checkout optimization is to create a checkout page without convenient checkout functions, additional checkout options and unnecessary fields of interference factors. Therefore, we will show you various ways to achieve this goal. Settlement page customize settlement process shorten delete unnecessary fields order auto complete trust badge generate local call intention price display detach pop-up append recover shopping cart email use multiple payment options user create account allow condition field add these elements open different aspects of settlement page Because it is kind, you can apply elements that are more suitable for the store. Let’s take a closer look at each one.
1) Start with the simple of customizing the settlement page. The easiest way to apply for woocommerce payment optimization is to customize the payment page. The default woocommerce checkout page may be a little large and is created when customers buy something on the website. Therefore, you can perform other steps to remove unnecessary fields from various locations. You can also reorder fields to make it easier to populate and add extensible fields. The best solution for this is to use plug-ins.
Although there are many checkout tools, this demo uses woocommerce checkout manager. Checkout manager is an excellent advanced plug-in that can add, edit and customize all important elements in the checkout field. This includes changing the name and highlighting important items for ease of understanding and avoiding customer skipping. And that’s almost scratch the surface. You can also add comments and messages, or activate the account creation process before payment. You can also force customers to include shipping addresses before checkout and enable the upload field on the checkout page. So let’s look at how to use woocommerce checkout manager to optimize the woocommerce payment process.
The woocommerce checkout manager plug-in must be installed before woocommerce checkout manager is used. Therefore, open the WP management panel and navigate to plug ins > new. Then use the search pane in the upper right corner to search for woocomerce’s checkout manager. In the checkout manager of the woocommerce search card, click Install, and then click activate. Access checkout manager options now:
From the board sidebar, go to woocommerce > checkout.
Here you can view multiple tags and customize various fields of the settlement page. For demonstration, we will enable force shipping address on the checkout page and add messages before and after checkout. Click the option you want to save the customization, and then select the option you want to save. You can also enable more personalized fields for the checkout page and customize existing fields. Simply navigate to various tabs, such as billing, shipping, add, email, etc., and add, delete, or customize each field. You can change field labels, locations, or force assignments for your checkout process. The amount of freedom this plug-in can get is very large.
You can also choose to manually use the special PHP hook to customize the woocomer settlement field. You can learn more about these and many other items in the tutorial of customizing woocomer checkout fields. After completion, you can compare how comfortable the checkout page created by the plug-in for customers and how clear the fields and checkout customization are. Before customizing checkout, the checkout page contains eight fields. Considering the optimization and smoother process, this is too much.
After checking out, after applying the changes described above, view the settlement page. Before and after check-out, you can see that the company name, country \/ region, city \/ city and state \/ region fields of the added message disable the activation of forced delivery address. Shoppers only need to enter three fields, the settlement speed will be much faster and the conversion rate will be improved. 2) One of the main reasons to shorten the payment process and give up the shopping cart is that the payment time is too long. Therefore, another excellent option to optimize woocommerce payment is to simplify and automate the payment process. For example, you can create direct payment links to shorten the shopping search and payment experience. You can also consider creating a single page payment page so that users don’t wander between steps. Alternatively, you can add a \
The tool is designed to simplify the payment process and improve conversion rates. The plug-in comes with excellent woocommerce checkout functions, such as skipping additional links on the shopping cart, quick buy buttons, deleting and changing checkout fields, and customizing additional buttons on the shopping cart. So let’s take a look at how to shorten the checkout process and choose to optimize woocommerce checkout in the store. The woocommerce checkout plug-in is activated and the plug-in installation starts. On the WordPress dashboard, navigate to plug ins > new and use the search window in the upper right corner to search for woocomer’s direct checkout. Then click Install and finally activate to complete the installation process.
Now you can click woocomer > Direct checkout on the dashboard sidebar to use all the functions of woocomer’s direct checkout. To demonstrate how the plug-in works, we will activate some of the functions provided by the plug-in. First, in the general section of the direct checkout plug-in, enable the add to cart redirection option. Then change the \
preservation. Then go to woocommerce > Settings > Products tab and activate the redirect to shopping cart page option after the addition is successful. This helps activate the quick purchase option for the product and speed up the checkout process.
Now, if the customer clicks the \
The main disadvantage of is that sometimes it takes hours or days to confirm the payment. Therefore, in order to better integrate with paypal or stoom, the outstanding function of woocommerce payment optimization is to allow users to automatically complete all orders. In this way, the customer can confirm the order immediately, which makes the process smoother. The best way is to use the order fulfillment plug-in. With this tool, users can quickly purchase items without having to repeatedly enter all payment details. In addition, customers do not have to wait for order confirmation because they are executing the plug-in. Using the intuitive function of auto complete order, you can change the auto complete details according to the order. Therefore, it is very convenient to automatically complete virtual orders and actual orders. In addition, the plug-in can be used with PayPal, stoom and sagepage to ensure users’ full trust in payment details. Therefore, if you are looking for a way to eliminate the trouble of waiting for customers to confirm their orders, please check the plug-in! Now let’s take a look at how to make the most of this plug-in. Install the autocomplete orders plug-in. To install autocomplete orders, open the WordPress management panel and navigate to plug ins > Add. Then, use the search window in the upper right corner to search for autocomplete orders and install and activate the plug-in. To access the autocomplete order settings, go to woocommerce > settings and click the autocomplete order tab. Then, to open the plug-in function, use the mode drop-down option to activate auto complete order in one of the following three options. Only virtual product pay orders all pay orders for all products all order names (paid or unpaid) are self-evident, so you can choose to enable auto complete orders for the required options. Then save the changes to enable automatic order completion. Woocommerce PayPal must be enabled. This includes PayPal token settings, so let’s set up PayPal ID tokens for auto complete orders. To set up a PayPal ID token before setting up an auto complete order, you must log in to your PayPal business \/ Marchant account. Then click the settings Icon to go to profile settings. Then go to the seller tool, go to website preferences, and click Update. Male scroll down to auto return and change to on option. Then create a return URL page. This is the page automatically redirected after the customer completes the payment. Audit page, page showing related products or other pages. Add the return URL and click save. Scroll down to the payment option. This will provide the payment data transmission token required by woocommerce. Now save the token and return to the WordPress administration dashboard. If you haven’t set woocommerce’s PayPal standard, now is a good time. To do this, you must set the PayPal API key. You can check this guide for details of the whole process. PayPal payment data transfer (PDT) and order auto completion integration first go to woocommerce > settings from the dashboard sidebar, and then click the payment tab to open woocommerce settings. Then click management next to PayPal and go to the PayPal woommerce option. Male scroll down until you find the PayPal ID token field and paste the ID token saved in the previous step. Edit the remaining PayPal settings and change to
Save changes. The autocomplete orders plug-in should now be set up on the website! Check the plug-in documentation to understand the full functional scope of the plug-in and the items that can be activated. 5) As trust badge generators buy more and more products online, network security has become a very important topic. Therefore, 17% of shoppers do not trust the website, so it is not surprising to give up the shopping basket during check-out. As a result, you can add a trust badge on the payment page to optimize the payment in woocommerce and ensure the security of customer data. This includes adding badges to payment gateway services such as PayPal and stock, so you can see that the website fully supports all these payment methods. In this way, shoppers can not only check out easily, but also gain trust and buy products without worrying about the misuse of checkout details and personal information. To add a trust badge to the checkout page, use the function under the topic. You must edit the PHP file. Therefore, click Shape > Theme Editor to open the custom theme file page. Male then click the topic function file using the topic file list on the far right. This is your function. This is a PHP file that can add custom functions to your website. Open the file and use the editor in the middle to add the following PHP code: add_action( ‘woocommerce_review_order_after_payment’, ‘add_content_on_checkout’ );
Function add_content_on_checkout(){
echo \
}If possible, paste to the bottom of the editor and click update file. That’s all! The woocommerce payment page must now display the trust badge. You can also use the woommerce hook to add more elements to the settlement page. For more information on how to fully customize the payment page, see this guide. 6) Making users’ currency display products available worldwide is also an important focus of all e-commerce businesses. Using US dollars or euros as the store currency is a valid option, but users are advised to provide the option to view prices in local currency. Therefore, enabling the currency conversion option in the store is excellent for the woocommerce payment optimization idea. In this way, we can accurately know the amount paid by the customer when using the product. To provide a better buying experience, there is no need to open other tabs to convert currency values. This is especially convenient when customers check out, so you can check whether they are satisfied with the amount paid in local currency. The best way is to use multiple currency plug-ins, so we recommend that you check the guide to the best currency conversion plug-in of woocommerce. 7) Another sensible strategy to improve the generation of additional guidance for disengagement intention pop-up is to enable disengagement intention pop-up. This allows the user to provide a pop-up window when closing the shopping cart or shopping page without completing the payment to solve the problem of abandoning the shopping cart. Some people may find it annoying to exit the pop-up menu, but it’s actually quite effective. Research shows that the conversion rate can be increased by up to 10%. The \
You can use ter or any other tool. 8) Considering that most e-mail users will give up their shopping cart, another interesting tip for woommerce to optimize payment is to send e-mail to recover their shopping cart. To do this, you must first capture the customer’s email. Restoring shopping cart e-mail is very effective and is used by many e-commerce stores around the world. These vary by store and email industry. You can offer discounts via one email or a series of emails, including products in the shopping cart. No matter what option you choose, the goal is to remind shoppers of all the items left in the shopping cart and guide them to buy. For more information on how to use the abandoned woocommerce shopping cart and e-mail recovery shopping cart, please review this document. 9) Providing customers with a variety of payment options and shoppers with a variety of payment options is a good way to reduce giving up shopping carts and optimize woocommerce payment. In the current context of e-commerce, many payment services have opened up the way for secure online transactions. Each payment gateway provides a variety of options for different users around the world. Therefore, it should be more convenient for users to pay for multiple products. PayPal, Stripe, Authorize. Net and other services. Woocommerce fully supports these payment gateways and is very easy to integrate with the website. Therefore, in order for customers to use a faster and more secure checkout process, the settlement gateway service must be enabled in the store. The article on how to integrate paypal and stock with woocommerce describes the benefits and best practices of using payment gateways in stores. 10) Allow users to create accounts, allow users to create accounts, which is beyond the requirements of the community. For example, you can allow logged in customers to save preferences related to store options and filters. But that’s not all! You can also choose to save cart details and payment options. You can also use your account to activate more boot creation opportunities. You can offer products related to the last product you purchased, offer exclusive deals, or generate specific discount coupons that shoppers can receive directly through your account or email. In addition, by integrating account functions and payment options, customers can store payment methods and personal information. By default, all information is populated on the checkout page. In addition, it is also very effective in combination with quick purchase button or direct payment link. 11) Adding conditional fields and attaching conditional fields is another excellent payment optimization skill of woocomerce. The condition field allows you to show or hide fields based on the values of other fields. This can improve the user experience and improve the conversion rate. For example, suppose you can choose to pick up or deliver to your door. You can create a condition field to display the address field unless the user selects the shipping option instead of the many optional fields that shoppers must enter with the address. The best way to add a condition field to woocommerce is to use checkout manager. This plug-in can easily create simple and complex logic, customize checkout and speed up the checkout process. Here are 3 advanced programs, free version and from $19. If the plug-in is very easy to use, but you need instructions on how to add condition fields, please check this guide.
. woocommerce payment optimization prompt time in general, check-out is one of the most important pages in all online stores. The design will have a great impact on the conversion rate and shopping cart disengagement rate, which needs to be continuously improved. In the woocommerce payment optimization guide, we looked at how to improve all aspects of payment to obtain a better leading conversion rate. Although there are many things to do, here I show things that may have a greater impact. To sum up, let’s summarize a few things we can do to optimize the payment page. Customize the quick purchase and quick add shopping cart buttons on the settlement page to automatically complete the settlement process, shorten the order and delete the settlement fields not required for quick confirmation of the order. The user-defined call is displayed on the settlement page with the trust badge, and the disengagement intention is displayed on the settlement page of the store price display. Multiple notices of adding and restoring shopping cart and e-mails pop up There are many things you can do to better manage payment gateway options, additional payment options and account integration payment pages. If you are looking for more tools to improve payment, we recommend that you check out the list of the best woocommerce checkout plug-ins that can be used to optimize the woocommerce payment process. What other strategies do you use to improve conversion rates? Please let me know in the comments section below!
