You may already know how search engine optimization (SEO) works and why it is important. However, it is not enough to use keywords in posts and create compelling meta descriptions. In order to get the best website performance, you also need to use image SEO. In this post, we will learn more about image SEO and how it helps the WordPress website. Then, we will share some practical tips to optimize photos. What is image SEO? Images divide the content into digestible parts while making the site more visually attractive. However, photos also contribute to the overall performance of the website.
Whether setting up the first word press site or performing an SEO Audit, it is important to spend time optimizing images. This process may include creating alternate text, compressing images, or using related keywords in file names. If executed properly, the search engine rollback program can understand the content more easily through image SEO. As a result, you can improve your ranking in the search engine results page (SERP). Optimization can also help photos appear in parent image search results. Finally, image SEO can also help improve site performance and user experience (UX). For example, compressing photos and using the correct image size can load websites faster. Page speed is Google’s ranking element, and this process can further improve the visibility of SERP.
How does picture SEO help your website? As mentioned earlier, image SEO may help websites. Let’s learn more about the impact on site performance. In 2020, Google launched the core web vitals project. This is a set of measurement items used to measure the performance and quality of the site. You can use tools such as pagespeed insights to test the website. It is well known that images may affect website scores. The paint (LCP) score with the largest content represents the time it takes to load the largest element from the website. In many cases, this element will become a photo.
Pagespeed insights also provides some suggestions for optimizing the image. Large image files will slow down the website and keep away from many visitors. Slow loading time will also damage SEO. Google regards loading speed as a quality indicator. They want to be able to quickly find the information users are searching for. Therefore, optimizing the image can load the page faster. This growth rate will bring better UX, improve the visibility of search engines and impress website readers.
Image SEO can also improve the accessibility of the website. Especially when you use alternative text to describe photos. With this function, users with visual impairment can better understand photos. In the next section, we’ll learn more about alternate text (and other best practices for image SEO). Six best practices for optimizing image SEO now we have a little understanding of how image SEO works on a larger scale, so now let’s look at some best practices to improve site performance. If you do follow these 6 tips for optimizing photos, your website will flourish.
1. As mentioned before specifying the descriptive file name in the image, using image SEO, search engines can understand photos. You can do this more easily by specifying the file name that contains the description in the picture. Basically, all photos taken with the camera and transmitted to the computer are img1234. The file name will be the same as JPG. This title provides information about the image content.
No, Therefore, before uploading an image to WordPress, you must specify an appropriate name for SEO. It is recommended to avoid using regular file names (for example, \
2. For stations with more image compression and scaling media, it is recommended to optimize the image according to the speed. Large files bring more burden to the server, occupy a lot of space in the site storage, and the loading speed is much slower than that of small files. For this reason, it is recommended to compress the image before uploading it to the WordPress site. You can do this with your favorite image editor or online tools such as tinypng. You can install image compression plug-ins, such as androg or imageify. The tool automatically compresses all photos uploaded to the site.
The optimization tool reduces the file size of the image and makes the website easier. There are two main types of compression: Lossy compression: helps to remove large amounts of data from image files, but affects photo quality. Lossless compression: make the image file smaller without affecting the quality. In addition to compressing photos, you may also want to use the correct image size on the page. By default, WordPress generates different image sizes for each photo uploaded, including thumbnails, medium and large photos. It is recommended to use thumbnail version in the image of blog feed. Similarly, when designing web pages or using them in blog posts, you must adjust the size of the photos appropriately. If the image used is larger than the image needed, the page will only add unnecessary burden.
In addition, you may need a smaller file size JPG instead of transparent PNG or animated GIF, so it is recommended to use the correct format for the image of the site. In addition, if possible, you need to see how to provide a webp image (if there is a fully updated WordPress site, the core should try it automatically). 3. Use images in an appropriate context. In order for Google to better understand images, images must be used in relevant locations. This process includes placing photos near what fits the situation. For example, suppose you are writing a blog post for the best attractions in Paris. In this case, photos of the mentioned places or landmarks must be placed in the relevant sections. You can use text to describe the image to display, as described in this article. However, if you use the same image of Paris in a blog post, you may think Google can’t trust your content unless you mention France.
You can also create a title to make the photo more suitable for your situation. Male subtitles help readers understand what the picture describes or where it was taken. This feature can further enhance the UX of the site. Replacement text (discussed later) also plays an important role in image contextualization. 4. Add replacement text. Replacement text may be the most important component of image SEO. Text describing the content of the photo, which is used by search engines to understand the content displayed in the image. It may be helpful to display relevant content in search results.
In addition, using alternative text, users using screen readers can access images. Tools for visually impaired people. After the replacement text is included, the reader can inform the visitor what the image describes. In the word press editor,
