Create in the same font and use the same palette throughout the site. It is not only a symbol, but also an important e-commerce marketing element. Logos combine brands to achieve a consistent brand image. The layout is also consistent throughout the site. For example, if the text on the home page has a white background and a black background, the entire site will use the same layout. All images are clear. Each product has multiple images. Potential customers can view the product from different angles. The atmosphere of the site is consistent, whether formal, casual or interesting.
A good website layout is more than just creating a visually attractive website. Build trust and brand loyalty. Customers should know that in order to trust you in your business, you can expect to act in a long-term, consistent, reliable and professional manner. Commenters and recommenders are more likely to believe what previous customers have said than you should talk about your products \/ services. If there are few or no comments at all, it is recommended to provide gifts or product discounts for comments (not just 5 stars) to let customers leave Frank feedback.
Fast, simple and safe settlement confirmation if someone decides what to buy from you, please confirm whether they are easy to buy. In order to avoid customers experiencing defects or delays, please use self-service payment services from time to time. Please provide as many payment options as possible so that buyers can easily pay for your goods \/ services in the most convenient way. Can customers or prospects who add live chat easily contact you? You must register your phone number, company address and e-mail address on the website, but that’s not enough. Most people want an immediate answer. This means you need a live chat service so that potential customers can ask questions and get help without undue delay.
3. Compared with retaining existing customers, the cost of attracting new customers is five times that of the original. In addition, the customer retention rate only needs to be increased by 5%, and the revenue can be increased by 125% at most. In order for customers to visit the online store again, the following actions need to be performed: Using e-mail marketing e-mail marketing is not the most effective marketing strategy, but it is very economical. You can contact the previous customer, ask for their true opinions, share information about products they are interested in, and provide special discounts for products and \/ or services, so it is very suitable to improve customer retention.
Remarketing campaign settingsremarketing campaigns are for people who have visited your site in the past. These activities are for those who are already interested in your products and \/ or services, so they can provide a high return on investment. If Google ads, social media ads, or website visitors provide email addresses, you can market them via email. Remember, re marketing is more than simply guiding customers to buy from you. If the re marketing campaign cannot be carried out normally, it may be counterproductive. Create targeted ads to meet the interests of people visiting your website. In addition, to ensure that people who view your ads are interested in the products you offer, you also need to track your ad participation.
Contact the abandoned shoppers. Up to 70% of online shoppers have abandoned the online shopping cart, which makes many e-commerce store owners change their minds about potential customers interested in products and \/ or services and confused about the reasons for refusing to buy. Disconnected shoppers may help understand why people visit the website, start the purchase process, and then refuse follow-up measures. If the customer is hesitant to pay taxes and \/ or delivery fees, please deliver goods and services free of charge\/
Or offer discount coupons. If shoppers say they don’t want to create an account before shopping, please provide the opportunity to check out as a guest. If shoppers don’t trust credit card information, make sure the site uses SSL security and add PayPal payment options. The importance of essential elements of e-commerce marketing Abstract There are millions of online stores for customers to choose from. To stand out from the competition, e-commerce websites must be presented in the best lighting way possible. It’s important to make it look professional. Easy to use and easily found through Google and other major search engines. You may also want to provide a high level of customer service through real-time chat. It also allows customers to easily find previously interested information and contact people who failed to complete their purchase for various reasons. Spending time on the e-commerce marketing strategy described above can increase the customer base. In addition, it is important to maintain current customers and encourage people to leave positive comments and opinions.
