Is it important to have a better understanding of website visitors? Don’t you want to know how much time they spend on your website or from which country? Then, understand the actual behavior of the prospect instead of using numbers. Understand the page performance of the site. These are important data and are essential to improve the user experience. It’s time to discuss popular maps! Find out where they clicked, what they did, and the time to scroll to the bottom of the page. What is the popular map of content show? Why do you need it? Choose the perfect heat map for better UX, make the website cooler than ever, take care of the arranged CTA, and design the website with impressive image and easy to read text! The disengagement rate is reduced! When should I use this tool? What is the final word about popular maps? In short, it is the graphical representation of data. Find all elements related to site users.
Not only can you collect information about what they do, the heat map also provides more information. It can also help you find areas for improvement on the website. You can see what the user ignored. Understand the behavior of page visitors and improve the user experience. All this will lead to the improvement of conversion rate. The heat map graphically displays the required data. To do this, use informative colors. Orange and red are the most prosperous areas. They are mostly dark. Brighter, cooler colors, such as light green \/ blue or yellow, represent less visited places. These tools can become the best friends on the website.
Be part of an excellent dataset for your own use and visual experience! Now let’s see what it actually looks like Why do you need that? Collect, analyze, plan and make decision data! If you want to improve the website conversion rate, this is your solution. You can not only improve existing sites, but also help create new sites. Test a \/ B and compare two possible versions of the website. Use the heat map for analysis and view the version that caused the most conversion. On page 2, you can see which parts and buttons are attractive and which parts are overlooked. Let’s look at some important examples!
Find the best performing areas and CTAs on your website! Get information about where and what visitors see! To reduce the deviation rate, please find annoying and useless elements on the page! Can visitors easily follow the conversion path? You know, small obstacles can stop them. Therefore, heat maps are useful and unpopular because of mistakes. Provide all the information you need to set up a user-friendly website. Finally, traffic will also have a good impact! In order to better UX, it is also essential to emphasize user experience in order to improve the heat map conversion rate. However, only identifying the quantitative data of the site is not enough.
These are just simple indicators of achievement that will help you see where you are going in the right and wrong direction. The only problem is that if you don’t know the real reason, there will be a lot of useless data. Suppose you don’t like the user’s time on the page, session length, or mobility. The problem is that it’s just data. We need to find the reason. In order to improve, we must also ensure the quality data! To this end, you are free to use this excellent UX research tool. Track all important behaviors that may help. For example, let’s look at the conversion path of visitors. If you no longer move from one step to another, you can only view it from the returned quantitative data.
For example, the buttons in the heat map are wrongly placed to find out why the customer chose this method.
Does it help? Therefore, it is very important to focus on creating an excellent user experience. But this is a long-term process. With the passage of time, people and needs have changed. The behavior of visitors will change, so it is important to pay close attention. Therefore, qualitative research should also be carried out! Please choose the perfect one. The question is what do you want to investigate? There are many types of heat maps. It may all have something to do with you. However, you may only need to use one type to find a solution.
Do you want to increase CTA conversion? Do you want to know how long it takes for visitors to scroll through the site? Are you interested in the number of visitors revisiting the page? These types of heat maps provide satisfactory answers to these questions. See what the main types are and what types will help! Click heat map is the type of heat map that shows where the user clicks on the page. For example, you can view the effects of a button, link, or image. Navigation defects will also be highlighted. Use the scroll heat map to view the time the page scrolled or the user spent in that section.
You can also see how many users scroll or leave the page early. Finally, segmented heat maps help filter the sources of site visitors. This is also where the user of each source clicks. Let the website become cooler than ever. Now do you know that using popular maps is necessary? Look at some common potential problems, but if there is no heat map, it is difficult to find a solution! Will well deployed CTA site visitors avoid CTA? How many clicks? Note that the conversion takes place at these points. Here, consumers decide whether to buy products.
Also, make sure the layout is a heat map. In a more conspicuous and busy place, the result is more obvious! Male effectively create an impressive image! Choosing a good image can guide consumers to CTA. To do this, make sure how effective the image you want to place using the heat map is! If the image describes a person, you can use an image in which the eyes or face move in the CTA direction. It will also attract the attention of potential buyers. How long can visitors to a website with good, readable text scroll or read the text of the website? Observe the structure of the content with the heat map to make the text easier to read!
Pay attention to font size and appropriate paragraph length. Investigate how long most visitors scroll down the page. Place CTA and important information correctly! Take care of the design! Is there a lot of terrible or unnecessary information in page design? The heat map shows areas that consumers don’t pay attention to at all. These are worth deleting and improve the traceability and clarity of the page. The disengagement rate is reduced! This tool helps determine where visitors stop on the page. This may also be because it is not clear for him to continue traveling. But other things nearby may distract him.
Sure, can I click? Can’t consumers click? no problem! Please replace with or delete only! Invalid clicks can be converted to actual clicks. How to effectively place in situ links and internal links? If you need more clicks, you need to pay more attention to everything. Place links as far forward as possible to prevent users from scrolling too much. At this time, visitors are still paying close attention. Also, notice what anchor text is. The heat map provides guidelines for viewing where and how to place links. When should I use this tool? When you want to know the performance of the website, quantify and quality
