Many sellers report that theme sales have decreased significantly in the past few months, and some themeforest authors have been hit financially. At the envato themeforest discussion forum, the authors began a large number of topics about the recent sharp decline in income and asked envato to answer, as well as the reasons for the sudden sharp decline. The post generated hundreds of responses, saying that the income of other themeforest authors also decreased, and triggered discussion and speculation about the reasons. Chris Robinson of the elite writer contmpo, who started selling 50 themes on themeforest in 2008, highlighted this issue in his latest post on the themeforest forum. He is \
Many other writers have also experienced a decline in sales on similar topics, and they want to know why. For example: loveishkalsi \
Designnova: \
For the decline in sales of many authors, we put forward the following suggestions: Now themeforest displays a large number of available topics and more and more authors and topics every day, reducing the market share among authors. The latest changes of themeforest website to the back end, front end and UI, additional prices in the settlement of EU VAT tariff, increased competition with other markets where potential customers are frustrated, increased advertising costs, reduced envato saturated theme market, multi-purpose The dominance of full-featured 100-in-1 WordPress Themes has increased. The unfair price advantages of these complex multi-target WordPress Themes are seasonal factors. New support time constraints and Google Mobile affinity updates affect whether themeforest will decline in Google ranking and reduce traffic? The change of themeforest search algorithm themeforest has many topics with poor quality. Buyers turn their eyes to other stores and bring a bad reputation to the market (not a new problem). Although envato frequently asks subject authors to comment on the decrease in sales, what about now?
Zenvato management did not respond formally. The only answer to the forum is from the \
Many full time theme authors rely on themeforest as their main source of pictures, and they are deeply worried about the huge decline in sales. Therefore, although no one can determine the exact reason for the dramatic decline in themeforest sales, most authors agree with some mistakes and hope to get an answer from envato. Chris Robinson may have summarized the following in a recent forum theme post: please trust me. I agree. I’ve talked to other top writers who have been selling here for many years. They’ve all experienced the same thing. It’s not normal. \
Update envato community manager provided comments to themeforest forum, trying to solve some problems and concerns of theme authors in reducing sales. She said: I’m sorry someone has experienced a decline in sales recently. I think this has brought you considerable worry and frustration. Although we can’t answer all your questions, we will try to provide some background information and confidence. As many people know and have mentioned here, the envato market (like all markets) is constantly changing and evolving rapidly. New trends, writers, buyer preferences, discovery tools, etc. will affect the popularity of specific items. The sales of writers may change with the change of day, month or year.
For this reason, we tend not to focus on the sales theme. There are too many factors at work. It is really difficult to analyze the changes of individual author’s sales model. But we can say that the market continues to experience growth every year, and the authors continue to see revenue growth at all levels and in all markets. As it grows, so does competition. It is undeniable that there are more writers and projects on the market than ever before. This is the natural next step for our market and community, so (Gareth and others point out) it increases the need to highlight your project.
Obox, developer of salesgenius’s advanced sales tracking software, also talked about this issue: \
Are you the creator of themeforest? What do you think is the reason for the decline? What are you going to do with it?
