It is almost impossible to determine the accuracy. This is because most website resources are cached in the browser, which may give the wrong impression of how fast or slow the website is actually. This is why it is convenient to use speed testing tools.
Now, you have a fairly broad concept of the location of the website. Using the above method, you can effectively perform two operations. View the general report, the latest SEO technology and the integration of potential problems on the website page. Observe the average loading time of the page, including desktop and mobile versions. More than 2 seconds require immediate attention. In this case, attendance means optimization. Therefore, the second part of this guide will focus on how to optimize website performance to obtain better SEO results.
The best place to start is web hosting# 1: Choosing a reliable hosting company and a cheap hosting company can provide stable performance, but the cheap one is not always better. For low-cost hosting, one thing to keep in mind is that shared plans are used in most cases. The shared hosting plan means that other websites are hosted on the same system as you. Therefore, problems with any other website may affect the performance of your website. What should I do? One is a hosting company specifically for your hosting type. That is, if you operate a website through WordPress, you may want to find a WordPress dedicated hosting company. More popular are Hostgator, WP engine, kinsta, pagely, easywp, etc.
Another option is to investigate companies such as linode and digital ocean. These hosting companies specialize in virtual private servers, which can provide considerable performance improvement compared with the shared hosting plan. For example, digital ocean has data centers in more than 12 locations around the world. You can not only select a specific data center location, but also create a specific CDN (content transmission network) to further improve the performance of loading time. This also brings us to the second point# 2: By reducing your knowledge of the content delivery network, CDN enables you to provide website pages closest to visitors and customers. For example, a website’s data center might be located in New York.
If visitors from Europe try to visit your website, the response time will naturally be slightly delayed due to the distance. However, if CDN is used, the request will be provided closer to the visitor. There are also many excellent companies that specialize in CDN services, some of which are provided free of charge. Cloud plane. True business expert – cloudflare is optimized for all performance. From simple CDN service to more powerful caching engine and SSL certificate. And testing their service is completely free without downtime. Jet aircraft. WordPress users may be familiar with jetpack, but did you know that the package also provides CDN services? Although the features are slightly limited, jetpack is ideal for photographers and photo bloggers. Performance improvements are immediately visible. optics Another WordPress plug-in that optimizes image processing and image file transfer. The advantage is that you can compress the image while moving and provide the image through the content transmission network. As a pessimist about CDN usage, I find that performance improvement is more important than the setup process. Cloudflare and
Provide 100% performance improvement of the same platform without downtime. As long as the server name changes, everything else will be processed.
Male #3: considering the priority of mobile, more people consume content on mobile devices than on desktop computers. As more people can access smartphones with the latest features, the speed changes naturally. As a website owner, this only means one thing. Consider mobile first. From a design point of view, mobile first means that the website is first built as a mobile version. Then slowly switch to the desktop friendly version. But this is not always because many website owners use themes to build websites instead of directly coding websites. Moreover, themes can sometimes backfire because 100% compatibility is not guaranteed. For example, the WordPress theme can be said to be made with mobile in mind. However, when you start adding new plug-ins and extensions, the theme eventually doesn’t work properly. This is not necessarily the developer’s fault, but it is a simple feature of plug-in interaction between different topics. Fortunately, there are several options to address this bottleneck. Always check the interaction between plug-ins and themes. Run tests every time you add major features or implement new changes. If there is a problem, it is recommended that you find an alternative. Instead of using stand-alone themes, it is recommended to use a website builder, which can eliminate the strictness of specific design rules. You can build mobile apps for your website and then add them to your popular app store. In my experience, building with mobile priorities can also help alleviate specific design problems. Mobile sites are much more complex than desktop sites, so considering minimalism can greatly improve website performance. The last suggestion to check is amp – speed up mobile pages. This is a project built and maintained by Google. Amp revolutionizes the mobile experience that users provide for you. You may have accessed multiple amp pages through Google search. The basic idea of AMP is to remove all sundries from the page, so as to provide a clean and mini content page. The biggest disadvantage is that Google provides pages through its own agents. Most importantly, it has very limited customization options. But the performance is absolutely excellent. Some of the world’s largest news websites use amp to serve millions of readers every day to avoid losing performance# 4: Find a balance between content and design, and everyone has different ideas on how to implement the appropriate content strategy. Some people prefer to operate from a design first perspective, while others tend to focus on content presentation. Let’s look at the differences between the two strategies for illustration. The first focus is on the design of the website, as shown in the figure above. Usually, they are the latest websites built with dynamic design patterns in mind. The advantage of this design is the unique feeling, which will attract the attention of readers in some aspects. Another disadvantage is that you can’t intuitively feel more resource usage (and therefore lower performance) and these designs. In the second approach, the examples obtained from the BETOP topic above focus on content rather than design. But this does not mean that design is meaningless. On the contrary, while implementing the design idea, by helping to emphasize the content more effectively,
Use. Not to mention, traditional designs will use fewer resources to load web pages. Therefore, you can decide whether to start with content or design. In most cases, most of SEO factoring will happen, so it is recommended to start with the content# 5: Caching, minimization, resource optimization Finally, you may want to determine whether you are using the latest caching and resource optimization technologies. For all platforms and WordPress, there are many ways to achieve the best performance. If WordPress is the preferred website platform, there are several plug-ins that can make website optimization easier. Litespeed cache – Litespeed cache (LCWP) for WordPress is a multifunctional site acceleration plug-in with exclusive server level cache and optimization feature set. Hummingbird – hummingbird adds new ways to improve Google pagespeed insights by fine tuning file compression, CSS and JavaScript styles and script latency, CSS and JS reduction, deferred load integration and world-class caching, so as to create websites faster. Wpsuper cache – this plug-in generates static HTML files in dynamic word press blogs. After the HTML file is generated, the web server will provide the corresponding file instead of processing the heavier and more expensive word press PHP script. If specific optimization operations can be performed automatically, the production efficiency will be greatly improved. Moreover, today’s plug-ins are very smart and can even understand modern development principles. Therefore, you can use these plug-ins with advanced word press themes without sacrificing flexibility. Website performance is closely related to SEO. Both are complementary in performance, which helps to provide readers with a better browsing experience. At the end of the day, changes to the website should be evaluated taking into account performance. Even small tasks like image compression can greatly reduce the overload time. And the more these small, incremental changes, the faster you can get the best performance. Websites like pagespeed insights can provide a wide range of ideas about the current location from the perspective of Google’s own algorithm ranking. This post introduces performance optimization techniques and noteworthy strategies. Whether you have built a website or plan to build a new website, this technique will provide great advantages in the long run. In other words, website performance will not cause SEO ranking problems. I’d like to hear your views on this issue and your experience in performance optimization. This is an optimization type, focusing on getting better SEO ranking for content.
