Amp detailed guide – Google’s accelerated mobile pages

Enemy’s male amplifier male Google’s pagespeed insights male mobile phone 62 points, desktop 77 points. Male mobile phone 88 points, desktop 94 points. The loading speed of male pindom is 5.94 seconds and the page size is 3.5MB. The loading time is 2.46 seconds and the page size is 381.4kb. Loading speed test of male and female gtmetrix the loading speed of male and female is 18.6 seconds and the page size is 3.49 MB. The loading time is 3.4 seconds and the page size is 314kb. Low loading speed has a negative impact on the user experience. More than half of visitors do not wait for content to be displayed for more than 3 seconds. Accelerated page loading is much faster than standard pages.
This is because the amount of data transmitted using amp Technology is greatly reduced. Moreover, if online shopping websites earn $100000 a day, one second page delay may cause a sales loss of $2.5 million a year. Fast loading is very important for mobile device users. This is why Google acts as a CDN for people who cache AMP in advance and use slow Internet. The loading speed and user experience of the website are one of the main ranking factors of Google. Does accelerated mobile pages itself provide additional advantages in Google ranking?
At the Google search engine journal summit held in Chicago in mid-2016, Google spokesman Harry Illes said that accelerated mobile pages were not included in the ranking elements. However, people related to Google cannot categorically say that amp will not become a ranking element in the future. what do you mean? It is not good to use amp Technology only to rank sites. Nevertheless, rankbrain, who analyzes the behavioral factors of Google ranking algorithm, considers that the website loading speed is greatly increased.
News sites and content items can get the benefits of AMP implementation when entering amp carlercell. This element appears at the top of the SERP above the search results. This will provide additional clicks for publishers and indirectly improve search engine and SEO rankings. Therefore, the main advantage of accelerating pages is high loading speed. Improve the user experience and indirectly affect the location of the site in Google SERP. In addition, thanks to amp carlercell, resources can also obtain other queries. The disadvantages of acceler lady mobile page amp has several disadvantages. The main contents include:
Amp page visitors cannot track the standard Google analytical code from the default version of the site. To track amp views and visitors, you must add a dedicated tracking code to the amp page. Glue for yoast SEO and amp plug-ins make it easy for you to complete. Compared with the home page, the function of accelerating the page is reduced. All classic modules (such as navigation menu, related post block, sidebar, comment form) must be added manually or through plug-ins. In order to improve the loading speed, the visual effect of the site is sacrificed. If Google displays the site’s acceleration page on carlercell, users can read the page without leaving the SERP. To speed up loading, you have to pay for the functionality and appearance of the page. It is noteworthy that most shortcomings can be completely or partially eliminated. However, amp remains a simplified version of the site’s home page.
The result of AMP implementation is that Google can quickly identify AMP on the website. Information about the amp page that created the index will appear in the \
Send traffic to the amp version of the site. Subject to the end of May 2018, about 50% of visitors will visit Google directly from the accelerated page (rather than the home page). Here are some interesting statistics. In the week from May 20 to 26, 1812 visitors visited the test site on Google. 1011 of 1812 are mobile users. Our 842 users visited the accelerated mobile page. If you don’t claim to be a representative, but use examples of specific resources, Google is happy to send visitors to the amp page. On the acceleration page of search engine, the total number of users is 46% or 83% of the total number of mobile users. The remaining 17% of smartphone and tablet owners use home pages with adaptive layouts. The data to be noted include: The refresh rate of accelerated mobile pages is much higher than that of standard pages. According to Google Analytics, the proportion is 86% and 55% on ordinary pages. This may be because the google analytics service incorrectly tracks the performance of accelerated pages. When the user moves from the amp to the home page, the monitoring system will calculate the new access. In this case, the detachment rate of the accelerated page will increase and the session depth will decrease. Amp visitors have a lower percentage of pages per session than adaptive or regular page visitors. Compared with ordinary page visitors, users are much less likely to use the relevant posts to browse other pages of the site. After the implementation of AMP, Google’s traffic increased slightly. The mechanics of appropriate search traffic increase still exist. In order to evaluate the results of using amp, Google’s average attendance per day is about 150, and one resource alone is not enough. Therefore, it is worth seeing the experience of others. Here are some interesting data: The results show that Google said that contextual advertising in amp is more efficient than that on the home page. The additional feeling block displayed in the visible part of the screen increased by 80%, and the CTR of the advertising block increased by 90%. Search engine watch interesting data. Wired magazine has increased CTR links in search results by 25% with the help of AMP. On the accelerated page, the click through rate of advertising increased by 63%. The monthly attendance rate of slate magazine website increased by 44% after the implementation of AMP. In an interview with the Wall Street Journal, CNN officials said that AMP and the home page benefited from advertising equally effectively and generated revenue. Amp loads much faster than the home page. However, you must sacrifice the functionality and appearance of the page. There was no sudden increase in amp traffic at the site after the test. However, instead of testing the standard page of the blog, Google directs all three visitors from two out of every three mobile users to the accelerated page. Some webmasters see amp as an unnecessary variable for Google, while many publishers on the internet report an increase in website visitors and advertising effectiveness. This information helps determine whether to use accelerated mobile pages. How to install AMP on WordPress? For the good luck of WordPress users, accelerating mobile pages can be realized in one minute. To do this, the WordPress development team must install and activate the WordPress amp plug-in. Automatic’s amp plug-in is not set up, but works well in ordinary blog posts and is compatible with almost all word press topics. You can test the amp page in the amp validator. In order to expand the function and improve the appearance of AMP page, it is recommended to use alternative AMP in WP plug-in. Plug in settings
。 In addition, if Google checks the desktop version of the site and AMP, select the desktop version for the mobile priority index. This may lead to insufficient resource adaptation to mobile devices, resulting in traffic loss. You must use the \
Does it make sense to use ated mobile pages? As a global leader in the search market, Google will certainly take a step forward in this project, and others should follow the rules. The logic is simple. The share of mobile communication is increasing and will increase in the future. People will surf the Internet with the help of telephones and watches. Now the coffee machine and washing machine are online. Therefore, the technology of displaying content on the screen of mobile devices will continue to develop. But a few years ago, website owners were skeptical about the need to adapt their websites to mobile traffic. Today, mobile version or adaptive layout is a necessary condition for the effective operation of online resources. Amp Technology is likely to become one of the basic conditions for site efficiency in the near future.

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