Learn how to design product pages and payment pads for e-commerce websites. But are you really designing a website that will help increase conversion and sales? Today, we will start from the second half of the customer journey and focus only on the first part of the customer visit. In this installment, we will discuss five ways to design the homepage of e-commerce websites to increase sales. If you have not set up an e-commerce website, please read the comprehensive guide to planning e-commerce stores with word press. For small websites, the formula for adding conversion is usually very simple, because they provide a less direct sales purpose, that is, designing the home page of e-commerce websites to promote sales. The goal is to provide information, appeal to visitors’ needs, and win over leaders or customers. Since there are few navigation layers to go through and there is usually only one click to guide the document, it is easy to design a clear path to guide visitors from the entry point to the transformation. The
But on e-commerce sites, this can get complicated. The list can be quite extensive and target a wide variety of customers Guiding visitors into the transition is not easy. The best way is to systematically design e-commerce websites to handle each part of the user’s journey separately. For example, you know how to design e-commerce product pages to add transformations. We also know the most suitable payment gateway for fast and secure processing of e-commerce transactions. Consider that e-commerce websites usually do not follow the same pattern as existing business websites. They do not rely on big hero image and rich blank to build brand information. E-commerce websites focus on the inventory and sales of products or services, so the design should rely more on attractive visual effects than attractive words. The
Below, we have designed the homepage of e-commerce website more effectively, and classified the five skills to ultimately increase sales. 1. present the value proposition (don’t say it). Typically, the value proposition is a short description that appears at the top of the hero image on the home page. Usually, as long as there is a descriptive title, oneortwo sentences, and a powerful CTA button, the visitor will say, \
Male quicksprout’s inphotography nipet value proposition. However, there are fewer e-commerce websites. The following is an example of an it \
Obviously, it’s watch does not need to interfere with the description of watches and bracelets and the clear video of the product line. Image refers to oneself. For e-commerce sites with a clear value proposition, you can use it as an inspiration to send messages to visitors with little or no words. 2. for websites that add shortcuts to the title, the simple design and core title and navigation are reasonable, just as wpmu dev does. Male wpmu dev has a very simple navigation bar. This allows visitors to learn more about the value proposition and other home page sections before scrolling down.
SM Amazon’s products are disorderly, so people can’t expect customers to display images on the website or search results. The market size of Amazon is so large that it can effectively integrate all these products in an organized way. Although it is, Amazon is doing some good things, only showing high-quality videos. But it’s a little bad organizationally. This is a well-known and trusted brand, so this image overload can be avoided. Even if Amazon is really good at turning visitors into more customers, for your purposes, I suggest not to use this disordered and overwhelming product and advertising layout to design e-commerce stores. Image should convey the message that the brand wants to convey to customers. This is not a means to increase the potential quantity of products purchased by stores. 4. in order to convey urgency and scarcity, using color is a very powerful tool for web designers. When designing the website, please use color psychology to determine whether you are presenting yourself to the audience and conveying the correct brand style and information. On e-commerce websites that focus on selling products, color may distract unwanted attention. That is, unless color is used to remind customers of messages that are of great help to customers. For example, Leesa. A good example of Leesa’s countdown timer. The pop-up proposal itself is very attractive. However, notice the tick timer in the red section at the top. Leesa told the customer that the action of using bright colors and timers could complete the transaction in a limited time, thus effectively using these elements to convey urgency. Amazon is a brand that uses both urgency and scarcity to allow users to buy as soon as possible. Now Amazon’s \
This is another approach, but it is also an interesting one. Although it is an interesting color choice, I think it works well on very colorful websites. It’s absolutely amazing that the site itself switches to a richer background with a monochrome background. But you have a pop-up proposal that is all black. It really forms a sharp contrast with the rest of the website, and therefore has received extensive attention. The following is an example of a fixed column for the themeforest website: Male promotional banners are very popular thanks to the mobile priority index. In addition to the templates sold on the site and the logo of the theme, themeforest usually has a fairly cool design. However, on the sticky stick, this small touch of color will immediately attract customers to the special proposal. Do you want to increase sales conversion? Then do this… The conclusion is as follows: To improve online conversion, websites must be impressive from the beginning. And it cannot be shaken. This means providing customers with a safe shopping place, a website for quick reading of inventory, and providing customers with the appropriate amount and kind of information they need. Obviously, this list is not the whole design skill of e-commerce. However, we have a more comprehensive end-to-end overview of how to increase sales throughout the user journey through the product page design guide, payment gateway suggestions, and now how to design the home page of the e-commerce website. Is this e-commerce design guide not covered? Please post your suggestions in the comments section below. Label: conversion rate optimization conversion e-commerce e-commerce network design retailer shopping cart
