New e-commerce trends are emerging at an alarming rate. Because it is difficult to get all the latest information, the most popular trends in 2019 are investigated and collected in this post. E-commerce sales will account for 10% of shoppers’ spending this year. Operating or managing an e-commerce store will help you understand the latest trends in the industry. In the end, you know half the battle! You don’t have to follow all the trends listed here, but knowledge can help you identify areas for improvement in the online store. Let’s go! They chat almost everywhere now. The global acquisition of wechat robot is imminent. Last year, wechat robot achieved a huge growth of 24.3% (CAGR). In the questionnaire survey of end users, 45% of users choose wechat robot as the first choice to make customer service requests. The
Another study by drift shows that 38% of consumers prefer to use robots than people. Greetings to our new chatting monarch! 2020 will be a big year for Chat Bot. Salesforce’s global \
Ideas in the box everyone uses email to keep in touch with friends, family and favorite brands. Now there is a new use of e-mail: E-mail checkout. The method by which consumers can purchase directly through e-mail. Interactive e-mail has been popularized by a startup called rebelmail (recently acquired by salesforce). Since then, usage has increased significantly. Do not leave the inbox for settlement. Through interactive email, subscribers can also answer questions, review purchased products, and check out discarded shopping baskets. All this happens in the body of the email. The
For example, Old Navy is used to let customers view product pictures, select colors and sizes, add them to the shopping cart, and then complete the purchase. The following is Harry \
Now is the time to personalize and please customers in a unique way to achieve excellent marketing results. Experian marketing services research shows that the transaction rate of personalized e-mail is six times higher than that of non personalized e-mail. To win in personalization, you must always focus on the customer’s journey. Most shoppers make a survey before they decide to buy, which helps them make a purchase. Build personalized content and search capabilities to attract target customers. Compensate customers for personal information sharing. You can then use this data to personalize your shopping experience. You can also customize the customer loyalty system in the future. The
Guide customers’ online shopping journey. For example, victoria’s secret will guide you through the sports browser selector interface. North Face helps find the perfect jacket. Bodybuilding COM is a simple three-step, right supplement
Help find. IKEA’s planner tool helps you plan your dream house. To provide better service for customers, we must know the secrets of customers! Personalized consumers’ shopping experience helps customers find exactly what they want, thereby simplifying purchase decisions. The
Brands that learn how to do this are more likely to win the competition. Please keep users’ attention. Instagram’s advertising revenue more than tripled in 2018, creating $9billion. This growth is mainly based on the promotion of new e-commerce and is expected to continue until 2019. Instagram is the second largest social media platform with 768million Maus (monthly active users) after the parent company Facebook. By 2023, it is expected to reach more than 1billion Mau. Another popular instagram work is under production. (source: instagram)
Instagram’s e-commerce friendly features are growing rapidly. Their product tagging features and shoppable instagram stories stickers have made brands and marketers a great success. At the beginning of this year, they released checkout on the instagram function (currently in beta, which is not confused with instagram shopping), so that shoppers can buy this product on instagram without leaving the application. Nike, Adidas, h&m, Prada and Burberry are among the best brands to use it today. The
If the best leader content of all hail marketing is Wang (or queen), then video is the best leader. 55% of online users watch videos every day. 90% of consumers believe that product videos are helpful in making purchase decisions. Facebook generates more than 8billion video hits a day. If there is video on the access page, the conversion rate will increase by 80%. Mathematics is simple. Invest in video marketing. Do you still subscribe to the super hero League? Another area of concern is real-time video streaming. According to the statistics of social media today, the participation rate of real-time video is 300% higher than that of ordinary video. This will be a new generation trend of video marketing to guide participation and conversion. The
To create a smooth shopping experience, mobile phones are still on the rise. By 2021, 53.9% of all e-commerce sales will come from smartphones. Most consumers browse products or services on their mobile phones, but the purchase will be completed on the desktop. Exists for the customer on all major equipment and platforms. Therefore, it is very important that e-commerce stores exist in all devices (also known as mobile devices). This is called mobile device e-commerce strategy. Help customers easily switch shopping between different devices. In actual stores, 80% of shoppers use smartphones to view product reviews or compare prices. They usually visit social media pages, youtube and review sites, and are confident that they want to buy. The
Therefore, the existence of brands on all platforms is very important. Although they are mainly retail brands. This is called a single channel strategy. Mobile platform and mobile device strategy puts customers at the center of marketing activities, not brands. No matter what device or platform you use, it will help your shopping journey. If you already have an e-commerce store, it is recommended that you check the advantages of progress web app (PWA). PWA is a website that works almost like an application but is platform independent. Therefore, almost all equipment can work. It indicates the future of mobile applications. Like PWA (recently updated) of WP and AMP, super progressive web app can be directly used to convert word press sites to PWA
The WordPress plug-in is highly rated. The future is unrealistic. Virtual reality provides customers with the same experience as existing shopping. almost In addition, there is no physical trouble in travel or stores. If you want to know the method, here is inversion’s handsome in store VR demonstration. According to the questionnaire survey conducted by flulix, a virtual reality start-up that supports VR video production in the browser, 72% of the respondents said they were interested in purchasing items through VR experience. 58% believed that VR could change the pattern of retail enterprises. IDC predicts that virtual and augmented reality spending will exceed $20billion in 2019. IKEA, converse and LEGO are among the best brands to invest heavily in VR and ar. Using converse’s ar application, you can virtually test their style. With the development of VR space, e-commerce brands should provide consumers with better experience. This is indeed a noteworthy trend (intended as a joke). According to oc&c strategy consultants, the sales volume of voice commerce last year was US $2billion. This figure is expected to increase to $40billion by 2022. Voice secretaries such as Google assistant, Siri and Alex are increasingly popular. When doing other operations, you can use handsfree to get replies and results faster. Then you buy me a pack of chips while it’s on! Of course, it’s only a matter of time before you buy something. More than 62% of families with smart speakers use voice secretaries to buy food. And 35% of them use the same thing when buying retail goods. With the maturity of technology, e-commerce businesses hope to use this new platform to provide users with a dynamic shopping experience. Emmarketer predicts that the U.S. smart speaker market will grow to 76.5 million units by 2020. This, combined with consumers’ love for intelligent secretaries, means that voice commerce will play an important role in the growth of e-commerce industry. Please hurry up, don’t break things, and kill them slowly on the Internet. First, destroy the conversion rate and stifle the business. Then damage the reputation of the website and kill them. According to Google’s user research, 53% of smartphone users will leave the website after loading for more than 3 seconds. 79% said they would not return to a site with poor performance. This is the main reason why Google updated its search algorithm last year. If everything is fixed, the faster the site loads, the higher the ranking in Google search results. Obtain a successful e-commerce store partner! Therefore, if you run an e-commerce store, you must go with the stable hosting partner provided (hint: wpmu dev hosting is very fast). Online shoppers need speed and performance. Get up! Let’s go shopping today, more people shop online, buy goods on social networking platforms, become brand ambassadors, and make contributions to other users’ purchases through UGC (user generated content) and purchase suggestions. For example, instagram allows you to set up mobile stores, tag products in photos, videos and stories, and convert posts into opportunities for millions of users to buy in stores. Instagram stores and products can be displayed on other social platforms such as Facebook and word press e-commerce stores. Through some creative thinking, invite customers to share photos and stories of consumption, wearing or participating in products and services, etc
You can start the UGC program. Users can share their desired products on social networks and get purchase feedback and suggestions from friends. User generated content marketing activities are a growing trend of social e-commerce. Did you just propose to me? How to let customers know that both customers and your business are special and worth doing together? Successful e-commerce business combines USP (unique selling proposal) with personalized user experience to find ways to achieve this. Focusing on small markets, building communities, and having in-depth conversations with potential and existing customers are just part of understanding what customers are looking for and accessing better user data to provide a unique and special experience. Create a perfect match. In the recent bazaarvoice questionnaire survey, 70% of retail enterprises believe that personalization is the top priority [pdf]. Through trends such as straight hair, suppliers can create unique sales suggestions, set up online stores focusing on small sales, and use personalized tools to improve customer participation on the website. Male customers want to buy special things in special places. One time sales, shopping without payment friction, is to make the purchase process faster, simpler, reduce pressure, and make consumers happier. Subscription based e-commerce is a perfect example. According to McKinsey, a global management company, subscription e-commerce has increased by more than 100% annually in the past five years. Online subscriptions alone generated more than $2.6 billion in sales in 2016 (up from $57million in 2011). In order to avoid customers always rushing to the stores, whether they are buying online or asking for personal products at the window, in order to avoid losing face, more companies provide automatic distribution products, users can subscribe, and all things can be delivered to the door. When using the subscription service, there is no need to run out again. If you look like a duck, like a duck… The new e-commerce experience, especially in the field of mobile commerce, combines artificial intelligence (AI) and augmented reality (AR). AI and Ar are two different technologies, but they are complementary technologies. AI based prediction technology can learn and identify users’ purchase patterns and behaviors, customize the shopping experience, generate suggestions in time, and use AR tools for 3D based modeling. Users can visualize, \
If you believe that growth will lead to the decline of physical stores, please reconsider. Retail enterprises are looking for new ways to accept e-commerce and increase online experience through actual stores. Many brands combine retail and e-commerce, which requires less physical space and staff for operation and is more personalized. The \
Roaming interface) call and process back-end areas, such as inventory management and tracking, transaction data processing, payment, distribution and fulfillment, invoice issuance and other functions. The benefit of headless e-commerce for web developers is that you can reduce the time to configure the entire e-commerce solution for the client, focus on creating a better experience for users, and then easily combine the front end and back end to complete the project faster. Use headless commerce to develop e-commerce business without taking the lead. Next… The e-commerce trends listed on the e-commerce success roadmap have a common theme. Make customers’ online shopping experience safer, more convenient and more personalized. Using innovative technologies such as chat robots, AI, AR, virtual reality and voice search, it seems difficult to involve customers in online stores, but the fundamentals of the business have not changed. That is still fulfilling your promise. If the e-commerce store is running on WordPress, you can help. WordPress is a multi-functional WordPress platform, which provides everything required for WordPress to operate online stores, from planning e-commerce store information to powerful hosting, technical support, website management and award-winning services- Champion plugin. Ask tens of thousands of members to choose our services for WordPress security, performance, SEO, marketing, etc! What are the most interesting e-commerce trends? Has your business been implemented? Please share your thoughts with the wpmu dev community in the comments below. Label: e-commerce e-commerce trends
