For website design, one of the most important decisions is to choose the right color. Especially considering all the active parts required to create a successful WordPress site, you can choose to create or destroy the project. Now, if you own a website, you have many opportunities to own a business. For commercial websites, the most important thing is to maintain a good conversion rate. If the website is not switched, the company may hang a \
In this article, we will learn how color affects our lives and how it can be used to improve the way prospects or customers identify websites and brands. Why is color important? Color plays an important role in our daily life. This is a powerful marketing tool that can be linked to our emotions in a unique way and used when making design decisions. The color selection must reflect the messages to be shared for upcoming events or products. Usually, color is the first visual guide to attract visitors, so the design color is purposeful, and the meaning of use is very important. The
Kissmetric’s instagram shows that 85% of shoppers make decisions based on color alone. The same information graphic display, if the color is used properly, the brand awareness will increase by 80%. In many other studies and tests, color can not only provide information, but also increase memory, participation and participation. If you carefully observe the inpography mentioned above, you will find what color kissmetrics suggests to use according to the nature of the business. If you are a clothing store, it is easy to think that you should settle in the pink series. But the decision-making process is not clear and there is no clear answer. I know it doesn’t help to leave. However, to learn more about how to choose colors that are appropriate for the following sites, let’s take a look at how color theory works. The
Color theory color theory is a very broad and diverse subject, and has written many books on it. So we will be loyal to the basic here. By default, color theory can be divided into three main parts about web design. difference In layman terms, contrast is the difference between two colors. Contrast provides two functions in web design. That is, set readability and draw the viewer’s attention to specific elements on the page. Whenever in doubt, the best way is to choose a very bright color for the background and a very dark color for the text itself. supplement Complementary colors are opposite to each other in hue. For example, the red complementary color is green, and the blue complementary color is orange. Using this color correctly can highlight each other and create a very effective color configuration table. Vitality. This represents a specific set of colors for a typical atmosphere. Brighter and warmer colors (red, orange and yellow) bring us vitality, while darker and cooler colors (green, blue and purple) tend to be more comfortable and quiet. The meaning of color and cultural color have different meanings according to different cultural circles. The way we recognize certain colors may be different from that of Japanese or Middle Eastern people. When planning a website, it is important to understand who the target customers are and how a particular culture views color associations. Web designer depot classifies cross-cultural colors and their meanings. I made a summary here. The
Red in Western cultures such as North America and Europe, red is the color of passion and excitement. Although it symbolizes danger, love, excitement and power, it has a negative meaning when connecting with countries that used to belong to the eastern Communist bloc
