You are already using structured data to improve your site’s search terms and results. But have you considered the use cases of structured data related to voice search? There are many reasons why we should start thinking about this. The first is mobile first. As more users use mobile devices to access sites, content must be optimized for the environment. According to Google, there are currently 30 times more search terms using voice than typing. But there are also the rise of voice digital secretaries, such as Amazon echo and Google home. Where do you think this information comes from when users turn to devices used in their homes or offices for help in finding recipes, guidelines for furniture assembly methods, or new podcast summaries? The
As digital devices can communicate more easily with the web, search engine algorithms will eventually adjust to the increase in voice search queries. To prepare the WordPress site for these changes, you must understand how to use structured data to improve voice search results. Google duplex has introduced a technology that can replace users’ natural dialogue, that is, using structured data to improve voice search results. Obviously, we have taken a step in optimizing voice search. For example, let’s take a look at a business example that uses duplex to call a customer through contractual notification. As Google’s technology becomes more intelligent and can handle natural voice queries, search algorithms will also be improved. The
Search engines are not the only ones trying to better understand how users and the web interact naturally. Web developers are also performing the same tasks thanks to technologies such as Amazon poly. With the TTS (text to speech) solution, developers can now convert all applications or websites into voice support platforms. Needless to say, the world likes voice function. In other words, this should be taken into account in the SEO strategy. The only problem is that it is not as simple as optimizing WordPress sites with natural fishtail keywords. You also need the help of structured data. The
This does not mean that search engines cannot interpret the content of a WordPress site solely on the basis of content or metadata. Structured data provides more explicit details that users actually need in search. Imagine how effective search would be for everyone if Google could provide these details without forcing users to click. You can also use structured data to improve the appearance of your search list. Let me give you an example. Google conducted a non voice search for \
However, at the top of the meta description and SERP, there is a problem with the \
This is done with the lime pie recipe. The Martha Stewart recipe displayed in the search uses pattern annotation. When searching, I asked \
Must be tested. The first method is to use the Google structured data testing tool. Male URL or code segment structured data annotation test annotation is implemented manually or as a plug-in. After the website is indexed, the domain is run through the test tool. This is an example of how it works. The previous Martha Stewart video shows the following after the test: In Google’s structured data test tool, the test results of Martha Stewart website are displayed as videoobject. As you can see, the videoobject schema is selected like all the elements associated with the publisher. You can perform your own web and voice searches to test structured data, or you can test structured data. If the search engine cannot generate correct results, it can return and modify structured data. If the search engine produces the correct results, but prioritizes other people’s sites with the recommended snipt, check the source code and make sure there is a better way to handle structured data. Except for the final voice, the structured data provided to all users does not directly improve SEO, but the results of the correct implementation of these data may have a positive impact on the search ranking of the site. By using structured data to improve the visual and auditory performance of voice search results, WordPress websites can gain an edge in the competition and increase click through rates in the process. To improve PageRank, check smartcrawl pro. Tell you: do all new WordPress websites that are generally developed use structured data? Tags: word press voice search structure data voice search
