WordPress developers have been looking for new ways to improve workflow and project results. We already know that a\/b testing can help. However, the problem with many a\/b testing tools is that they are expensive to use and cannot always be seamlessly integrated with word press sites or back-end analytics. But you know what? Google offers a new solution that can change all this. (surprise, surprise!) Google’s answer to the a\/b test is called Google optimize. If you haven’t heard a lot, it may be because the tool left beta last year. But that doesn’t mean it’s too early. In fact, some of my colleagues have already started to use this a\/b testing tool on the website. They can’t stop their enthusiasm. The
The Google optimization tool is free to use, providing a wonderful introduction to the amazing world of a\/b testing. Google optimization tools 360 is an advanced version of the a tool, which helps to promote the testing and personalization functions of the website to a new level. Let’s take a look at what this new Google tool provides? I think so, too. What is the Google optimization tool? The Google optimization tool is an a\/b test tool that is directly integrated into the Google Web log analysis account. In fact, it is only a matter of time before Google enters this field. It is a very easy to start and powerful a\/b testing tool. The
Here are some reasons why WordPress developers now think they should participate in optimization tools: free (at least before the 360 degree expansion is ready.) Integrated with analytics, a\/b tests can be generated based on site performance rather than speculation. Just add a line of code to Google Analytics to quickly set it up. Motley wool website has used the optimization tool for a period of time and found that it takes several days (from 2-3 days to only 10 minutes!) to deploy a\/b tests. The results will be known soon. In the same case study of Motley Fool’s experience with the optimization tool, they confirmed a 26% increase in the conversion rate on the press release order page. A\/b testing can be as simple as changing button colors or changing advanced items related to geographic or behavioral differences. A\/b test settings can be fully personalized. If you prefer to use the visual editing interface, you can use the optimization tool WYSIWYG. Alternatively, if you want to use code to generate a\/b test transformations, you can choose to use HTML, CSS, and JavaScript to edit the generation. Optimization tools are provided with real-time diagnostics in the visual editor, so you can check for potential problems with your tests before running them. Including mobile a\/b test function. Optimization tool 360 provides in-depth data analysis and Personalization Based on customer philsona and other advanced segments. We already know that without Google Analytics, we would get lost. With insight into visitor behavior alone, you can get ideas for projects and non projects that work well on WordPress sites. But are there any a\/b testing tools that work with analytics? At least it would be foolish not to try. The
If the WordPress website already has a Google Web log analysis account, you can easily start the Google optimization tool. Do you want to set the first a\/b test in the optimization tool? Equally easy! Let’s look at it in stages. Step 1
: register the account settings androg Google optimization tool. First, make sure you are logged into the Google account associated with analytics. Then navigate to the Google optimization tools website and select the desired options. If you are using the optimization tool for the first time, please use the free tool until you are familiar with the tool and ready to expand to premium 360. The
On the next page of Google optimization tools start, click start. This displays two settings pages for more email notification preferences and account data settings. Enter the response and continue. Step 2: connect the analytics attribute to the Google optimization tool. The next page provides the option to start a new experiment (or test), but it is recommended that you first connect \
Step 3: before returning to the default website connection optimization screen, a prompt will pop up asking the website to add optimization snipt. You can now choose to skip this step, but you cannot run tests until the optimization tool gives you direct access to the lab run. So, click get snipet. You will get two pieces of code: the optimization tool \
The relevant details can be viewed here. Step 4: on the next page to add a page hidden fragment, we recommend that users add a page hidden fragment before the analytics tracking code. As shown below: Important Rae write\/3f43ebebdb45b9b1099e434874cfc9e8c loading is used to ensure that the page flickers or the content is loaded slowly when providing test conversion to visitors. Step 5: to use the Chrome extension to the visual editing interface of the Google optimization tool, you must install the Chrome extension. The
Step 6: after completing all the settings in the experimental settings analytics, optimize and WordPress, it’s time to set up the first a\/b test. Click Create experiment. Male create the experiment, and then enter the details of the experiment. When you are finished, click create. The experiment naming needs to set all the details of the test on the next screen. Deformation setting. Google requires that all details be captured before testing begins. This includes: The name of the transformation. There must be a source (which cannot be changed) and any number of transformations of the same elements. Note: this depends on the a\/b test type selected in the previous screen. You must select the percentage of visitors that show alternate designs in each variant. This will automatically default to the same share across all transformations. Please enter the main objective of the experiment. If Analytics has created goals, you can select one of them, or you can select Page view, session time, or detach. Under objectives, enter descriptions and assumptions. You can change the number and percentage of visitors who provide tests in the target test.
. If you want to perform a specific action to trigger a\/b tests, you can set the action in when and define a new rule. Even without special measures, URL matching must be defined at least under additional conditions. But in fact, before you decide to keep it simple, check all the various parameters that you can take the time to play. Regions, technologies, cookies, JavaScript variables, etc. have become commonplace. After capturing all the test details, click the Save button. The
Step 7: after saving the transformation custom test, you can customize the transformation. Once you click the transformation you want to define, you go to the front-end visual editor of your site. In this visualization mode, the top bar running along the site notifies you of tests in progress, transformations in progress, and devices that are viewing these changes. Through the small columns below, you can learn about the elements to be edited in this transformation, and you can edit them directly in the visual editor or CSS (click the icon on the right). In the deformation editing visual editor, click the element you want to change. The edit element box pop-up menu appears on the right side of the screen. Set the changes to the element in the box. When you are finished, click the Save button in the upper right corner. The
In the test, there is no need to return to the optimization dashboard to define other variants. Just click the deformation box at the top center of the top bar. When you are finally ready to start testing, click the back arrow button on the top bar to return to the Google optimization tool. Step 8: before the deformation preview experiment, preview each deformation again to ensure that everything is displayed according to your own wishes. In the transformation, click the desktop icon, and then select the device you want to preview the changes on the web, tablet, or mobile. Step 9: if you are satisfied with the a\/b test at the beginning of the experiment, you can take the experiment out of the draft mode and start. Navigate to the gray scratchpad at the top of the experiment page and click start experiment. After the test starts, you can enter the test end date in the schedule sidebar to avoid running indefinitely. The
As with all a\/b tests running at the final site, you may want to monitor the reports in the first few days to ensure that the tests are running properly. That is, all transformations are actually provided to visitors. If the confirmation is in progress, you can refer to the Report tab of the Google optimization tool after a period of time to determine the variation of the site to evaluate and maintain the results. And if you think it’s too easy, because that’s it! You should like how easy it is for Google to test, analyze, and optimize your web site. Tell you. If you have tried the Google optimization tool 360, I would like to hear your thoughts and experience on this advanced service. Tag: Google test environment
