Earlier this year, I talked about various ways to use video on the WordPress website. And do you know what it is? Because the video will not go anywhere, so I think I have something to say. For example, shoot promotional videos. Do you know that 45% of enterprises use promotional videos on their websites? In addition, 83% of the companies think the video is effective for marketing? Unlike other video content available on your WordPress site (such as UGC or video background), upgrading video provides an opportunity to explain who you are and what you are doing. So I want to focus on this particular set of parts of WordPress video marketing. In particular, the types of promotional videos that can be found at home, on the service or on the access page. The
The amazing advantages of upgrade video upgrade video can be used for many purposes on the word press site. Publicity: by training visitors in history, charity activities, strong leadership or other meaningful aspects, the company will. Your product (through demos, 360 degree views, etc.). Service working methods to improve customers’ lives. The company promises great changes that will have a positive impact on new products, services or customers. People are just things you can do with promotional videos. But what are the benefits? 1. it has an advantage in the competition. It can have close and private contact with visitors through promotional videos, so it provides an opportunity to see that competitors are not transparent and open. When it comes time to compare the two, there is no doubt which one in their mind is better. Because they saw your behavior. The
[youtube https:\/\/www.youtube.com\/watch?v=olFEpeMwgHk ]We already know that Google is the best search engine in the world. Bing or Yahoo! There is no danger. These videos surpass Google, and are videos that publicize how long they have participated in the game and user led deformation. I don’t know which users will see this and think about the transformation. I don’t know if others dare to challenge it. I don’t know which users will see this and think about the transformation. The
2. humanize your brand, use real people in promotional videos, and give listeners the opportunity to directly see all words and images on the website. Even if you choose not to show off the CEO or the staff behind the scenes, including a strong human element will help visitors connect with the brand more effectively. Content alone is not so easy to achieve. If they want to show your true character, upgrading the video is a good way. Content alone is not so easy to achieve. If they want to show your true character, upgrading the video is a good way. The
[youtube https:\/\/www.youtube.com\/watch?v=laCLVzWpS0I ]Airbnb is just one of the brand concepts that are really suitable for users to produce content. I think they know that, which is why they often rely on telling their stories to customers. Travel is much more interesting in the eyes of others than trying to sell us in a new hotel or holiday rental business. Airbnb operates with this idea and edits a video composed of six second vines from users around the world. 3. if you know that visitors who maintain eye contact are not interested, you will not create content. Yeah. Suppose we find that they do not mine information graphs. You may not spend money or time making it.
Animoto found that more than four times more consumers prefer to watch product promotion videos than reading products. So if you want the site to continue to see the most important content, train the eyes of the page that contains the video. [youtube https:\/\/www.youtube.com\/watch?v=fdwvuTrycYU Have you ever heard of \
4. about the coverage base, 25% of consumers told animoto that they would lose interest if there was no video on the website. Although it is only a quarter of the audience, it is enough to inspire people to publish videos on the site as soon as possible (add all other types of content to guide everyone else to participate). [youtube https:\/\/www.youtube.com\/watch?v=M7FIvfx5J10 ]Should car companies include videos on their websites? Of course, the customer wants to see what the exterior or interior of the vehicle looks like, but generally speaking, high-resolution photos are enough. But when Volvo wanted to show the stability and accuracy of dynamic stretching, he and Jean Claude Van Damme used this real-time test It’s really amazing. The
5. in their language, for many service-based businesses, it is difficult to explain to potential customers what you have done or why you need services. This is especially true for technology companies that want to accommodate older audiences. All you can do is simplify your career and use the language they understand. A common way to see this done is to use interesting or interesting animations to decompose difficult concepts. [youtube https:\/\/www.youtube.com\/watch?v=B6zVzWU95Sw ]Slack is an exception to the rule. They decided to use real people to show how the product worked. If you have never seen it before, it has played a great role in creating this humorous watch, but it provides information about what the messaging product is doing, so please check it as soon as possible. The
6. if the dialogue starts on a new website, or if you haven’t heard of the brand, through promotional videos, visitors can sit on the sofa with their best friends in a completely unfamiliar terrain, just like at home. If the implementation is correct, you can use the upgrade video as the initiator of the dialog box, and welcome site visitors to open the communication line. Male [youtube https:\/\/www.youtube.com\/watch?v=67nd6hHjvfQ ]The following is a good example of a welcome promotional video produced by Sello. They use friendly wizards to introduce the application to potential customers, and then describe how to work with real-world scenarios within the application. The
7. provide more shareable content for mobile users. Generally, video is a shareable content type. 92% of those who watch videos on their mobile phones share videos with others, which has proved to be more popular among mobile users. The reactive video library plug-in is used on the site. By default, there is no excuse not to share. [youtube https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI ]Now everyone should be familiar with this video provided by dollar shake club. This is typical of the correct upgrade video. After watching the video with a click through rate of nearly 25million, he said: \
Then you can make a demo video \
