WordPress webmasters are not alone. They began to worry about the impact of Google’s mobile priority index and search engine ranking. Webmasters and SEOs are busy converting old websites to mobile reactive versions. However, before making important changes, it is best to understand the current situation of Google’s mobile priority index and the ranking changes of the required keywords on the search engine results page (SERP). What is Google’s mobile priority index? In november2016, Google released a mobile priority index system. When ranking websites during search, the mobile pages of the website are considered first, rather than the desktop pages. Google’s mobile priority index is not yet fully functional, but changes continue due to the increase in search on mobile devices through the desktop. The
According to StatCounter, a web analysis company, the total web browsing instances of mobile and tablet browsers increased to 51.3%, more than 48.7% of desktop browsers. So far, the ranking of pages is completely dependent on the desktop version of the website. We believe that this number will continue to increase, and Google will continue to adjust its search index accordingly. Google started various experiments to analyze the content, links and structured data (if any) of the mobile version of the website. It is rumored that Google’s search index will be divided into two types, namely, mobile version and assisted desktop search, rather than Google’s mobile index being updated regularly. The
In addition, although it has been confirmed that a single index will be retained, in the near future, it can only be based on the mobile version of the site. If the website (or client) has no mobile \/ reactive version, the search engine ranking will be affected. When the people at the top of SERP and Google’s mobile priority index are fully established, it is expected that there will be many changes in the successor. SEO said that this is Google’s logical next step, which will bring pressure to enterprises to create reactive websites, rather than creating mobile and desktop versions of websites alone. In the past, the tactic of maintaining two separate websites was a useful way to provide content for mobile visitors, not a hassle. Google currently has two separate indexes and treats them as equal, but mobile will become the default index and optimization target. The
As Google conducts a full mobile first index experiment, search users will randomly select desktop first or mobile first index results. No one can control what he gets. Because I didn’t even know it was happening. With the improvement of Google Mobile priority index, you will eventually take over the location in the form of default index. If mobile priority does not display this result (the result was initially called \
Google said: \
To prioritize mobile, let’s start by preparing the good news for the WordPress website. If reactive sites or content have the same dynamic provisioning site on both the mobile and desktop, large changes will be made
EO and site loading speed the in-depth guide to improving site loading speed provides a lot of detailed information about specific strategies, but the following are some important factors to consider for Google’s mobile priority index: Enable browser caching – browser caching includes storing an HTML copy of the site in memory so that users do not have to reload it completely the next time they open it. Reduce HTTP requests – you can use tools such as pindom to see how many HTTP requests there are on the website. Reducing the number of pictures or showing fewer posts per page are two simple ways to reduce the number of HTTP requests on a website, which helps speed up page loading. Image optimization – compress images to reduce file size (and page load time). Smush Pro is recommended. Local SEO considerations regional businesses can benefit from Google’s mobile priority index creation. According to Google’s statistics, 50% of consumers who use smartphones to conduct regional search visit stores within one day, and 34% of consumers search on computers \/ tablets. Ensure that all regional businesses you manage follow the following regional SEO best practices: Add Google maps to the website. On the website that includes all relevant contact information, prepare for customer comments to integrate Google’s mobile priority index. The creation of Google’s mobile priority index is not a panic, but an opportunity to ensure that the website you manage has mobile affinity. Otherwise, it will be the beginning of discussing with customers to build a new mobile friendly WordPress website or implement reactive transformation. Don’t wait for search rankings to be affected. Now is the time to act! What worries you about Google’s mobile priority index? Share your thoughts. Let’s solve this problem together! Tag: optimize Google mobile search engine
