Remind enterprises that the way to express themselves online is very important, and the website must always accurately reflect the core values of the enterprise. For most companies, the importance of having a website is obvious, and the website is regarded as an extension of the brand. But recent surveys show that websites may be more important than we initially thought, at least for the younger generation. Millennials and Gen Z are rapidly becoming the most influential consumer groups. The United States alone has a comprehensive purchasing power of 264billion pounds, and their preferences will determine the marketing trend in the next few years. These digital books not only change the meaning of creating high-quality products, but also change the expectations of customer brand interaction. For the new generation of consumers, what the brand sells is no less than how the brand sells, and how the brand interacts with the brand in the digital field. The
Online first impressions are more important than face-to-face first impressions. Research on more than 2000 millennial and z-generation Internet users shows that for the younger generation, coherent online presence is as important as physical presence. Therefore, 60% of the respondents said that the way someone expresses themselves online is as important as their appearance, which applies to the brand and others. This preference may sound strange to the adult generation growing up in face-to-face interaction, but remember that the questionnaire only applies to the digital native. For them, digital interaction is second nature. They are used to looking for people on social media before meeting directly, and they will continue to search for brands on the Internet before visiting the actual location. The
This result is consistent with previous Google research, that is, 83% of American shoppers use online search before going to stores, indicating that brands must establish the best digital self. Half of the young consumers can remember the color of the website better than someone’s eyes. For young consumers, digital interaction is not only meaningful, but also impressive. According to the study, almost half (49%) of Americans can remember the color of websites better than anyone else’s eye color. Moreover, generation Z respondents were more likely to remember the last visited website than social security numbers and partner birthdays. The
This shows the importance of good website design. Now, more than ever, enterprises need to understand that design choices may make a huge difference, and users may leave the website because they don’t like UX. For small businesses with a limited web design budget, choosing a basic design that is unobtrusive and inconsistent with the enterprise value may sound like an appropriate compromise, but may incur long-term costs. The younger generation remember beautiful website design, but also remember poor quality design, so don’t make design choices at the beginning. The
Even if your business budget is low, you can accomplish a great thing. For example, the functionality is limited, but you can launch the site in a fantastic design and add other features later. In the era of multitasking, brands should learn eye-catching methods. Millennial and generation Z users browse more than 3000 websites every year and become familiar with multitasking. When the brand visits the website, it is wrong to assume that the user stays on the website for 10 minutes or more until the user carefully pays attention to all parts of the website and browses all corners. In fact, young Internet users search the Internet while eating, spending time with friends, or watching alcoholic TV programs. Their attention span is very short, and if they can’t find added value or entertainment, there is no problem moving from one site to the next. The
In addition, regardless of the expectations of target customers, the first brand to install word press theme or create a website will be converted with the leader
