. Client workbench freelance writer platform WordPress revenue generation: what is the difference? In the previous part of this series, we discussed how to sell time as an employee or freelancer. The next part of the series will focus on product sales or WordPress revenue generation. As a freelancer, you are selling services together with time. All products sold can include services. What is the difference? The
First of all, it is important to acknowledge that there is duplication between all ways of making money through WordPress, so don’t worry too much. In each part of this course, there may be a part related to yourself. However, for the purposes of this post, we define service sales as one of the following two: This is an operation performed by clients that charge for results such as website construction or SEO improvement. Regardless of the length of time, the client will pay the same fee, so it will not be paid by hour. Each client gets something different. Therefore, it is not a product. Unlike hourly tasks that write code or add agent capabilities, hourly tasks provide advice, consultation, and support to business customers. For example, I ask customers for hourly fees for social media training sessions. I think this is not only my time, but also selling my consulting services. If you sell services, you will work directly for the customer rather than subcontracting to an agency. The
Business settings: individual or organization? What you need to decide initially is how to set up the business, or at least what it will look like for potential customers. Several options are available, some of which depend on the business and tax rules based on. The first choice is about the brand. Build a commercial brand and sell yourself as an agent. You don’t have to hire people for this. When I started as a compasses design agent, I was working alone. In the first six months, I became a personal businessman. But I have no reputation. I want to do business for a long time. Brand yourself as an individual. You can perform this task whether you work alone or not. For example, I can call my agent Rachel mccollin associates or Rachel mccollin web design. If you already have a reputation among your friends, it’s a good idea that people can recognize your name. Even if the service you provide is very private, it will bring benefits. When running the agent, I decided to use the company name instead of my name. The following choices relate to legal settings: The
Operate as a personal entrepreneur. In other words, although there is no need to establish a company or legal person, it will be taxed as an individual. In some countries, this can be done regardless of the option selected for the brand. Please check the rules of the residential area. Many people (like me) start this way, and then integrate the company after the business starts and runs. Create or register a company. This has the advantage of limiting liability and can enjoy tax incentives. Do not make money directly from customers. But the company will pay the salary. You need to do more paperwork, but you can make it look more professional and save costs. Your choice depends on your preferences, the images you want to project, experience and customer expectations. Your legal status may change at any time. After the first year of trading, I registered compass design as a limited company in the UK. The brand can be changed. When I decided to operate under my name in order to write, I registered another company under my name. It is prudent to change the brand carelessly. The
The next big step in finding and maintaining clients is to find work. Before going out to find customers, you must identify two.
I will. Male. Check the recommendations and repeated business recommendations. The goal is to become the lifeline of the business. It is worth checking separately. I don’t do marketing. All my work is for existing customers, those who find me or are recommended through my articles. That means I can spend almost all my working time on paid work, and as a result, the balance between work and life has been improved. At the beginning, you can’t rely on recommendations or repeat business, but over time, you can choose to increase recommendations. Get along with customers and try to show interest in them. Clients who like to work with you will re hire you or recommend you. Please consider encouraging recommendations. If the recommendation continues to sales, you can recommend discounts for the following operations: Keep in touch with customers. Send them emails, answer the phone or buy coffee. I send monthly updates on site performance to all customers, and sometimes the contact tells them I have work to do. Determine how to upsell. For example, you might have a client that runs an actual store and can benefit from an e-commerce site. Clients that built the site a few years ago may be suitable for updating. Also, clients who hire you for a service may not know about other services you provide. Consider offering volume discounts. For example, the cost of including some services in the software package of a new customer or new enterprise is slightly lower than the cost paid separately for all services. If anyone recommends you, thank you. And thank you again They save you a lot of marketing expenses. Obtaining this right avoids sales and marketing. And it would be a good thing if you were like me. We know what a service is, understand the market, make a marketing plan, and decide what to claim. But what do you ask for? You cannot charge too much for the initial setup. But you can charge more than you expected. Consider the money you make to live comfortably and pay your bills. Then add business costs. Add some just in case. Finally, please increase taxes, insurance and pension. Plus all this, it is the amount to be earned every month. Second, calculate the time available for paid work (less than expected; except for at least one day per week for marketing, development and management). If you want to get the target hourly rate, you will split the money you want to earn. There is no longer an hourly charge, so you need to calculate the time required to provide the service. Assume that each task takes longer than expected and pay attention to it. Multiply this by the cost per hour, and there will be a price. How does that price look? Compared to your competitors? Don’t just want to compete on price. Invalid. If it is too cheap, you will think the quality is bad. But if it is too expensive, the market can price it. In some industries, it is impossible to find out the claim amount of competitors, so the best way is to start the claim on the basis of calculation, and then determine the customer’s response to the quotation. If they all accept your price, it will be too cheap. It is almost correct to take the price as the criterion and reject 10% as the target. The remaining 90% of charging can earn more, so you don’t have to work so hard. After the contract ensures the customer, the contract is required. I will take this one time and leave it very clearly. Don’t work without a contract. This applies to the client, whether it is the person you already know, the size, or the cutest person you meet
. How can I do everything. We should continue to develop, adapt and grow. For me, this is the best bit to run the WordPress business. Good luck! Is WordPress consulting available? How did you start it? Please tell us the following comments. Label: experience in developing word press
