The answer is not necessarily no, but first of all, confirm whether your behavior will have a positive impact. If the situation becomes more specific, you will become the reassurance that people want to hear. Initially, giving information and brief explanations should take precedence over trying to resonate. The
Conclusion the communication plan can help to ensure that the brand image will not be greatly hit in any type of crisis. Although it is impossible to consider all possible crisis situations that the business may encounter one day, you must deal with all kinds of seemingly possible situations. However, it is important to be transparent about the business situation, resonate with the most affected people, and consistently respond to the crisis. To make this process go smoothly in the event of tragedy, we must focus on preparing a crisis communication plan before problems occur.
