As we all know, to understand why a site executes in a specific way, you need to have insight into user activities. For this reason, most people use Google Analytics, but most people may not know that when used with Google Analytics, there is another tool that can raise the insight of user activities to a new level. In addition to Google Analytics, this tool is the Google tag manager, which can be used with other Google or third-party tags and custom tags. Adding tags can be a complex process that requires coding knowledge and is prone to human error. Through the user-friendly interface and ease of use, Google tag manager can not only add tags to websites (or IOS, Android, AMP and other types of applications), but also simplify the debugging and management process, making it the default code free process. You can do it yourself without the help of a web developer. The
If you are interested in learning how to start using Google tag manager, please read on. This article will provide some beginner’s Guides to do this. Creating an account like most online tools, the first thing to do is to create an account. Creating a Google tag administrator account is a very simple process. You must enter an account name first. Typically, enter a business name and then a container name. As shown in the following figure, the Google tag administrator recommends that the domain be specified as the container name, but only the site name can be included. You must also select a container type, which can be a website or an application (IOS, Android, AMP). Once clicked, create and accept the terms of service and you will receive an email confirming the account creation. The
The interface Google tag manager first provides the JavaScript code of the container. The function of this code is to load the tag manager container on all pages of the site. The code can be directly inserted into the source code. If you have access permission, you can automatically insert the code through the plug-in or the developer who has access to the source code. If your site is a WordPress site, you can search and find many plug-ins in the plug-ins section, such as \
In order to prevent future need, the Google tag manager ID can always be found directly in the navigation bar. After installing Google tag manager on the website, you can go to the tool navigation. The tool consists of three main parts. Workspace – add tags, triggers, variables, and create sections of the folder. Version – displays a section of all versions released by the container. Male management – this is part of changing account settings, adding users, creating a new environment, and performing the various tasks listed in the following image. The workspace part is divided into several parts. The
Tags – name tags can be a bit deceptive because people familiar with web development may confuse them with existing HTML tags. But this is not a classic HTML tag. They are code fragments obtained from services such as Facebook pixel and Google Analytics or custom code encapsulated in male or male HTML tags. Google tag manager is used to distribute these tags to websites, so that you do not have to manually add code snippets to websites to use services indented for analysis or marketing. Tag setting is very easy, and the ID of a specific service (such as Google analysis)
Let’s take a more specific look. To do this, you must have a Google Analytics account. Start by creating a new tag in the tags section of the workspace tab. The subsequent process consists of two additional steps: tag configuration and trigger setting. After clicking the \
You have created the ytics folder, and now you can see that all related items have been moved to it. Select an item and click the move button to display a drop-down list containing all folders that can move the item. Male workspace management Google tag manager container can have multiple workspaces for people working in different fields. Changes made by people in a single workspace are independent of changes made in another workspace. Later, you can merge a single workspace and changes made in that workspace into an integrated workspace. Create a new workspace to create a new workspace, you must click the default workspace section. As you can see, you can have up to 3 workspaces, and the default workspace already occupies one position. For example, a new workspace will be created for people working in instagram marketing. All tags, variables, or triggers generated in this workspace are not available in other workspaces because workspaces are independent until they are all merged together. If you publish a workspace that incorporates workspaces, other workspaces will receive the following notification: The merging of individual workspaces is accomplished by clicking the \
