Are you looking for powerful tools to measure WordPress website traffic and analyze data? Don’t read more than the topic! Google Analytics is the most widely used and reliable web analytics service in the industry since its launch in 2015. Since then, the service has not stopped self-improvement to add and improve functions. W3techs According to the report of COM, by july2017, Google analytics will include Google (of course), youtube, reddit, Weibo, Tumblr and WordPress. Com itself! Before we start working, we can imagine how huge this service is. The
First, in order to facilitate imitation, the article is divided into several parts. We will discuss Google Analytics: As a brief introduction to Google Analytics, WordPress website owner, why we need Google Analytics, what can we expect and get: – what is my audience doing? – Where does the flow come from How do I get more traffic What is my site’s favorite post \/ page How fast is my website How can I speed up my site What is happening on my website now? Extra tip: is the best way to read Google Analytics a little overwhelming? I know. It’s always a little scary to know something for the first time. But don’t worry. I will explain it slowly and carefully! The
Are you ready? Let’s go! There are many brief introductions to Google Analytics on the Internet, such as the clear and detailed instructions on how wpbeginer installs Google Analytics. Let’s go directly to the next step. Are you confused about what you need to do after installation? Very normal, do not feel pressure. Before we begin, each of us needs some knowledge, that is what I will provide to you! After you install the web site, you will see that the list on the Google Analytics home page contains the web site name. Before moving on to the reports section, let’s take a brief look at the basic elements of the home page. The
Home page: here, you can see the overall performance of the WordPress website, including users, revenue, conversion rate and sessions. Custom: you can use all the pre generated reports that the service must provide to create a page that displays the required reports. In addition, you can create custom reports using the empty canvas option. Shortcuts: at the top of all reports, you can see a menu with customization and export options. The report also contains options for adding shortcuts. Google Analytics reports there are several different categories of all the major reports. My job now is to introduce all these categories and their roles. The
Real time: This report is divided into 5 reports: location, traffic source, content, event and transformation, providing detailed information of website visitors. You can also view the number of visitors currently visiting the site. Audience: by default, this report tells visitors who they are. They provide all the information about visitors that can be collected. For example, the language they use, whether they are male or female, age, areas of concern, whether to revisit, etc. Get: report where visitors come from, such as channels, recommendations, paid search engine traffic or natural search engine traffic. Action: use this report to learn what visitors are doing after they visit the site. They will tell you access page, end page, site search and site speed. Conversion: This report is mainly used by e-commerce website owners, including product performance, sales performance, transactions and purchases
Every hour is the point. Can you set up your own reports to track more specific content that is not available in the available reports when you need to customize the reports? Yes, you can! By the way, in addition to the reports you can read immediately, you can also create reports using all the measurement items you decide! The
This feature is located under customization options. As the owner of the WordPress website, Google Analytics is necessary because if we refuse something so useful and free, it will be our loss, so it is easy. For WordPress site owners or other site owners, it is essential to know all the information about the site and visitors. With an in-depth understanding of these two elements, you can make appropriate plans for the website, target the right audience, maximize marketing efforts, and ultimately achieve the ultimate goal. \
I don’t know. Google Analytics is the most important because it is not only as useful and free as mentioned above, but also easy to use with online detailed documents, and it is widely integrated with other tools. In addition, Google Analytics users cannot enjoy the huge advantages of users of other similar tools. This means that if something goes wrong, the entire Google community can rely on it! Not surprised? If you want to know more amazing facts, let’s get down to business! What Google analytics can expect and get: 1. How was my audience? In addition to starting the questionnaire, you can also use an audience menu that helps you understand the audience. The
In the displayed content, you can find the location of the audience, the technology used by the audience to access the website, demographic statistics (age, gender), areas of interest and other information. The advantage of this menu is whether there are mobile friendly websites and websites. To do this, navigate to move under target and select overview. Here, you can see how many visitors visit your site through desktops and how many visitors visit your site through tablets and mobile devices! 2. where does the flow come from? To quickly understand the source of all traffic, click Get > summary. Here, you can view the number of site visitors grouped by traffic type (natural search, direct search, recommendations, social media, partners, paid search, and display). To go to details, click all traffic, focusing on channels and recommendations. The channel will tell you all the ways anyone can access your site, but it is recommended to focus on the access of people who move to your site by clicking on links to other sites. Therefore, when performing guest publishing, recommendations provide a good way to determine whether you are receiving access in guest posts of other sites. The
If you want to know more about the traffic of social media, the social report will display the details of the networks that generate the traffic, including Facebook and reddit. Male 3 How to get more traffic? Now, would you be more naive if you knew where the traffic came from? Yes, we can! By default, there are two methods. First, you can follow two simple strategies. Do more work at work and reduce non work. For example, view social reports. Although Facebook posts a lot of ads on Facebook rather than twitter, I still assume that Twitter has a lot more visitors than Facebook. Well, what should I do? Of course, please invest more on Twitter and less time on Facebook. Realistic and practical
Focus on what brings benefits! Another way is to learn more about the best social networks in the \
Therefore, it is very important for the website to have healthy content loved by readers. Similarly, it is important to see which posts and pages work well on the WordPress website, so it is important to improve the content and keep it healthy. To publish this information, click actions > site content > all pages. Here, you can see the most visited posts \/ pages on the website, the average time spent by visitors there, deviation rate and end rate. Among all these measurements, please carefully observe the average time that people are told to read posts. It usually takes about a minute for a person to read 130 words, so it can be used as a yardstick to judge whether he has read the whole article. The
Male 5 How fast is my website? You don’t have to stress again how important site speed is to the survival of WordPress sites. Right? If the time is too long, visitors will not wait for the site to load. Therefore, we should always pay attention to the on-site speed. But what? Although using the site speed test tool for testing is also an option, why bother using the tool since you can easily use real-time data? Well, as the name suggests, it’s not at your fingertips. Specifically, action > website speed > page time. This section not only displays the time required for page loading, but also compares the time of each page! 6. how to improve the website speed? You can view site speed recommendations in the site speed drop-down menu. Click it to switch to a table where each page listed provides several page speed recommendations. You can perform the recommended actions to load the web site faster. If the implementation is too complex, you can always ask experts for it. 7. what is happening on my website now? If you miss real-time reporting, it will be a huge mistake! In fact, that was too important, so I decided to keep the last one. You know what they say: best for the last! What do you say is so important? Well, it provides the latest information and allows you to take immediate action. For example, tell the people on the website, the moment you see it, and the path to the website. In addition, thanks to social sharing, if one of the posts suddenly spreads on the social platform, you will be notified immediately. How to deal with the information is your choice! For example, it is entirely up to you to discuss the post with your readers or send a thank-you letter to the person who made the post famous by email! Aren’t you surprised at the information you can rely on? In addition to the ability to think and act quickly, these real-time reports can also take the WordPress website to a whole new level. Reward tip: read Google Analytics’ best practices simple tip before the end: compare dates! Reading Google Analytics is not a difficult thing, but will the tips make you more relaxed? The first time I read the report, it may be overwhelming. Therefore, it is recommended that you do not start reading immediately, but select a date range to compare with the desired date range. On the instrument panel
These options are displayed in the upper right corner. By comparing dates, you can view the performance of the WordPress website in other time periods, the progress of the website, and finally the benchmark of the data. Several dates are compared as follows: This week vs. last week vs. this month vs. the 30th of last month vs. the 30th of this month vs. the 30th of this month is the same as last year. This is the basic usage information of Google Analytics 30 days after Google Analytics is installed. It’s actually the tip of the iceberg! For services that cannot be covered by an article, there is more content. Therefore, the best final advice I can give you is to explore! The more you use, the better you can do.
