Therefore, you can start a new website or temporarily go online. I hope you can find a common theme, that is, excellent web pages, purposeful and dedicated access pages. Let’s talk about why the website needs a login page! Now you need three reasons to log in to the page. The access page with the highest performance can capture more than 80% of the traffic. Multiple access pages can increase revenue by more than 50%. Correctly locating the access page can improve the conversion rate by 300%. What is the access page? Amazon Navigate to com to view the first item displayed when the page is loaded. Whether you are logged in or not, you will begin to notice several topics of the pages loaded on the screen. This is called the landing page and is the first page loaded when visiting a website or link. The
In Amazon’s example, you can see some suggestions about what to buy. Their goals are clear here. Help you find what you want to buy and generate revenue through sales. You may notice that part of the page is a dedicated space that guides you to log in or create an account. The landing page is designed to allow the audience to focus on a single task and perform the task according to its focus. This is called transformation. Does the audience actually click or act in the way they like? In Amazon’s example, the access page wants to switch to logging in to your customer or triggering sales. The
How to decide what the audience wants to do? Many websites are created for the first time, or there are no websites or webpage targets in small enterprises. This is a fatal mistake. To determine the best way to create a new access page, it is important to understand the purpose of the access page. For small businesses, the visit page may focus on guiding customers to use the \
A good login page needs development time, impactbnd. Com said that only about half of the enterprises that use the login page cannot test whether it actually works. Consider the goals of the site and assume the most useful strategy for accessing pages. Provide information? Do you want to do sales? Do you want to provide e-books for readers to further explore the sales inflow channels? There should be reasons for CTA on the access page. After the goal of the access page is determined, the access page that starts to convert the audience into intentional behavior can be easily constructed. This action (\
By using video as CTA to create ideas and adding CTA to video, the conversion rate can be increased by up to 86%. Videos include: \
As a marketing expert and expert, Seth Godin will say that it is very important to be a purple cow. In a world full of black and white (simple and boring landing pages), purple tends to attract a lot of attention (landing pages that are very different from the group). Ah, by the way, if you haven’t read purple cow’s book, you will
I missed a lot. If all access pages of the slot market have video as the focus, please use instagram or GIF. If all the pages of the niche market focus on earth colors and tones, try a fundamentally different approach. The
If your own landing page creation site does not already have a landing page (or multiple pages), you can do so now. You are one step ahead of me: \
Unless you are a professional web developer, whatever you do, do not program to access the page. Web programming is developing so fast that it is not worth the time or effort, so please hire experts or use excellent landing page generation tools! The statistics here are amazing. More than 20% of enterprises using landing pages report inadequate testing strategies [source]. Don’t fall into this trap, because it is a fatal defect. The most common way to test page efficiency is a\/b testing or paging testing. What is a split test? The
The segmentation test includes the operation of displaying different access pages for other viewers. If you use multiple transformations that access the same page and track the statistics for each transformation, you can easily see which is the most effective. Good segmentation tests are not random. To be effective, assumptions must be tested to follow the following pattern: Suppose: \
This is how split testing works! After the split test is completed, you can get the answers to the questions and make decisions to improve the efficiency of building the page. I repeat, there are many software and third-party applications on the market that can handle it! For companies with larger budgets, companies or consultants can also be hired to perform this test. You will soon find that it has taken all your time, so please note how deep the split test is! Don’t lose your heart. Let’s review the content of the conclusion story and end it all. The
Competitors use the huge statistical advantages and the sales growth provided by the excellent landing page to laugh at the road to the bank, so the landing page is required. Don’t fall behind when there are no static pages and access pages to display. Good landing pages share several major similarities. Every day, new research is provided to run and not run on good landing pages. The best access page captures a lot of traffic and transitions, so don’t miss it. Landing pages can be easily created using free or cheap software and landing page generation tools (such as deal fuel). These software can guide the process and reduce the technical burden of page generation. Testing access pages can continuously improve performance and take advantage of the great potential of access pages. Dedicated, intentional and effective service for your brand or business
