To operate a successful e-commerce business, we must have an excellent e-commerce SEO strategy. You can have excellent products and fantastic transactions, but if you don’t seriously accept SEO, you will miss a large part of the puzzle. This is the difference between the online business with increasing traffic and the online business that continues to attract new visitors at a fairly high growth rate every year. Therefore, if you are ready to join the top league, please review the 4 key steps for successful e-commerce SEO. Step 1: e-commerce SEO Audit the first step of all e-commerce SEO strategies is to accept the website audit. The
Before doing anything else Modify the problems and problems that may be hidden on the site, and be surprised by the content found. Here are some common problems faced by e-commerce stores: You can use the audit tool to scan the duplicate content to replace the missing standard label missing duplicate, title label missing duplicate or metadata description index missing page 404 error 302 to redirect the broken link store and accurately display the problem. The following are the main tools to consider: Just select the screaming frog Sam rushua refs tool, run the audit, fix the problem, enter the date in the calendar, and re run the audit every 6 months. The
Step 2: keyword survey when conducting keyword survey on e-commerce stores, several factors need to be considered in order to attract visitors suitable for the type of store. To guide qualified traffic, remember the following: Search volume relevance competition willingness after selecting keywords in all check boxes, they must be naturally optimized on the page. The following is a brief description of where keywords need to be optimized. Page title title sub title product description meta title meta description image file name image alternative label URL keyword research can be easily conducted using the following keyword research tools. The
Let’s take a brief look at how to use Sam rush arefs semrush for keyword research. Semrush has a cool feature on the keyword difficulty research tool. It allows you to view 10 pages for a specific keyword that are currently at the top level. You can view the domain strength and keyword difficulty percentage of each page. Just enter the required keywords in the search pane. To go to \
If you decide on the latter, you can use semrush to find more keyword ideas through syntax search keywords and related keyword suggestions. And then repeat the process to determine whether the competitive level of the keyword ranking is lower. Step 3:onpage SEO onpage SEO is an important part of all e-commerce strategies. The page must be set up correctly so that search engines can scroll and understand it easily. Not to mention the benefits for visitors. When formulating e-commerce SEO strategy, the most important points are: Male title label
This is one of the strongest signals sent by optimizing the title tag as a keyword. Search engines can understand your topic faster. Meta description appears in SERP. In order to guide people to click the results, this space needs to be used. This is a good opportunity to add several additional keywords. Title and subtitle (H1, H2) title and subtitle make the product clearer, which is a good opportunity for LSI keywords. You can also use keywords to optimize image file names and ALT tags. Natural sound
